You can use My Ad Center to limit the ads that you get for certain sensitive topics on Google services while you're signed in to your Google Account on Google Search, YouTube, and Discover. You can limit ads for the following topics:
- Alcohol
- Dating
- Gambling
- Pregnancy and parenting
- Weight loss
We offer the option to limit ads related to specific topics based on extensive user research into what topics people consider to be the most sensitive. This research is ongoing, so we’ll continue to assess topics based on your feedback.
Update your settings for sensitive topics
All sensitive topics are allowed by default. You can update your settings for individual topics in My Ad Center.
- In My Ad Center, select Customize Ads.
- In the “Customize the ads you see” section, click the Sensitive tab.
- Set your preference for each topic by turning the switch for that topic off or on. When you choose to limit a topic, it will be labeled as “Limited by you”.
- Confirm your selections. Your preferences are automatically saved.
Why am I still getting ads about sensitive topics I’ve limited?
Sometimes you may be shown an ad that mentions a sensitive topic you’ve chosen to limit. There are a few common reasons this can happen.
- Your settings for sensitive topics only affect the ads you get on Google services while you’re signed into your Google Account. If you’re not signed in, you may still get ads related to topics you’ve limited.
- Sometimes ads about unrelated topics may include references to sensitive topics you’ve limited. For example, an ad for an airline may show someone drinking a glass of champagne. This ad isn’t considered an alcohol ad, so you may get it even if you’ve chosen to limit ads about alcohol.
- Your ads are affected by your search activity, even if you’ve chosen to limit ads about a sensitive topic. For example, if you use Google Search to look for dating apps, you may get ads for dating apps in your search results even if you’ve chosen to limit ads about dating.