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Hotjar
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Hotjar
1. Choose trigger event
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Qualtrics
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Qualtrics
2. Choose action
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1. Select the event
Setup
Test
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Hotjar
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Feedback" from Hotjar.

Add your action

An action happens after the trigger—such as "Create or Update Contact" in Qualtrics.

You’re connected!

Zapier seamlessly connects Hotjar and Qualtrics, automating your workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

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Level up your Hotjar to Qualtrics integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Hotjar + Qualtrics integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Hotjar and Qualtrics

Can I integrate Hotjar with Qualtrics to automatically trigger surveys?

Yes, our integration allows you to set up triggers in Hotjar that can automatically launch surveys in Qualtrics. For instance, you can create an event in Hotjar when a user visits a specific page or triggers a heatmap pattern that will then prompt a survey invitation from Qualtrics.

What types of actions can be connected between Hotjar and Qualtrics?

You can connect actions such as starting a survey when certain conditions are met in Hotjar, like capturing feedback if a user exits a page or tracking sentiment if they interact with specific content. You have the flexibility to customize what event in Hotjar will trigger a correlated action or survey in Qualtrics.

Are there any prerequisites for using the Hotjar and Qualtrics integration?

To use our integration, you need active accounts on both Hotjar and Qualtrics. Both platforms must have the necessary permissions set up for integrations—ensuring API access is usually required for seamless connectivity.

How do I know if my triggered surveys from Hotjar are working properly in Qualtrics?

After setting up your trigger conditions and corresponding surveys, you should monitor both platforms. Check the analytics dashboard on each to ensure triggers are firing as expected in Hotjar and response data is being collected accurately in Qualtrics.

Can feedback collected through this integration be segmented based on user behavior observed by Hotjar?

Absolutely. By setting specific trigger criteria within Hotjar based on user behavior—such as session duration, number of pages visited, or exit intent—you can tailor which users receive particular surveys, allowing more personalized data collection through Qualtrics.

Is it possible to involve multiple team members in managing the integration process between Hotjar and Qualtrics?

Yes, both platforms support collaborative features. You can assign roles and permissions within our tools so multiple collaborators can oversee setup processes, verify settings, or adjust triggers and associated actions within the integration workflow.

How quickly will changes made in the integration settings reflect across both platforms?

Changes made to triggers or survey configurations typically reflect immediately across both platforms. However, we recommend checking the individual dashboards of each application shortly after any updates to confirm they are operating as intended.

Connect Hotjar and Qualtrics to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
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Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
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Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Feedback Widget
      Required
    Trigger
    Instant
    Try It
    • Survey ID
      Required
    Trigger
    Instant
    Try It
    • Mailing List
      Required
    • ContactFirstName
    • ContactLastName
    • ContactEmailAddress
    • PhoneNumber
    • EmbeddedData
    • External Reference
    Action
    Write
    • Api_docs_info
    • Stop on error
      Required
    • Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write
  • Hotjar triggers, actions, and search
    New Recording

    Triggers when a new Recording is created.

    Trigger
    Instant
    Try It
    • Survey
      Required
    Trigger
    Polling
    Try It
    • Mailing List
      Required
    • RecipientFirstName
    • RecipientLastName
    • RecipientEmailAddress
      Required
    • PhoneNumber
    • EmbeddedData
    • External Reference
    • Survey
      Required
    • EmailFromName
      Required
    • ReplyToEmail
    • MessageSubject
      Required
    • Message
      Required
    • SendingDelay
    Action
    Write

Learn how to automate Qualtrics on the Zapier blog

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About Hotjar
Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will.
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About Qualtrics
Qualtrics is a research and experience platform making sophisticated research simple and empowering users to capture customer, product, brand & employee experience insights in one place.
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