Miroslav Jirku

We are back with our latest interview https://lnkd.in/djqsgpTR with Thomas Peham, Storyblok where he talks about the upcoming concept "Headless CMS", role of AI evolving in CMS, and future of CMS platforms. #interview #contentmanagement #contentmanagementsystem #artificialintelligence #martech #martechedge #contentwriting #contentgovernance #compliance #security

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As Google retreats from its third-party cookie deprecation plans, the digital marketing industry is unfazed, advancing privacy-first alternatives. Brands, publishers, and adtech companies are confident that the future lies beyond cookies. At Novatiq, we agree: the end of tracking cookies is just the beginning of a better digital landscape. To dive deeper into these changes and what they mean for the industry, check out our latest Spotlight - [https://lnkd.in/gBVfjPZR] #brands #publishers #publishing #google #cookies #hashing

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𝟓 𝐂𝐨𝐦𝐦𝐨𝐧 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐇𝐮𝐫𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐔𝐬𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 🧐 Want to step up your mobile marketing game with small tweaks?  Over the years, we have noticed a number of small, recurring patterns across different marketing teams that hold them back. 1️⃣ 𝐂𝐥𝐢𝐧𝐠𝐢𝐧𝐠 𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤𝐬 What worked for one game might not work for yours. Set your own benchmarks for each game you work on. 2️⃣ 𝐈𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐊-𝐅𝐚𝐜𝐭𝐨𝐫 Do not be conservative. Think of the category rank jump and organic uplift your campaigns brought. 3️⃣ 𝐔𝐧𝐝𝐞𝐫𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐢𝐧𝐠 𝐀𝐝 𝐂𝐨𝐩𝐢𝐞𝐬 You can significantly lower your CPIs just by having a unique ad copy. Keep experimenting! 4️⃣ 𝐔𝐧𝐝𝐞𝐫𝐮𝐭𝐢𝐥𝐢𝐳𝐢𝐧𝐠 𝐑𝐞-𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 If you're not using updates and seasons to re-engage players and reignite interest, you're leaving money on the table. 5️⃣ 𝐈𝐬𝐨𝐥𝐚𝐭𝐢𝐨𝐧 Engaging with the team members and experts from other teams can provide fresh insights and innovative ideas. Collaboration is key! In a perfect world, you won't make any mistakes. But we are not living in a perfect world. Be aware of the areas listed above to avoid them next time you build marketing strategy for your game! ⤵ Check the link for more insights https://lnkd.in/dZSzj-4X #useracquisition #mobilegaming #mobilecreative #mobilemarketing #mobilegrowth #appmarketing

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Yes! One of the major gaps in the Out-of-Home landscape for advertisers is the fact that they have to make long-term commitments and run campaigns, so a small budget usually doesn't cut it. But Hotcrowd is changing that by providing access to short-term, flexible, and affordable one-time ads, meaning your business can advertise as long or as short as they want on a budget! We are ready and excited to bring you on board, so send a DM or click the link <hotcrowdca.com> to learn more. #billboardmaketplace #flexibleadvertising #DiscoverHotcrowd #Canada #oohadvertising

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I joined the partner program for Active Campaign. I do not have a lot of affiliate associations - at least not compared to most marketing agencies, but I do promote those products I really believe in - and @ActiveCampaign is one of those programs. I find their funnel-building capability extremely versatile and I really appreciate their responsiveness when one of my clients has an issue (which isn't often - but hey - things happen). It is intuitive enough for the do-it-yourself marketer, and robust enough to handle most of my most complicated campaigns. Go ahead - give it a test drive. 🚗 #emailmarketing #automation #marketingsystem https://lnkd.in/gZvHFUfH

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I joined the partner program for Active Campaign. I do not have a lot of affiliate associations - at least not compared to most marketing agencies, but I do promote those products I really believe in - and @ActiveCampaign is one of those programs. I find their funnel-building capability extremely versatile and I really appreciate their responsiveness when one of my clients has an issue (which isn't often - but hey - things happen). It is intuitive enough for the do-it-yourself marketer, and robust enough to handle most of my most complicated campaigns. Go ahead - give it a test drive. 🚗 #emailmarketing #automation #marketingsystem https://lnkd.in/gZvHFUfH

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A fascinating new article from Emilia Möller that will change the way you think about attribution: Cross-Channel Attribution in 2025: Why Smart Marketers Are Tracking Less Data Cross-channel attribution isn’t about chasing every click; it’s about asking the right questions. In 2025, your competitive edge isn’t more data. It’s clarity.

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Discover the power of generative AI in B2B marketing! 🚀 Our CEO, Dmytro Kudrenko, shared about the transformative impact of GenAI with MarketingProfs. Here's what marketers are saying: 🛠️ 90% find GenAI boosts content creation ⏰ 67% appreciate the time savings 💌 49% achieve more personalized email campaigns Read the full article here: https://lnkd.in/eGQ6hJhf

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🌿 In his new Forbes Technology Council article, Ivan Guzenko, an independent ad tech advisor at SmartyAds, uncovers how achieving sustainability metrics has become a priority for 75% of marketing professionals in the EU and why the majority of businesses plan to allocate ad budgets toward carbon-neutral partners. 🌍✨ Learn more about transforming AdTech practices for a sustainable tomorrow. Read the article here: https://lnkd.in/e-DD_NXJ #AdTech #Sustainability #Marketing #Innovation #CarbonNeutral #SmartyAds #ForbesTechCouncil #GreenAdvertising #SustainableBusiness

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Attention all automotive marketers! 🚨🚗 Get ready to explore the unique world of automotive attribution with our latest whitepaper. In this free report, we discuss the importance of effective attribution, how to judge each channel fairly, and which attribution models you should consider. Download your copy here: https://hubs.li/Q02trg470 #AutomotiveMarketing #LOCALiQMOTORS

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Praxitelis Nikolaou reveals three ways to report on Interaction to Next Paint (INP) 💡 Read his full guide to INP for more info 👉 https://lnkd.in/eRxvreZt #INP #TechSEO #SEOAgency #DigitalMarketing #Interactiontonextpaint

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💡 Ready to level up your GA4 skills? Our new blog post dives into the essentials of metrics and dimensions, helping you understand what really matters in your reports. From metrics that track user engagement to dimensions that offer deeper insights, we’ve got you covered! 📌 Read now and see how DashThis can simplify your GA4 reporting. #GA4 #Analytics #DashThis [https://lnkd.in/dMyRXeQ2]

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Google Ads recommendations are often not suitable for you, but you might not know what you can ignore. How to successfully leverage Google Ads automation, and when to just turn it off and ignore it. https://lnkd.in/dbbxMAsM

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🌟 How to boost revenue by 136% with gamification? 🌟 Learn all about it in the Shiny&Diski case study, executed by the Promodo agency team. In just one month, the game on the website delivered: 👉 60% of all transactions on the site; 👉 a 4x increase in the subscriber base; 👉 engagement of the audience in purchasing related products. Discover the game's mechanics, audience engagement methods, and gamification implementation that brought significant results to a national tire operator. 💻 Read the case study here: https://postly.app/3d0r

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Our upcoming webinar on optimizing paid campaigns is just around the corner. 📆Mark your calendars for June 11 to learn from our experts, Michał Sosiński and Michał Idziak, how to scale your campaign performance with actionable data insights. ✔️Sign up for a free webinar here: https://hubs.li/Q02zN_mY0

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