Charles Thorburn

Finding the right Chief Design Officer (CDO) is crucial for driving innovation and success in your organisation. Here are three essential leadership traits to consider. ✨ What are some key characteristics you look for? #UXleadership #DesignLeadershipJobs #UXJobs

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Our Strategic Approaches to UX Research intensive is in two weeks! No more guessing. No more betting. Eliminate risk with the magic of Strategic UX Research. Read all about the intensive: https://cstu.io/c3b50c

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A comprehensive (and honest) list of UX clichés https://buff.ly/3Z86hgF

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Here's a hard truth UX design leaders find themselves learning: No one will buy into your UX design ideas if they can't see how those ideas matter to them. You can get executives to buy into your UX ideas by learning to think like an executive. Once we know how UX design might benefit the organization, in terms of value that executives understand, we can communicate it clearly. https://lnkd.in/dqmBtJY

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Journey-Centric Design: The Next Frontier in UX 🌐 The digital landscape has evolved dramatically, and the days of product-centric design are numbered. Enter journey-centric design, a groundbreaking approach reshaping how we create and optimize user experiences. Kim Flaherty unpacks why journey-centric design is the key to innovation and profitability in the modern era in her latest article. Here's what you need to know: The Problem with Product-Centric Design Traditional product-focused strategies, born in the siloed structures of the past, struggle to meet the needs of today’s interconnected, omnichannel users. They create fragmented experiences and fail to align with how customers navigate digital ecosystems. The Solution: Journey-Centric Design By structuring operations around customer journeys rather than standalone products, companies can deliver seamless, end-to-end experiences. Journey-centric design fosters cross-functional collaboration, enabling teams to focus on what matters most: the user’s holistic experience. The Benefits: 1️⃣ More Opportunity for Innovation: Solve larger service delivery problems by optimizing customer journeys across channels. 2️⃣ Strategic Business Alignment: Align design efforts with top-level business goals for broader, more cohesive impact. 3️⃣ Enhanced ROI Measurement: Use journey-level analytics to track meaningful outcomes. 4️⃣ AI-Driven Personalization: Leverage advanced AI tools to tailor experiences dynamically, improving customer satisfaction and business results. A New Operational Model Journey-centric design doesn’t replace product teams; it integrates them into a broader strategy. This shift connects silos, aligning top-level strategy with actionable design work to optimize customer journeys. Think of it as moving from isolated islands to a connected ecosystem. 🏝️ ➡️ 🌍 Why This Matters As UX professionals, it’s our responsibility to move beyond designing interfaces and start designing journeys. The future of digital business isn’t about standalone products—it’s about cohesive, impactful experiences that drive value for both users and organizations. 🔗Source: https://buff.ly/4hfRGrW #UXDesign #JourneyCentricDesign #UserExperience #Innovation #DigitalStrategy #DesignLeadership #UX

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UX research: why numbers aren't the only thing that matters. https://lnkd.in/dn6QrhZU Imaga’s UX researcher Kate has prepared an article shedding light on the significance of UX research, debunking common client misconceptions along the way. She also shares insights on effectively communicating the value of UX research to clients. Key highlights include: - Myths Surrounding Qualitative Research - The difference between qualitative and quantitative research - What quantitative research overlooks For a deeper dive into UX research and the distinction between qualitative and quantitative methods, check out our latest blog article through the link above.

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Anxiety and design – are they unrelated or interconnected? Although there is no straightforward answer, it’s crucial to openly discuss how modern technologies impact mental health and how designers can better address anxiety issues. Read more at https://buff.ly/3poVJcp #ux #design

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Don't avoid the spooky sample size conversation with your #UX stakeholders. Use our handy (and free!) calculator! Answer a few questions and—presto!—you have a research-backed range of how many folks to recruit for research. Bookmark it today: https://lnkd.in/gSAA3Vh5

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UX research and design pros are no strangers to seeking new methodologies and tools to enhance their understanding of user needs. A.I. feels a little different though. At least to some. Contrary to common misconceptions, A.I. is not poised to replace UX researchers and designers; instead, it offers a powerful set of capabilities that can augment your team's skills and reshape the field for the better. 𝐓𝐡𝐞 𝐪𝐮𝐨𝐭𝐞, "A.I. won't replace UX professionals, but UX professionals who use A.I. will replace UX professionals who don't," perfectly encapsulates the transformative potential of A.I. in the world of UX (and beyond). Here are just 3 ways we can improve our work and scale the impact of our field. 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐝𝐚𝐭𝐚 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 UX researchers spend significant time collecting and analyzing data to derive meaningful insights that inform design decisions. However, the sheer volume of data can be overwhelming and time-consuming to process manually and wrangle into a meaningfully structured dataset. A.I.-powered tools can swiftly analyze large datasets, detect patterns, and generate actionable insights. By leveraging A.I., UX researchers can expedite the data analysis process, uncover hidden trends, and gain deeper insights into user behaviour. This empowers designers to make more informed decisions, iterate designs efficiently, and create experiences that resonate with users. 𝐄𝐧𝐚𝐛𝐥𝐢𝐧𝐠 𝐮𝐬𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐝𝐞𝐬𝐢𝐠𝐧 𝐚𝐭 𝐬𝐜𝐚𝐥𝐞 Understanding user needs and preferences is at the heart of UX research/design. A.I. can analyze vast amounts of user data, such as browsing behaviour, feedback, and demographic information, to create detailed user profiles and segments. By leveraging A.I.-driven user profiling, UX professionals can develop more accurate user personas, tailor experiences to specific user groups, and create personalized design solutions. This user-centric approach ensures that designs are aligned with user expectations.

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When defining an MVP, which research methods should you use? In Part I of his new series — The MVP UX Research Playbook — Jack Holmes recommends three: ✅ The stakeholder interview ✅ The customer discovery interview ✅ The feature desirability survey As an independent UX researcher who's worked with teams of all sizes, he's seen firsthand what happens when research isn't prioritized. "If the first piece of research you do is after the product is live, you’ve missed the potential for gathering significant insight and risk having built the wrong product. In a large corporation this could mean the end of the product, in a startup it could mean the end of the company." Read more about Jack's mixed-methods approach to defining an MVP: https://lnkd.in/g-GBh9JD (Free templates for each method included!)

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Ever had a great UX insight shot down by a skeptical stakeholder? 😩 You're not alone. In fact, resistance to change is one of the main reasons stakeholders refuse to invest in UX research. It is also the hardest to overcome. We've asked UX professionals to share their tips for dealing with stakeholders' resistance to change. Swipe to learn what works for them ➡️ 📊 Find more practical tips and statistics on research resistance in our recent survey report: https://lnkd.in/d3X_wRBA

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Some of the most effective design leaders don’t need to speak the loudest. Here’s what we've seen: ↳ Junior designers look to you to simplify complex problems. ↳ Product teams rely on you to connect business goals with user needs. ↳ Executives trust you to turn insights into clear, actionable plans. But, at times, others will question your decisions, even if they don’t fully understand the context. However ↓ The best leaders don’t have to make noise to prove their point. Your quiet influence comes from years of experience and knowing when to guide the conversation. Being a design leader means: → Mentoring others without seeking recognition. → Taking thoughtful, small steps that shape long-term strategy. → Helping people grasp the impact of design, even when it isn’t immediately clear. If you ever feel unnoticed, remember that the value you bring is often realised over time—not in a single meeting or presentation. Keep at it. The people who matter see the difference you're making. #design #designleadership #management

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In the latest episode of the Career Strategy Podcast, we dive into a common challenge many UX professionals face: how to handle large projects in your UX portfolio. Key Takeaways: ↕️ Break large projects into smaller phases One massive project can be overwhelming. By dividing it into smaller, phase-based projects, you can showcase specific skills and make your portfolio more manageable and compelling. 👌 Apply even if your portfolio isn’t perfect Don’t let an unfinished portfolio hold you back from applying to jobs. Presenting well-structured sections of your work can be just as effective. ✨ Customize for the job Tailoring your portfolio for each application is crucial. Smaller projects make it easier to rearrange and highlight the most relevant experience for the job at hand. Catch the full episode for more actionable tips! https://lnkd.in/gw9bGJQe #userexperience #careerstrategylab #userexperiencedesign #uxdesigner #uxd #uxdesigners #productdesign #prodmgmt #productdesigner #uxjobs #careeradvice #careerdevelopment #careerstrategypodcast #careerstrategy #uxresearch

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The Power of Defaults in UX 🚨 Default settings shape user behavior—most users rarely change them. That’s why thoughtful design is key! Ask yourself: 1️⃣ Does the default benefit most users? 2️⃣ Can users easily change it? 3️⃣ Is the process intuitive? Defaults can create seamless experiences or lead to frustration if misused. Let’s use them wisely! 🌟 https://lnkd.in/dSQgWibs 💬 Have you encountered a surprising default setting? Share your thoughts! 👇 #UXDesign #UserExperience #Defaults #DesignThinking

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🌟Comparing the free capabilities of UX research tools! Curious about what the free versions of UX research tools can do for you in 2024? Our latest blog article by senior UX researcher Harry Karanatsios highlights the top tools that can support your UX studies, even on a free plan. Perfect for both junior and senior professionals! 🛠️ Explore tools like Useberry, Lyssna, Maze, and UXtweak to find the right fit for your research needs. Learn about their features, limitations, and how they can help you create user-centric designs. Need a refresher on why UX research is important? This article covers that too. Discover the role of UX research in crafting delightful user experiences and driving innovation. 👉 Check out the full article here - https://lnkd.in/gA8ddCAS #useberry #usertesting #prototypes #ux #uxdesign #uxtools #uxresearch #usabilitytesting #FreeTools #UXResearch #DesignThinking

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Our Strategic Approaches to UX Research intensive is in one week! No more guessing. No more betting. Eliminate risk with the magic of Strategic UX Research. Read all about the intensive: https://cstu.io/8be928

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