CUPRA

Power up your electric vehicle knowledge with our new and insightful series! ⚡🧠   In less than a minute, we’ll be sharing with you the keys to becoming an expert in your 100% electric #CUPRA.    With this first charge, you’ll learn four essential tips that will boost your electric driving experience.🔋   Are you ready? Hit the play button and accelerate your EV savvy faster than ever! 💫   #ChangeNeedsDrivers #EnterElectric

Creativity at full speed 🎥🔥 As part of our commitment to impulse the new generation, we launched the CUPRA x Koalitic Creative Challenge, inviting our community to showcase their creativity in social media by submitting content related to the #CUPRA brand. The winners of the #challenge had the opportunity to join an exclusive experience at the CUPRA HQ: creating content together with Jordi Koalitic — a global creative content creator known for his innovative visual storytelling and viral photography tricks. During this experience, Koalitic shared his top tips for capturing stunning #car content, from composition to light effects, teaching them how to turn every shot into a true work of art. 📸 We can’t wait to see the amazing creations our tribe has produced! 🤟

CUPRA Master Julia Keyner is the next e-Myth Buster to step up and refute another misleading statement: 🔹 “Electric cars are expensive” She shares insights from her experience in the Netherlands – one of Europe’s leading markets for EV adoption – and provides several compelling reasons why they’re more affordable than one might think, particularly thanks to long-term savings. ✅ Curious to find out how EVs can actually save you money? Tune in and listen to what Julia has to say! 🚗⚡️ #ChangeNeedsDrivers #EnterElectric #eMythBusters

🔥CUPRA is ready to turn up the heat for this weekend's E-Prix in the Magic City with plenty of surprises! The first exciting reveal? Not only are the CUPRA KIRO #FormulaE cars in town, but we've also brought the impressive CUPRA Terramar & CUPRA Formentor along for the ride. 🤩 For the first time ever, and ahead of our arrival in the USA by the end of the decade, #CUPRA will invite selected media to discover the emotion of driving our cars in an exclusive test drive. But that's not all! We've joined forces with Marvel Studios to empower our team, which will compete with a one-of-a-kind livery inspired by the upcoming #Thunderbolts* movie. Marvel will also create a limited-edition comic featuring Formula E and CUPRA KIRO branding, limited to a print run of 5,000 copies, available during the race weekend. So, lights out and away we go! 🚦

The #CUPRATerramar achieves the maximum 5-star rating in the Euro NCAP - For Safer Cars, Vans & Trucks safety test! 🌟 Our sporty and electrified SUV joins the #CUPRATavascan, #CUPRABorn, #CUPRAFormentor and #CUPRALeon in proving that performance and safety go hand in hand. 🙌🏼 And it does so with a high score in each of the individual Euro NCAP test areas: ✅ 89% in Adult Occupant. ✅ 87% in Child Occupant. ✅ 82% in Vulnerable Road Users. ✅ 76% in Safety Assist. With tougher Euro NCAP protocols than ever, the CUPRA Terramar rises to the challenge and proves our determination to deliver the safest vehicles possible. 💪🏼🔥

Milan, we feel your energy! ⚡ We couldn’t have picked a better place to launch the CUPRA Design House. We finally got to show the world our latest prototypes, unexpected designs and collaborations, all part of our brand’s bold vision of the future. 💫 Hit play to experience it all first-hand – this is just the beginning! 🔥 #CUPRADesignHouse #MilanoDesignWeek

CUPRA continues to make history. 🤘🏻 Today, we posted our Q1 deliveries, which show that between January and March 2025, CUPRA delivered 78,300 cars. That’s 38% more than in the same period of 2024, completing the best first quarter in our history. 💪🏻 In fact, March was our best-ever sales month, with 34,000 cars delivered. ⚡ CUPRA's electric model deliveries reached 24%, double the percentage from the same period in 2024, driven by the success of the #CUPRABorn and the launch of the #CUPRATavascan in 2024, the brand’s first 100% electric SUV. That’s good news, but it’s only the beginning. 🙌🏻 #Electrification is a key driver of our transformation and we’re going to keep up the momentum throughout 2025. CUPRA’s remains Europe’s fastest growing automotive brand and thanks to our fully-fledged line-up the #CUPRATribe is getting bigger every day. ✨ Despite an increasingly tough environment for the automotive industry, we’re ready to keep challenging and building on this success. Because the future belongs to those who dare to be different! 🚀

At CUPRA, design is transformation. A living element that constantly evolves, reinvents itself and explores new territories and emotions. 🔥 This morning, at Milano Design Week, we introduced the next evolution of our design obsession: the CUPRA Design House. Built on three pillars (CUPRA Collections, CUPRA Collabs and CUPRA Beyond), it will be the place where we will take the brand’s distinctive and unconventional style beyond automotive. How? Through creative collaborations and the exploration of new technologies and materials.💡 In Milan, we presented the first design prototypes to emerge from the CUPRA Design House: •⁠ ⁠A multifunctional hoodie-vest created with MAM® •⁠ ⁠A 3D-printed sneaker created in collaboration with Zellerfeld Shoe Company Inc. •⁠ ⁠Two technical knitwear prototypes for our CUPRA Collection •⁠ ⁠A CUPRA Lounge Chair We also announced our first collaboration with Harper Collective, a sustainable travel brand founded by Jaden Smith and Sebastian Manes. The result is a striking luggage collection that expresses CUPRA’s signature design language, while prioritising sustainability. 🌎 The first steps in a journey of transformation that will take us to unexpected and unexplored places. 🚀 Because, sometimes to create the future, you need to reinvent the present. Welcome to the CUPRA Design House, this is just the beginning. #CUPRADesignHouse #MilanoDesignWeek

At #CUPRA we never stop turning our ambitions into actions. With the launch of the #CUPRADesignHouse we’re marking a new chapter for our brand! 🚀   A chapter that will take us beyond automotive as we explore how design can open the door to new experiences and emotions for our #CUPRATribe.   Who better to give us an insight than Cecilia Taieb, Chief Operating Officer of the CUPRA Design House, and Jorge Diez, Chief Design Officer of the CUPRA Design House? Check out their conversation about what inspired CUPRA to go one step further. 🎨⚡   Stay tuned because there’s a lot more to come! Get ready for the big reveal at the Milano Design Week tomorrow 🤟🏼   #MilanoDesignWeek

What happens when a car brand takes its design vision beyond automotive? 👀 At Milano Design Week CUPRA will be presenting the next evolution of our design obsession: the CUPRA Design House. This new division of the brand, as teased by Cecilia Taieb and Jorge Diez, will take us into a new era, where we’ll use innovative materials and cutting-edge approaches to explore, collaborate and create new experiences. 🚀 📅 Save the dates: 8-13 April, for a glimpse into the present & future of #CUPRA. #CUPRADesignHouse #Milano #DesignWeek