Anne Bouttier

Outbrain acquires Teads merge for a whopping $1 billion! Perfect example of how consolidation is reshaping the adtech landscape ! 🚀 🌟 Why is this a smart move for Outbrain? 🎥 They now have a solid video solution 💼 Teads brings a strong advertiser-focused approach 💰 Higher wallet share from premium publishers 🔗 Brand+ Performance $ It's crystal clear: For big adtech companies to stay competitive and scalable, they must hit that $2-3 billion revenue sweet spot and embrace multi-format solutions. 📈💡💰. 📊🔍💼 This is especially good news for the supply side because publishers need stronger and fewer alternatives for monetization rather than working with 40+ partners. Huge congrats to my friends at Teads! 🎉 who have worked hard to get here. What do you think this means for the future of adtech? Share your thoughts below! 👇 https://lnkd.in/gtkvHH2H #AdTech #Acquisition #DigitalAdvertising

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Criteo yesterday gave some feedback on their Privacy Sandbox testing. They are one of the companies testing the most intensive and already started testing in the early phase of the Privacy Sandbox. "If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average." "Criteo also observed a more than 100% increase in load time for ads rendered on Sandbox traffic." "Privacy Sandbox creates an enormous advantage for Google’s advertising business, including putting Google Ad Manager in a position to boost its market share from 23% to 83%." Those results are pretty alarming. IAB Techlab yesterday released a second version of their Fit Gap Analysis showing some changes but still many major usecases not being supported in the future. I think there remains a lot to do and improve. Otherwise it is pretty hard to really scale that setup. See Criteos detailled feedback here: https://lnkd.in/eMER-RnV

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AI SPOTTING : Choose Open Source. Choose transparency, not the secrecy of black-box algorithms. Choose collaboration, not control. Choose models you can actually look inside, not ones locked away behind paywalls and permission forms. Choose innovation through shared knowledge, not artificial limits set by a corporate agenda. Choose models that grow with the community, not stagnate under the weight of closed doors. Choose to learn, adapt, contribute, and build without restrictions. Choose freedom over corporate monopolies. Choose open standards, open code, open minds. Choose the future that belongs to everyone, not just to the privileged few. ping Mikael Klingvall Anders Frostenson Marcus von Euler -(Rudbäck)

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Thank you to our partners at Apple for the interview, recognition and promotion of Tinder's Passport feature! Tinder Passport™ Mode allows you to connect with other travelers and locals at your travel destination, helping you make potential connections, receive recommendations, and even make plans before you arrive. Check out my personal tips in this article for how to make the most of the feature and then head over to Tinder to get started! https://lnkd.in/gYZq4dyR

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💡 Exciting insights from on the future of media subscriptions https://lnkd.in/eAMEsBvR! Explore how Stripe technology is reshaping the media industry. The shift from advertising to subscription models is no longer just a trend—it’s a necessity. 1️⃣ Seamless Checkout Experience: Stripe’s ability to securely pull credit card information across merchants in its ecosystem dramatically improves Conversion Rate Optimization (CRO). By reducing friction at checkout, customers no longer need to re-enter payment details, leading to higher subscription sign-up rates and fewer abandoned carts—a vital advantage for media companies. 2️⃣ Streamlined Renewals: Stripe Link allows users to update their credit card information once, automatically propagating updates across all merchants in the Stripe ecosystem. This reduces churn and drives higher renewal rates, ensuring payment details stay current. 3️⃣ Tackling Involuntary Churn: Stripe’s Smart Retries and automated failed payment emails address involuntary churn effectively. With machine learning optimizing retries, companies like FOX Sports México have seen retention improve by 54% and subscription revenue grow by 20%. 4️⃣ Personalized Subscription Experiences: Stripe offers flexible billing cycles, usage-based billing, and diverse pricing models, empowering media companies to deliver tailored reader-centric experiences. By leveraging Stripe’s advanced tools, media companies can enhance customer satisfaction and drive sustainable growth. Could Stripe be poised to lead the next big wave of subscription innovation in media? What are your thoughts? Let’s discuss! 🌟 Marta Passarinho Oliveira ⚡️, Maxime Topolov, Bertrand MERLE, Arthur Murauskas

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🚨Amazon announced their Retail Ad Service and with that eating the lunch of Criteo, Mabaya, CitrusAd and Mirakl. Never a dull moment in the Retail Media space. Do you think Amazon will crush the market or that Retailers don't trust them and see them as a competitor? Check it out 👉 https://lnkd.in/eUz_XG3z #amazon #retailmedia #advertising #ecommerce

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And again...but we keep preparing, we keep adapting, we keep learning and we keep exploring. We at Criteo continue to keep peeping into the future to be ready to provide solutions to our customers needs in the future, be it Addressability or anything else. #CookieDeprecation #Addressability #CommerceMedia #RetailMedia

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Exciting News! 💥 Today, a monumental moment for Contentsquare as we announce our new Experience Intelligence platform, live from our flagship event, CX Circle London! For the first time, we’ve integrated four key analytics domains: ✅ Digital Experience Analytics (DXA), ✅ Digital Experience Monitoring (DEM), ✅ Product Analytics (PA), ✅ and Voice of Customer (VoC) — into one seamless platform. This means a holistic view of the customer experience, enriched with powerful AI 🧠 to help teams work smarter and faster. One platform 🥇 to improve engagement, retention, conversion, NPS, performance on web and mobile apps. This launch is more than just a product update; it’s a significant step towards eliminating data silos and fostering deeper customer empathy. Read all about the launch here: https://lnkd.in/eYUwku5P #DXA #VoiceOfCustomer #AI #DEM #ProductAnalytics #DigitalExperience

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For the first time, Criteo has split out retail media and performance media (aka retargeting) in their latest earnings call. Commerce Max is still fairly small ($50m in Q1, north of 10% of Criteo's revenue), but it is growing fast (+35% YoY, compared with +24% for the much larger $12b Amazon advertising business), while the legacy business is still stagnating. #retailmedia #criteo

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This time last year, we hosted the first-ever Ecosystem-Led Growth (#ELG) event in Europe alongside our friends and ELG Alliance member, Stripe. As the inaugural event of its kind, we were uncertain about the demand, so we kept it fairly small. 😳 Little did we know, it sold out shortly after we announced it. 🤝 Fast forward to today, and we are thrilled to be hosting another ELG event in London, once again in partnership with Stripe. A lot has changed since last year: 🔺ELG has exploded in popularity 🚀 Everyone is talking about it, and we see this reflected in the numbers every day—from the growth of the ELG Index to the fact that the banner in the picture below now reads "20k customers" (43% ⬆️). 🔺 In response to this growth, we've adjusted the format accordingly. What started as a couple of hours' meetup has evolved into a full-day conference, following our successful event in Austin, TX last month 🇺🇸 Don't miss out on this incredible opportunity to be part of the ELG movement. With only a few tickets left, now is the time to secure your spot and join other SaaS industry leaders and GTM operators for a day of insightful discussions, networking, and growth. Book your tickets today before they sell out 👉 https://bit.ly/3RKLGft

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What can #Programmatic bring to #TV ? Taxation or Disruption ? Taxation if the core of it, #RTB, is just used to plug existing ad products, #Guaranteed_Fix_Priced_Impressions, on more complex and overkilling Ad Tech. Disruption if the best of it, #RTB, is used to extend the number of advertisers to the millions using #Non_Guaranteed_2nd_Priced_Clicks, on Search, Social and Retail Media. Let's #IAB_SDA and Broadpeak #Click2 make addressable TV as affordable and attributable than ever. https://lnkd.in/euDiE_xT

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At Mirakl, we immediately recognized that AI would transform the customer experience. That’s why I’m proud to announce the roll-out of Mirakl One Help, our new support portal fully powered by AI. We now offer continuous assistance, in all languages, with a conversational and intuitive self-service user experience. But innovation doesn’t stop at technology. We’ve redefined the roles of our support team to accompany this transition and ensure the upskilling of our employees. They are now moving into analytical roles to fine-tune our tools and guide their strategic development. It is only by combining human expertise with technological power that we can deliver true added value to our customers, and Mirakl One Help is a testament to this. https://lnkd.in/eFPpKWca #AI #CustomerExperience #Innovation

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Turning AI WOW into AI HOW - NOW! Marketers across EMEA are eager to get started, but have questions about how AI-powered innovations can make a real difference to their businesses. It's time to translate that enthusiasm for technology into action. What’s important to remember is that every action with AI is a step forward in your adoption journey. Indeed, it begins with small, simple steps. Take your time to decipher how to make the technology work for you and look to forge relationships and partnerships to make your ambitions a reality. We gathered together marketing experts @Tony Preedy, @Alberto Hernandez, and @Filipe Rodrigues to expand on these thoughts in our latest @Think With Google article. Read it here: https://lnkd.in/eEi7SRy7 #ThinkWithGoogle #AI #Marketing

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I had the pleasure of sitting behind the scenes while our friend & partner, Jean-Charles Lacoste, Head of Supply Acquisition at Stay22, discussed our partnership and how they utilize Booking.com's Demand API to drive qualified traffic that leads to conversions. Key takeaways: ✈️Stay22’s integration of the Booking.com Demand API enhances services, showcasing scalability and reliability (even during high-demand events). 📈Adopting the Demand API V3 has ensured Stay22's future readiness with better uptime, stability and the ability to add new travel verticals. 🔌The Connected Trip pilot improved Stay22’s customer experience, increasing conversion rates and bookings in new travel categories. Don't miss the full interview—click the link to discover how this partnership is raising the bar in the industry! Learn more about the innovative strategies driving success. #TravelTech #API #BusinessGrowth #Innovation #Click2024

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Your eBay Checklist for Success The Power of Optimized Marketplace Data and Brand Protection = - Increased Product Visibility - Improved SEO Compliance - Enhanced MultiChannel Data - Effective Channel Management - GMV Growth

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With the surge in demand for businesses to create marketplaces—whether to maximize revenue, diversify offerings, or deepen product reach—the strategic question of "build vs. buy" is more relevant than ever. Understanding the key decision factors and learning from the experiences of other businesses is critical to making the right choice. Join me in exploring these experiences and insights! https://lnkd.in/eMi_WCGw

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