Laurent de Bar

And again...but we keep preparing, we keep adapting, we keep learning and we keep exploring. We at Criteo continue to keep peeping into the future to be ready to provide solutions to our customers needs in the future, be it Addressability or anything else. #CookieDeprecation #Addressability #CommerceMedia #RetailMedia

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Had the chance to talk GTM with Skye Nguyen. More precisely how to structure your GTM machine passed 7 figures and for enterprise stage. We dived into: - The role played by offer diversification & global expansion when reaching a plateau; - The method we used to evaluate, test and launch countries for clients (startups & enterprises) at Reddot Growth; - The impact of the offer on the growth potential; The episode is here → https://lnkd.in/gfRrVX-3

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EXPERIMENTATION RED FLAGS : # 10 → Waste Waste is the silent killer of experimentation. The bigger your marketing department gets… The more time, resources and budget goes to waste. This waste often stems from four major areas: 1/ Redundant Tests Repeating the “same” experiments with little to no variation is a common pitfall.  It’s like spinning your wheels in mud—plenty of effort but no forward movement. You’re expending resources on tests that don’t move the needle or contribute to strategic objectives. All leading to diminishing returns. (a vicious circle to get out of) 2/ Misaligned Objectives When experiments aren’t aligned with broader business goals, they become pointless. You might end up with interesting data that doesn’t translate into actionable insights or growth. What if you get more people to click on a button? Is it really going to move the revenue needle at the end of the Q? 3/ Inefficient Processes Processes that are not streamlined can lead to significant waste. Long approval times, lack of clear guidelines, and poor communication come to mind. 4/ Wasting Traffic  Paid traffic? It’s not getting any cheaper. Pointing it all to your homepage? What a WASTE! HUGE. If you’re not testing, you’re not learning. If you’re not learning, you’re not growing sustainably. If you’re not growing sustainably… well you can guess the end result. Why is this a red flag? It undermines the essence of experimentation, which is to learn and grow efficiently. Waste means you're burning through budget and time without a clear ROI. Checking off boxes… for the sake of the checkmark. Here’s how you can tackle this: Audit Your Experiments: Regularly review and audit your experiments to ensure they are unique and necessary. Align with Goals: Clearly define and align your experiments with your business objectives. Streamline Processes: Develop and implement efficient processes to reduce waste. Optimize Traffic: Experiment continuously to make the most of your traffic and investment. Example: A new client we recently started working with (~4 months in) was able to: → Cut “redundant” tests by ~30% leaving room for more impactful test → Aligning experiments with strategic goals increased ROI by 14% → Streamlining processes cut approval times by 50%, boosting experimentation velocity. → Put in place framework for dedicated landing pages showing promising early results. It’s not the glamorous results people like to see: +82% CR or +$159,029/month or something like that It’s actual real change. Setting a strong foundation for future growth. Waste is more than just an inconvenience—it can derail your strategy. What’s next? Next time you plan an experiment, ask: Is this test necessary and unique? Does it align with our goals? Are our processes efficient? Are we making the most of our traffic? Simple questions. If the answer is NO. You’ve got work to do. -Happy Thursday #experimentation #b2bmarketing #saas #growth #GTM 

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Stop wasting your advertising budget! AdsRank is your data-driven partner, specializing in helping American businesses find and convert customers in European markets like France, Switzerland, Belgium, and Luxembourg through high-performing Google Ads campaigns. Our experts craft targeted campaigns that replicate success on similar budgets, ensuring you get the most out of every dollar spent. 😉 Let's unlock your Google Ads growth potential together and achieve remarkable results! #GoogleAdsExperts #ResultsMatter #PartnerWithAdsRank

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🌟 Exploring the Marketing Funnel Journey 🌟 Ever pondered on the journey from being a curious visitor to a paying customer? The Funnel Marketing concept unveils this fascinating progression, guiding through key stages to optimize marketing strategies effectively. Discover more! From recognizing needs to decision-making, each step in the marketing funnel plays a vital role in transforming leads into loyal customers. 🔍 Unveiling the Funnel Marketing Concept 🔄 Understanding the 5 Critical Stages 📈 Key Metrics for Funnel Success ⏱️ Importance of Post-Purchase Engagement Join the conversation and share your insights on how the marketing funnel impacts your consumer journey! https://lnkd.in/eTnUc7WC

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Good Moose Tip: Personalized CTAs could make or break your 2025 campaigns. Last year, personalized CTA’s lead to 161% higher conversion rates across digital channels. Test them across your touchpoints and watch engagement soar 🚀. 🖱 #Growth #GrowthMarketing Source: Wisernotify

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Commitment to Product Development and Innovating in #Gamification is what makes CataBoom special --> Check out these 🔥hot🔥 new features: 1️⃣ 𝗡𝗘𝗪 𝗜𝗡𝗧𝗘𝗥𝗙𝗔𝗖𝗘: Easier than ever to create and tailor your campaigns with revamped interface 2️⃣ 𝗔𝗗𝗩𝗔𝗡𝗖𝗘𝗗 𝗟𝗢𝗚𝗜𝗖 𝗕𝗟𝗢𝗖𝗞𝗦 𝟯.𝟬: Target Your Audience with Precision with Logic Blocks feature that allows you to predict and deliver content for personalized journeys based on customer profiles. 3️⃣ 𝗪𝗘𝗕𝗛𝗢𝗢𝗞𝗦: The Quick Connect Feature for Marketing Tools; connect instantly with your tech stack streamlining integrations and eliminating IT delays. 4️⃣ 𝗣𝗘𝗥𝗦𝗢𝗡𝗔𝗟𝗜𝗭𝗘𝗗 𝗚𝗔𝗠𝗘𝗦: Deliver personalized experiences that captivate your audience. 

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Did you stop too soon when defining your ideal customer profile? This stellar graphic from the brilliant Pierre Herubel illustrates this perfectly. Most marketers are excellent at defining the second ring. That bullseye, though, that center ring - that's the bit that is really hard to nail down. I'm so passionate about that center ring that I suspect I can get a little obnoxious about it. (Who, me?) As marketers, we need to be able to speak to the fears, frustrations, motivations, ego, etc. so that what we write will actually be HEARD by those who need to hear it. And we need to be SPECIFIC. Fluffy generic posts that try to talk to too many people end up talking to no people at all. What drives people to buy your specific product or service? What is the big benefit those people get from buying from you? How do you put that into terms they understand? That center ring is what makes an ideal customer profile actionable and relevant. The deeper and more specific you get, the more you will sell. What do you think?

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Mirakl Acquires Adspert to Boost eCommerce Ad Optimization Mirakl, a French unicorn, has made its third acquisition in three years by acquiring Adspert, a German adtech startup focused on eCommerce. This move is expected to boost Mirakl's ad optimization capabilities. Adspert's technology will help Mirakl's clients optimize their ad campaigns, leading to better ROI and improved customer experiences. This acquisition is a significant step for Mirakl in its mission to revolutionize the eCommerce industry. Want to stay ahead in the eCommerce game? Contact us at [email protected] or visit our website at www.purplecowservices.com to learn more about our eCommerce services. #eCommerce #DigitalMarketing #Mirakl #Adspert #Acquisition #AdOptimization #PurpleCowServices #MUB #PCIS #PurpleCow

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Ever wondered why some brands keep popping up in your search results or on your social feeds, while others fade into the digital abyss? 🤔 It's not magic; it's the art of remarketing! Dive into the battle of tactics with our latest piece on Search Remarketing vs. Display Remarketing. Which team are you on? Search or Display? Let us know below! 🔍💡 #DigitalMarketing #RemarketingRevealed

🔥 Stop Wasting Ad Budget & Boost Revenue with MaxValue.Media's Free Tool! ❓Are you tired of bots draining your ad budget? ❓Want to ensure you're reaching real users and get deep website analytics for better campaigns?  ⭐️  MaxValue.Media's FREE Traffic Detection Tool can help! We've developed this powerful tool that tackles these issues head-on: 💢 Identify Bot Ambushes: Block fake traffic and protect your revenue. ️ 🔎 Verify User Traffic: Ensure you're reaching real people interested in your offerings. 📊 Gain Comprehensive Analytics: Get in-depth website data to optimize your next campaign. 🌈  Maximize Revenue & Website Potential This tool goes beyond just ad fraud prevention. We want to empower publishers to build strong websites that attract genuine users. That's why we offer: 🌟 Free Traffic & Website Quality Stats: Gain valuable insights to improve your website. 🌟 Sustainable Ad Network Bridge: Connect with top DSPs to maximize your revenue. 🌟 Long-Term, Reliable Partnership: Our goal is your success! ‼️‼️Limited Time Offer: Join Now!‼️‼️ 🆘 This FREE tool is available to all MaxValue.Media customers until June 20, 2024.  💥💥💥 Don't miss out! Learn more and get started today: https://lnkd.in/gJWey-tb #adfraudprevention #websiteanalytics #publishers #DSPs #onlineadvertising #MaxValueMedia

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Why cooperation between Google Ads and Google Cloud is crucial? Numbers don't lie. 🤘 Google Cloud Results: +20% Conversion Rate +1000% machine learning speed 5x more A/B tests (and more accurate) Approach: "The centralized data management and the new calculation models have enabled the exponential increase of internal analysis, reducing costs and improving the reliability of the results and, as a consequence, of the strategies." https://lnkd.in/eQ87F4vB

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"𝘚𝘢𝘺𝘰𝘯𝘢𝘳𝘢 𝘭𝘦𝘨𝘢𝘤𝘺 𝘗𝘳𝘰𝘮𝘰𝘵𝘦𝘐𝘘 𝘵𝘦𝘤𝘩, 𝘩𝘦𝘭𝘭𝘰 𝘵𝘰 𝘔𝘪𝘤𝘳𝘰𝘴𝘰𝘧𝘵 𝘴𝘢𝘭𝘦𝘴 𝘵𝘦𝘢𝘮 𝘧𝘭𝘰𝘨𝘨𝘪𝘯𝘨 𝘊𝘳𝘪𝘵𝘦𝘰 𝘚𝘱𝘰𝘯𝘴𝘰𝘳𝘦𝘥 𝘗𝘳𝘰𝘥𝘶𝘤𝘵𝘴." I wrote this about two months ago here on LinkedIn (see comments). And here is the news today on Digiday: "Five years after acquiring the retail advertising platform PromoteIQ, Microsoft shutting it down and pushing clients to use Criteo." Yes, I am truly the Madame Zelda of Retail Media looking into my crystal ball! OK, maybe not :-) In 2019, Microsoft acquired PromoteIQ and which already had high-profile clients, including Kroger and Home Depot. Kroger went inhouse in mid-2023 and Home Depot have just partnered with Vantage and Aran Hamilton for self-service. The Digiday article has some great comments explaining the real world - lets have a look at them: -> "The idea behind the acquisition, “was that the decisions of which cloud to utilize are influenced by the advertising or the marketing sides of the business.” (ie if Microsoft can get retailers and advertisers using its retail media tech stack, then they can cross-sell to (even more high margin) Microsoft Azure cloud services) -> "Microsoft just looked at the general profitability of the business,” he said, and “realized] it was going to be a while until you get to $1 billion in revenue.” Harsh Jiandani - who used to work for PromoteIQ and is now at Koddi -> "PromoteIQ represented the ‘first wave’ of retail media innovation. It helped many retailers take the first step in monetizing their digital assets — i.e., it allowed retailers to go from zero to one, but not meaningfully farther." Nikhil Raj -> "We’re pretty much in the second or third inning in the evolution of retail media networks,.“It’s really hard to predict what tools various stakeholders will need and which ones will gain traction.” Jason Goldberg -> "A company like Microsoft shouldn’t expect each arm of its retail media business to be a high-margin business, but necessary to build the company’s overall momentum in the space. Jason Goldberg What next? "The Critoe partnership with Microsoft will be a core area of focus for the France-headquartered company in 2025, but it is not expected to contribute significantly to its bottom line for another 12 months, even as its product team held significant development meetings with Microsoft Advertising’s retail media team over the summer. " Yes, it takes a long time to sell-in retail media adtech - expecting results over night is a tad naive from Microsoft. Next stop: partnership with Criteo leads to acquisition - as I said before. Aran Hamilton Drew Cashmore

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In the world of clicks we live 🤷‍♂️ If clicks become expensive and the value they drive declines, are they still worth it ? If you answered Yes, please join the queue ✌ 😅 If you answered No, come speak to us and let's change that view 😎 💁‍♂️ What do we do you ask ? Well, we are in the business of Transforming user attention by Cutting Through The Noise, Navigating rising costs and Maximizing business outcomes #Taboola #NativeAdvertising #CPCs #Efficiency #PremiumPublishers #PerformanceMarketing #BrandSafety

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Ready to supercharge your remarketing game? Let's dive into the simple ways to boost your ad campaigns and skyrocket conversions! Remember, consistency is key! By refining these elements like segmenting the audience, offering irresistible discounts, you can transform your remarketing efforts and see a notable increase in conversions. Visit Us: https://bit.ly/467nSIE #WebgenTechnologiesUSA #Remarketing #AdCampaigns #DigitalMarketing #Conversion

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In addition to what’s in this post, a good reminder that the key pillar of #brand, #reputation and #trust is driven and dependent on the “quality of your products and services”. New product capabilities or features that solve problems consistently and deliver with quality are ones that best convey the value story, create loyal customers, and stand the test of time. #marketing #b2b #quality #products #services

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[Summer copybook - day#3 - #ABM #Demandgen] Too many CMOs still hesitate to launch ABM strategies, citing lack of sales alignment, content, or #personalization opportunities. But with today’s martech solutions and #AI features, personalization and first-party data management have never been easier. So much so that the lines between ABM and Demand Gen are increasingly blurred. Just give it a try. #KPIs #MarketingPerformance #FirstPartyData Yann Jolivet Mélanie Gentil

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Discover the power of 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 in driving personalized 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬! ➡️ Learn more about this essential tool for modern marketers. https://lnkd.in/e-ayVfQQ Thecmo #marketing #automation #marketer #customerexperience #CX

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Yes, MMM, and especially close attribution can provide a deep measurement of the efficiency ! The granularity of the Circana solution has the promise to assess the impact of a variety of formats and messages... and it will be important to see how they integrate such measurement in their upcoming MMM solution. https://lnkd.in/e3PgWA3y #brandlift #mmm #mediaefficiency #digitalmedia

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