Samia ABARA

And again...but we keep preparing, we keep adapting, we keep learning and we keep exploring. We at Criteo continue to keep peeping into the future to be ready to provide solutions to our customers needs in the future, be it Addressability or anything else. #CookieDeprecation #Addressability #CommerceMedia #RetailMedia

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💡 5 Benefits of Consumer Sentiment Analysis with OneCliq Understanding how your customers feel about your brand, products, and services is more important than ever. OneCliq’s Consumer Sentiment Engine offers these 5 key benefits to help you stay on top of your game: 1️⃣ Understand Your Audience – Instantly see how consumers feel about your brand and tailor your messaging for better engagement. 2️⃣ Improve Customer Engagement – Address concerns and engage your audience at the right moments based on real-time feedback. 3️⃣ Optimize Marketing Campaigns – Use sentiment data to tweak your campaigns for better results. 4️⃣ Prevent PR Crises – Stay ahead of potential issues by forecasting consumer reactions and taking action early. 5️⃣ Gain a Competitive Edge – Leverage real-time insights to stay ahead of market trends and your competitors. 📈 Want to turn consumer sentiment into actionable insights? Let’s connect and discuss how OneCliq can help your brand! #ConsumerInsights #SentimentAnalysis #MarketingStrategy #PRTools #DataDrivenMarketing #OneCliq

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Why cooperation between Google Ads and Google Cloud is crucial? Numbers don't lie. 🤘 Google Cloud Results: +20% Conversion Rate +1000% machine learning speed 5x more A/B tests (and more accurate) Approach: "The centralized data management and the new calculation models have enabled the exponential increase of internal analysis, reducing costs and improving the reliability of the results and, as a consequence, of the strategies." https://lnkd.in/eQ87F4vB

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Advanced AI + Commerce Data are revolutionizing the future of advertising. In my latest blog post, I share how diverse signals converge to enhance performance outcomes at scale: https://bit.ly/3X9JT7p. #AI #CommerceData #Advertising #RetailMedia #CommerceMedia

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Discover the power of 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 in driving personalized 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬! ➡️ Learn more about this essential tool for modern marketers. https://lnkd.in/e-ayVfQQ Thecmo #marketing #automation #marketer #customerexperience #CX

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Discover how audience analysis can be taken to the next level with the help of the YouTube API in my latest article https://lnkd.in/e-FW45uu Gener8 #Research #Insights

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2/5 Continuing on the topic of key indicators that point towards a good business fit for a Composable CDP... 1st post covered the DWH & access to Marketers, now let's zoom in on some of the in-depth elements: 📶 Your Master ID & ID Resolution 📶 ➡️ Do you have a Canonical/Master ID, ➡️ Which also links your other IDs together, ➡️ With a defined hierarchy and a logic in place? ➡️ Can this be easily shared with Marketing platforms for activation? ❌ If you have answered no - then you probably need to start with a Canonical/ Master ID. 👉You would then ideally move to define an overall Canonical Data Model, or a translation layer that will help your systems communicate with each other, as they all will inevitably have different data structures. ✅ It sounds like you also want to invest in setting up your ID Resolution. 📶 If You Decide To Outsource 📶 While an ID Resolution & a unified Customer Data Model are fundamental parts of a modern CDP, they are also essential data functions & ideally should not be entirely outsourced to a 3rd party. ⚠️ This will tie you into an expensive contract that will be painful to get out of, especially if you decide to rely on vendors’ proprietary ID merging logic that might be challenging to replicate. And if you are aware of the above & outsourcing IDR & building the unified Customer Data Model inside the CDP is your best option at this time, then plan & prepare early. ✅ Ideally, by the time your CDP contract is signed, you'll have a clear view of your identifiers, their location & hierarchy. ✅ You would have also preferrably mapped out a logic of how you'd want your profile identifiers to be merged in advance. Same goes for your Data Model: ➡️ Identity what data will you need, ➡️ Where does it sit, ➡️ How do you want those fields to be called inside your CDP ➡️ How will they be created, updated, merged etc. ➡️ Check if this logic will work not just for your initial use cases, but also for years to come. Wheter Packaged, or 0 Copy - the above steps will still be relevant. And again, if you have already spent time & resource to prepare this data in your DWH, consider if a data copy is a practical route. 💡 In case you missed it, another indicator for a CDP need here was your ability to pass those IDs & attributes (& the rest) to your Marketing platforms. This should be further pre-fixed with sharing that data in a compliant way. 📶 That's what I'll tackle next time. 📶 In the meantime, would love to hear if you have decided to outsource! #cdp #martech #customerdataplatform #customerdata #data #realtimedata #realtimemarketing #realtime #personalization #digitalmarketing #firstpartydata #cmo #cdo #1stpartydata #vendorselection #datastrategy #rfp #segmentation #crm #cto #cio #customerdataplatform #dwh #technology #teckstack #martech #martechstack #composable #dwh #datawarehouse #idr #idres #idresolution

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Had the chance to talk GTM with Skye Nguyen. More precisely how to structure your GTM machine passed 7 figures and for enterprise stage. We dived into: - The role played by offer diversification & global expansion when reaching a plateau; - The method we used to evaluate, test and launch countries for clients (startups & enterprises) at Reddot Growth; - The impact of the offer on the growth potential; The episode is here → https://lnkd.in/gfRrVX-3

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Yes, MMM, and especially close attribution can provide a deep measurement of the efficiency ! The granularity of the Circana solution has the promise to assess the impact of a variety of formats and messages... and it will be important to see how they integrate such measurement in their upcoming MMM solution. https://lnkd.in/e3PgWA3y #brandlift #mmm #mediaefficiency #digitalmedia

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Starting this month, Target will launch priority inventory access for all campaigns running in RMS! You should move to Roundel ASAP! But how? Roundel has open access to the platform for every brand. If you are still running adv for Target on Criteo you should request access soon to avoid being penalized. How to transition to Roundel? I built a simple step-by-step guide in the comment 👇 Is there a decrease in performance once you transition from Criteo to Roundel? No, i have seen performance improving 📈 The platform is also super intuitive, kudos Target 👏

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If you missed my ESOMAR talk on AI and its implications for the Market Research industry, you can view it here: https://bit.ly/3NhReLT (registration required but it's free).

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It's here! Check out the newest edition of the IpsosAlmanac :our yearly analysis exploring the influence of the events and happenings of the past 12 months on what comes next! 🎙️ Don't miss Ben Page's exciting video presentation 👁️ Read our experts’ insights on the biggest challenges faced by companies around the world as they adjust to today’s unpredictable climate and plan for the future. 🔎 Take a look at 2023 month by month through the events that shaped the year, from #ChatGPT to #Barbiecore. 🌍 Hear our teams’ perspectives on the past year from over 40 countries and understand what those events can tell us about 2024. 🇬🇧 UK Perspective: 2023 is a more peaceful year than many we've seen in the past, but there are indications that the tranquility might not last, as UK and Ireland CEO of Ipsos, Kelly Beaver, MBE explains. Take the journey and get inspired! 👉 https://lnkd.in/emxv22Wt #IpsosAlmanac #Insights #MarketResearch

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What's digital ad spend look like in France 🇫🇷 & Germany 🇩🇪? Bill Fisher's recent reports dive into the spending surges in Europe's 2nd & 3rd largest online ad markets. In comparison to markets like China 🇨🇳, the UK 🇬🇧 or the US 🇺🇸—where digital's share of media spend exceeds 75%—France & Germany trail behind. But both will see digital's share soaring. As Bill writes in the report, "𝘎𝘦𝘳𝘮𝘢𝘯𝘺’𝘴 𝘢𝘥 𝘮𝘢𝘳𝘬𝘦𝘵 𝘩𝘢𝘴 𝘥𝘪𝘨𝘪𝘵𝘪𝘻𝘦𝘥 𝘢𝘵 𝘢 𝘴𝘭𝘰𝘸𝘦𝘳 𝘳𝘢𝘵𝘦 𝘵𝘩𝘢𝘯 𝘩𝘢𝘷𝘦 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘪𝘵𝘴 𝘤𝘭𝘰𝘴𝘦𝘴𝘵 𝘯𝘦𝘪𝘨𝘩𝘣𝘰𝘳𝘴 (𝘪𝘯 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘵𝘦𝘳𝘮𝘴). 𝘏𝘰𝘸𝘦𝘷𝘦𝘳, 𝘪𝘯 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 3 𝘺𝘦𝘢𝘳𝘴, 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘸𝘪𝘭𝘭 𝘭𝘦𝘢𝘷𝘦 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘧𝘢𝘳 𝘣𝘦𝘩𝘪𝘯𝘥 𝘥𝘶𝘦 𝘵𝘰 𝘳𝘦𝘤𝘰𝘳𝘥 𝘨𝘳𝘰𝘸𝘵𝘩. 𝘛𝘩𝘪𝘴 𝘴𝘩𝘪𝘧𝘵 𝘪𝘴 𝘥𝘳𝘪𝘷𝘦𝘯 𝘭𝘢𝘳𝘨𝘦𝘭𝘺 𝘣𝘺 𝘈𝘮𝘢𝘻𝘰𝘯 𝘢𝘯𝘥 𝘪𝘵𝘴 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦 𝘰𝘯 𝘳𝘦𝘵𝘢𝘪𝘭 𝘮𝘦𝘥𝘪𝘢." In France, there's a similar boom in the market that will result in over 2/3 of all media ad spend going to digital by 2028, roughly the same level we'll see in Germany. Looking globally, that puts the digital share in France & Germany in line with countries like Brazil 🇧🇷 & Mexico 🇲🇽. EMARKETER clients interested in reading more can access the reports via the links in the comments.

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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

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Last chance to join ESOMAR's CEO Forum webinar tomorrow (Wednesday, October 2 at 3pm BST), featuring Caroline Frankum, CEO of Profiles by Kantar. Interested in learning how you can increase your likelihood of outperformance on profitability by 62% YOY? Or improving 2025 profitability by at least 25%? How about outperforming your competitors by 35% in the coming months? Or increasing revenue by 19% and generating 15% higher financial returns? Looking to enter new markets in 2025? Learn how to increase your likelihood of new market entry success by 70%. Caroline is going to share how to accomplish all of the above....and more.! Registration is open to all CEO's in the data, insights and analytics sector. Please DM me for a registration link. Joaquim Bretcha Rhiannon Bryant Jean-Marc Leger Lisa Wilding-Brown Martha Llobet Women In Research (WIRe) Jessica Sage Michelle Andre

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[Financial Results] Ipsos achieves a solid first quarter, with a revenue of €557.5m. This income level confirms the continuation of the Group’s sustained growth. 📢 Our CEO Ben Page stated: "The start of the year is encouraging. It demonstrates our ability to deliver sustainable solid growth combined with a high level of operating margin. Our geographical and sectoral diversity, which provides greater resilience, combined with the talent of our 20,000 employees, are major advantages for continuing our development. In a geopolitical environment that remains uncertain, we confirm our organic growth and profitability forecasts for 2024." Watch our video to discover the key figures! Read the full press release: https://lnkd.in/evFNDJdt #Ipsos #MarketResearch #Growth #Q1Results

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