In the fast-paced world of Ecommerce and Retail, knowing how customers feel on your site is just as important as knowing what they do. Traditional analytics show you the what — but they miss the why.
That’s where experience analytics makes the difference.
This guide explores how top brands are using behavior-based insights to remove friction, personalize journeys, and boost conversion rates. Whether you’re focused on customer experience, digital strategy, or performance marketing, this is your go-to resource for making smarter, faster, data-driven decisions.
You will discover:
What experience analytics really is — and how it goes beyond traditional data
How to uncover friction points and drive higher conversions
Ways to personalize experiences using real-time behavioral insights