Mahesh Patil

𝗗𝗲𝘀𝗶𝗴𝗻 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 The success of Marketing lies in understanding the customer. Design Thinking ensures relevance and resonance in marketing efforts. Examples like Tata Nano and Zomato's ad campaign highlight the importance of deeply understanding customer preferences and cultural sentiments. Design Thinking is: ► Central to customer understanding. ► Uses tools like Persona to capture customer background, motivations, fears, and aspirations. ► Emphasizes the skill of the LORD: Listening, Observing, Reading, and Dialoguing. https://lnkd.in/g_9thRyw #Marketing #DesignThinking #CustomerExperience #BrandStrategy

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B2B earns trust, B2C wins hearts—two worlds, both fascinating. Wrote this for The Economic Times Brand Equity because branding doesn’t come with a one-size-fits-all manual. And honestly, where’s the fun in that? #ABND #Branding #BrandStrategy #BrandingInsights #B2BvsB2C ABND ET BrandEquity

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Case closed? Not without a story worth telling! ✍️✨ Shivani Kamdar, the Creative Business Director at SoCheers, held a session for both our Mumbai & Bangalore teams on "How To Not Make It An Open & Shut CASE". She explored how to transform website case studies into compelling business narratives. From moving beyond just reporting to weaving storytelling into every detail, this session covered how to make every case study truly stand out. #SoCheers #Agency #LearningSession

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𝑩𝒐𝒐𝒌 𝑹𝒆𝒗𝒊𝒆𝒘: 𝑻𝒉𝒆 𝑭𝒖𝒕𝒖𝒓𝒆 𝒐𝒇 𝑷𝒖𝒓𝒑𝒐𝒔𝒆-𝑫𝒓𝒊𝒗𝒆𝒏 𝑩𝒓𝒂𝒏𝒅𝒊𝒏𝒈: 𝑺𝒊𝒈𝒏𝒂𝒕𝒖𝒓𝒆 𝑷𝒓𝒐𝒈𝒓𝒂𝒎𝒔 𝒕𝒉𝒂𝒕 𝑰𝒎𝒑𝒂𝒄𝒕 & 𝑰𝒏𝒔𝒑𝒊𝒓𝒆 𝑩𝒐𝒕𝒉 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒂𝒏𝒅 𝑺𝒐𝒄𝒊𝒆𝒕𝒚 𝒃𝒚 𝑷𝒓𝒐𝒇. 𝑽𝒂𝒓𝒔𝒉𝒂 𝑱𝒂𝒊𝒏 & 𝑫𝒂𝒗𝒊𝒅 𝑨𝒂𝒌𝒆𝒓 Discover a profound exploration into the evolving landscape of branding with "The Future of Purpose-Driven Branding" by Prof. Varsha Jain and Prof. David Aaker. This essential read guides businesses in integrating purpose into their core strategies, transcending traditional CSR to embed a deeper mission at the heart of their operations. Prof. Varsha Jain and David Aaker provide a roadmap for businesses to create brands that do well by doing good. Their vision for purpose-driven branding is both inspiring and practical, offering valuable insights in an era where authenticity and social impact are paramount. For business leaders and marketers, this book is a must-read to navigate the future of branding. 𝑪𝒍𝒊𝒄𝒌 𝒉𝒆𝒓𝒆 𝒕𝒐 𝒓𝒆𝒂𝒅: https://lnkd.in/dMQ2b9zT #Branding #BusinessStrategy #PurposeDriven #Marketing #DavidAaker #VarshaJain #Business #CSR #Sustainability #Leadership #CustomerLoyalty #EmployeeEngagement #BookRecommendation American Marketing Association University of California, Berkeley, University of California, Berkeley, Haas School of Business MICA | The School of Ideas

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At The Feather n' Knife, every concept is designed to resonate with your brand’s essence. Discover how we align creativity with strategy to make every project stand out. 😎 Want to transform your brand with tailored creativity? 🤔 Contact us today! Ruchita Puranik - Kulkarni Debarati Dutta Bose Samrrudi Gandhi Nikita Hirani Pranamika Lahiri Suma Patil Manya Dubey #TheFeathernKnife #IndependenceDayWork #BrandTransformation #CreativeStrategy #TailoredCreativity #BrandEssence #WorkShowcase #CreativeProjects #BusinessStrategy #BrandIdentity #MarketingStrategy

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Now-a-days, for every successful marketing strategy, influencer marketing has become an important part. Explore the impact of influencer marketing on PR strategies. Learn how influencers are reshaping brand communication and engagement tactics. Discover key insights to integrate influencers effectively into your PR campaigns. Read the Article Here: https://lnkd.in/gyMX2zwa . . . . #influencermarketing #prstrategies #brandcommunication #brands #digitalpr #digitalmarketing #socialmediainfluence #prinsights #influencerimpact #marketingstrategy #publicrelations #leaders #digitalinfluencers #prcampaigns #brandengagement #success #influencercollaboration #socialmediamarketing #marketingtactics #influencerrelations #contentmarketing #businessconnectindia

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Yesterday a colleague sent me this. Something I wrote many months ago and is still circulating. I wrote this before the 70, 90 hours and Sunday controversies. My tips for what makes a good professional. A good leader. Energy Curiosity Agility Resilience Trust Empathy Conviction Humour The number of hours at work didn’t make my list. Or hard work. #leadership #worklifebalance #sunday

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The AI revolution is a hot topic among designers. Stock sites, Canva, and advanced tech – will they replace us? Here's an editorial project where we embraced some of these tools available to us. And here's what we discovered: 1. AI is powerful, but designers hold the key. Our visualization skills craft better prompts, unlocking AI's potential. 2. Speed isn't everything. Yes, AI is fast, but achieving perfect results and report cohesion requires time and tweaks. 3. AI for visuals is a new language to learn. Like any language, fluency takes practice. 4. Gen Z navigates this new world with ease. 5. AI outputs are often starting points. They require a designer's touch to truly shine. How has your experience been with visual AI? #chromatickdesign #reportdesign #editorialdesign #artificialintelligence

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Read our latest article in Campaign India on "Navigating Gen Z: Balancing tech, tradition, and identity in a connected world," where Himani Pundir discusses how brands can cultivate familiarity and rapport with Gen Z by incorporating cultural elements into their communication and offerings. https://bit.ly/3QynXyI #bravenewthinking

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Here’s what the process of creating video animation for @adidasindia looked like ✍🏻 #storyboard, #videoanimation, #stopmotion, #visual, #motiondesign, #creativeagency

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The evolving India's dynamic consumer landscape is blending tradition with modernity. This study to dissect to understand this consumers better by persona and spending behaviour, looking at generation, towns, gender and a lot more. Check out the highlights #ConsumerInsights #GenerationalTrends #IndiaConsumerBehavior #PhonePeAds #DentsuIndia #DigitalEconomy

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Connect with your target audience in a truly meaningful way. It’s time for your brand to get the social traffic it deserves! Ready to transform your brand? Hit us up! #abstractrealitystudios #abstractrealitystudiosindia #identitydesign #brandidentity #branding #brandstrategy #designstudio #digitalmarketing

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🎙️ Listen In: Manisha Kapoor, CEO of the Advertising Standards Council of India, discusses the latest findings on dark patterns in UX with Govindraj Ethiraj. Discover how these manipulative design elements impair consumer decision-making. Tune in to the full interview: https://lnkd.in/dePpn65u Video credits: The Core #TheCore #businesspodcast #ASCI #ConsciousPatterns #ASCIAcademy #DarkPatterns

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Are we losing creativity to AI? Not quite, Girish Agarwal explains why AI is an enabler, not a disruptor, in the design process. Worth a read!

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In today’s competitive market, it’s not just what’s inside the box that counts — it’s the packaging itself that tells a story. From subtle details to bold statements, packaging is the first handshake between your product and the consumer. But how do brands in a city like Bangalore, rich in creativity and innovation, get it right? #seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #webdesign #branding #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimizationg #google #ecommerce

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For impactful marketing, especially for events catering to diverse audiences, considering the media needs of all and adopting a comprehensive 360-degree approach is essential. In 2019, we partnered with Snusha Silks, transforming it from a one-store boutique into a beloved brand among women in Pune and beyond. During a recent downtime, they craved something unique—a way to increase walk-ins and broaden their audience. Collaborating closely with the founders, we conceptualized a three-day event last month, "24 Stories by Snusha", an exclusive pop-up showcasing prêt collections from 24 designer labels across India, perfectly timed for the festive season. To create a buzz, we launched a comprehensive 360-degree campaign spanning Print, Outdoor, Digital, PR, and Community messaging, and it was a success.🏅 Here’s how we made it happen: 📌 Unique Event Creation: We moved away from traditional florals, opting for a captivating Bohemian, free-spirited story-like theme. 📌 Buzz-Building Campaign: Ten days before the event, we showcased each designer, building excitement and drawing attention to the upcoming festivities. Despite heavy rains and Red Alerts two days before the event, our efforts paid off. ✌️ The opening day saw lines of eager customers, attracted by the exclusive, one-of-a-kind designs. Over three days, we achieved high foot traffic and impressive sales, acquiring new customers and reinforcing the brand's visibility. A special shoutout to Rohan Jakarkar, whose leadership and dedication held everything together, ensuring the event's success. 💪 #branding #storytelling

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