H&M

Meet the winners of our internal contest. The prize? A ticket to the H&M&LA music festival, featuring acts like Robyn, Doechii and Jamie xx. Colleagues from Georgia, South Korea and beyond spent a few days exploring LA — visiting the Hollywood Sign, getting styled in H&M S/S 2025 looks and soaking up the city’s culture and creativity. It’s one of the ways we celebrate our colleagues and invite them to be part of the key moments on our journey toward liberating fashion for the many. A truly unforgettable trip. See their H&M S/S 2025 looks below. #HM #LosAngeles #ColleagueExperience

LA gave us a night to remember — bringing our community together, spotlighting great fashion, and making an iconic cultural moment accessible to all.   As part of our S/S 2025 launch, H&M hosted an open-access music festival in the heart of Los Angeles. With performances from Doechii, Robyn, Jamie xx, PinkPantheress, SAILORR and more. Over 5,000 guests, including campaign stars like Tyla and Sydney Seethal, came together to celebrate fashion, music and self-expression.   This event wasn’t just a celebration, it was an expression of our creative direction and brand mission. A love letter to LA and a testament to what our teams across the globe can achieve together. “All of us at H&M wanted this event to be a love letter to the people and city of LA. This one-of-a-kind festival is a celebration of fashion, music, joy and community — the heart of what H&M is all about”, says Jörgen Andersson, Chief Creative Officer, H&M. See more from the H&M&LA music festival: https://lnkd.in/dT25jV97 #HM #LosAngeles #FashionMarketing #BrandStrategy #CommunityDriven

MAGDA BUTRYM H&M was celebrated in a flower-filled setting at One Hanson Place in Brooklyn, New York, last night. Guests — including Iris Law, Nara Smith, Irina Shayk, Amelia Gray, Valentina Sampaio, and Chloë Sevigny — were treated to live performances by Charlotte Lawrence and Kelela, along with DJ sets by Soo Joo Park and Sophia Ziskin. “I was honoured to see the collection come to life on so many amazing women this evening. My inspiration has always been strong, confident femininity, and this evening was a special and joyful celebration of that”, says Magda Butrym. See who wore what: https://lnkd.in/dv5EMKHk The Magda Butrym H&M collection will be available online and in select stores on 24 April 2025. #HM #MagdaButrym #DesignerCollaboration

H&M South Africa supports The LEARN Project through A Bag for Change initiative. As part of South African Library Week, H&M celebrated the opening of a library at H.P. Ngwenya Public Primary School in Chesterville, KwaZulu-Natal. The project was made possible through a donation to The LEARN Project, which equips schools in need with books and establishes libraries and classroom book corners to ensure learners at under-resourced schools have access to the tools they need to succeed. The financial donation to The LEARN Project stems from H&M South Africa’s A Bag for Change initiative where 50% of the proceeds from paper bag sales go to non-profit organisations driving positive change in local communities. “We are honoured to support The LEARN Project in creating environments where children can develop a love for reading and learning. Education is one of the most powerful tools we can provide to our future leaders, and we are excited to be part of initiatives that have a lasting and positive impact on our communities”, said Caroline Nelson, Country Manager, H&M South Africa. #HM

March 20 marked a global celebration for H&M as we launched our Spring/Summer 2025 collection - our strongest season start yet. From Tokyo to Berlin, Stockholm to Manila, this moment came to life through the incredible dedication of our teams around the world. Their passion, creativity and tireless effort brought this standout collection to customers everywhere.   #HM #WeAreOneTeam

We’re doing it again - this time with Doechii, Robyn, Jamie xx, and more artists, in LA. April 9 is set to be iconic. After last year’s unforgettable moments with Charli xcx in London and New York, we’re hosting a festival in Los Angeles to celebrate the launch of H&M S/S 2025 Drop 2, blending music and fashion. And the best part? Everyone’s invited. Tickets drop soon via H&M's and the artists' socials - stay tuned. #HMSS25 #HM

MAGDA BUTRYM H&M in full disclosure — the campaign is just as poetic as the collection.    Our upcoming designer collaboration revisits iconic pieces from Magda Butrym’s archive, the rose being a central motif throughout. To the designer, it's the perfect symbol of womanhood: both soft and confident, delicate and independent.   "The most important thing for me was that every silhouette, every piece, is connected with the brand's past, present and future, and that it is timeless. The collection is about the idea of a rose in bloom. I really see the collection as a great present for women all over the world to share in our universe", says designer Magda Butrym.   Be ready to grab your favourites on Thursday 24 April: https://lnkd.in/eBCmW-TY   #HM #MagdaButrym #DesignerCollaboration

A 700 square meter paradise for all interior and home lovers. Welcome to our refreshed London H&M HOME flagship store on Regent Street.   "We’ve lightened up and modernized the store's impression, while staying true to the building and preserving a warm and inviting atmosphere. We want people to step inside and not just see the pieces, but truly feel them — to imagine the little moments they’ll bring to life in their own spaces", says Evelina Kravaev-Söderberg, Head of Design & Creative, H&M HOME.   As always, the store will continue to offer its beloved monogramming service for a personalised touch, along with the florist service to create stunning seasonal bouquets.   #HMHome #RegentStreet

Musicians Tyla, FKA twigs, and Caroline Polachek front our H&M S/S 2025 campaign, alongside a collective of inspiring female icons. Catch the full powerhouse lineup in the director’s cut of the campaign: https://lnkd.in/eBjYGFea Launching 20 March, the first drop is an ode to contemporary femininity, featuring festival-ready looks with influences from the 70s, 90s and today — the very best of H&M. Explore the full collection here: https://lnkd.in/e9p_bPQt #HM #SS25

We just revealed our next designer collaboration with MAGDA BUTRYM.   Last night at Paris Fashion Week, Italian model Vittoria Ceretti gave us a first look, wearing a standout piece from the upcoming collection — set to launch on 24 April.   Known for her intricate craftsmanship and signature rose motifs, the internationally beloved Magda Butrym label from Poland has built a world of femininity, romance and Slavic style.   “To be recognised by H&M felt like a big honour, given their history of amazing collaborations with the greats of fashion. I remember watching the announcements of past collaborations, and even buying pieces, and it was so hard to imagine then that a designer from Poland would be working with H&M. I am incredibly proud”, says designer Magda Butrym.   Who wants a collection sneak peek? https://lnkd.in/eMUUjMEF   #HM #MagdaButrym #DesignerCollaboration