Why SmartFrame?

SmartFrame’s platform is the only holistic solution to the various challenges faced by the imaging industry

The imaging ecosystem needs to change

Image theft is at the heart of a range of serious issues today, from harassment and disinformation to fraud and the sale of counterfeit goods.

For creatives, it can even mean a loss of livelihood.

Together with the proliferation of AI images, it can be difficult to understand whether what we're seeing online is as it appears.

The imaging ecosystem needs to change

Image theft is at the heart of a range of serious issues today, from harassment and disinformation to fraud and the sale of counterfeit goods.

For creatives, it can even mean a loss of livelihood.

Together with the proliferation of AI images, it can be difficult to understand whether what we're seeing online is as it appears.

So what's the solution?

A system that enables content creators to publish their work securely online. One that displays attribution wherever these images appear. One that allows creators to monetize their work effectively. One that allows viewers to easily check whether AI tools were used in the creation process.

So that’s what we built.

So what's the solution?

A system that enables content creators to publish their work securely online. One that displays attribution wherever these images appear. One that allows creators to monetize their work effectively. One that allows viewers to easily check whether AI tools were used in the creation process.

So that’s what we built.

The scale of the problem – and the opportunity

Unprotected, unmonetized images are the norm online.

We're putting an end to that.

1.7 trillion

Number of images estimated to be captured each year

3.2 billion

Number of images estimated to be shared online each day

$562 billion

Projected value of the contextual advertising market by 2030

Our mission

Our mission is change online image publishing to ensure it works for everyone.

  • Content owners can monetize and protect their work.
  • Publishers can better engage readers and keep sites free.
  • Advertisers can target the right users with maximum impact.
  • And finally, online audiences get the best user experience.

With over 660 million images available in the SmartFrame format, this isn’t just the future of online images.

It’s the change that’s happening right now.