As we have done for the past two years, I want to share some of the activities and priorities we’re focused on for 2025. But before I talk about the future, I want to thank all of our streamers for yet another amazing year. The streamers that come here everyday and build communities are what make Twitch a truly unique service – they’re why we exist. More than ever, in today’s world, we all want and need to find belonging and connection with other people.

Twitch continues to be a place for creativity, sharing experiences, and growing together. Our community is passionate and leaned in. We have something special that fills a universal need. As we head into 2025, our goal continues to be to make Twitch the absolute best place for our streamers, and also, an exciting place for new creators and viewers to build and find their communities. We’ll continue to focus on expanding our user base and introducing more people to livestreaming, as well as the critical and important work of supporting those who have already found a home here.

Before I get into what’s next, I wanted to walk through just a few key accomplishments from 2024. In August of last year, we kicked off Creator Clubs. We wanted to help streamers deepen their connections with other creators, and at the same time, access new audiences. By the end of the year, our Discord server housed more than 4,000 Affiliates and Partners across six different clubs. There’s a lot more to come in 2025. We also made big investments in Stream Together in 2024. We launched Drop Ins, to take the guesswork out of planning a joint stream, and rolled out collaborative features like Shared Chat and Shared Viewership, which make it easier to connect communities and audiences. We’re always working to help streamers earn more from their passions on Twitch, too. At the start of last year, we updated the Plus Program, giving qualifying streamers access to higher revenue shares. Since launching this program, we’ve seen a 4x increase in the number of Partners who’ve taken advantage and benefitted from these revenue shares.

Without further ado, here are some of the things we will be working on in 2025.

One of the most rewarding parts of growing your channel on Twitch is the opportunity to earn more money through sponsorships. To make it easier than ever to connect more streamers with the brands looking for your talent, we’re introducing a sponsorships tab directly within your Creator Dashboard. Available today, this section is launching with two features, Creator Profile and StreamElements partnership, that are designed to help you make professional connections and boost your revenue—all with less work on your end. And this is just the beginning, with more sponsorship updates to come.