Paul Bannister
Paul Bannister is chief strategy officer at Raptive. He leads the company’s monetization teams across ads, affiliate marketing, and new revenue streams. His teams work to create media and commerce experiences that connect the world’s largest brands with the company’s more than 5,200 creators. He serves on the board of the IAB Tech Lab and is actively involved in the W3C and Prebid communities.
Dismantling Google Will Not Fix the Adtech Ecosystem
While it may be true Google that took anticompetitive actions to achieve its dominant position, reversing those actions will not simply improve the overall market.