Streamline Your Infrastructure with Greenbids Tailor
Greenbids Tailor is a Traffic Shaping AI solution designed for SSPs to reduce infrastructure costs while improving DSP response quality and transparency.
Why Greenbids for Publishers & SSPs
Our unique approach merges high performance with sustainability, reducing carbon footprint and optimizing ad revenues.
Dynamic Traffic Shaping
Only send ad calls when there's a high probability of a bid dramatically reducing infra strain.
→ Only send ad calls when there's a high probability of a bid dramatically reducing infra strain.
Intelligent Demand Selection
Use ML to predict which DSPs are likely to respond. Retain >99% revenue while decreasing your cost dramatically.
→ Increase SSP-DSP alignment, reduce blind targeting.
Telemetry & Support
Setup assistance, dedicated calls, and ongoing dashboard visibility.
→ Full visibility, full control, faster iterations.
Integrated Locally
Tailor is deployed inside your SSP—not on the buy side.
→ No added latency, full privacy compliance, total transparency.
Our clients already approved Greenbids
Our clients have enthusiastically approved Greenbids – the future of sustainable solutions. This innovative platform is now endorsed by industry leaders, reaffirming its reliability and commitment to environmental responsibility.
With only 7 SSPs connected via header bidding on Le Parisien and 8 on Les Echos, we have conducted a selection of our partners that already positions us among the most virtuous publishers. However, this empirical work has reached its limits, as we are only capable of evaluating the basic performance of an SSP, whereas an AI will be more reactive and detect buying patterns that vary over time on the DSP side.
Read the full testimonial on LesEchos/LeParisien
Nicolas Danard
General Manager Monetization and Digital at Les Echos Le Parisien Médias
We're delighted to be fulfilling our ambition for advertising that is both less carbon-intensive and more efficient. We offer our clients the opportunity to pursue their communication objectives in a more restrained and responsible manner within our premium and benchmark offering. Our teams stand ready to support each client through this pivotal moment of market transformation.
Read the full testimonial on Lagardere
Laurent DAURON
Director of Digital Operations at Lagardère Publicité News
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