🎙️ We’re excited to join the debut of ADZINE - MARKETING. TECH. MEDIA.’s new Spotlight webinar series—shining a light on innovation in AdTech. Next Tuesday, the first session dives into Supply-Side Technology, and PubMatic’s Ekkehardt Schlottbohm, RVP, will take the stage to explore: · The evolution of supply-side tech · How programmatic supply chains are becoming more streamlined Don’t miss this fresh format and future-forward conversation. Register for free now: https://lnkd.in/evbtW-rN #AdzineSpotlight #AdTech #Programmatic #DigitalAdvertising #EkkehardtSchlottbohm
PubMatic
Technology, Information and Internet
Redwood City, CA 346,681 followers
PubMatic (Nasdaq: PUBM) is an independent technology company delivering digital advertising’s supply chain of the future
About us
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
- Website
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https://pubmatic.com/?utm_source=LinkedIn
External link for PubMatic
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- Redwood City, CA
- Type
- Public Company
- Founded
- 2006
- Specialties
- Real-Time Bidding, online advertising, Yield Optimization, Ad Revenue, Sell Side Platform, marketing automation software, mobile advertising, video advertising, in-app advertising, and inventory quality
Locations
Employees at PubMatic
Updates
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📺 With #POSSIBLE2025 around the corner, we’re spotlighting the rise of CTV as advertisers explore new ways to capture audience attention. In our latest PubMatic Moment video, Nicole Scaglione and Luke Smith share how CTV is transforming advertising, enabling precision, personalization, and scale. Watch below. ⬇️ #Advertising #AdTech #CTV #POSSIBLE
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As the industry heads to #POSSIBLE2025 next week, CTV is taking center stage. Learn how Philo and PubMatic partnered to help buyers shift spend from linear to programmatic CTV, unlocking incremental reach and transparency. https://lnkd.in/dNi4FSEc #Advertising #CTV
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⏰ Just 1 day to go until #PubAcademy Manila! We’re excited to bring together industry leaders for an afternoon of bold ideas and fresh perspectives on the future of video, creativity, and programmatic strategy in the region. Join experts from Samsung Ads, GCash, GroupM, Publicis, Viu, POKKT, YMT Ads, and more. 🎤 Big voices. 🎬 Big ideas. 📍Don’t miss it https://lnkd.in/emBzPq6X
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PubMatic is leveraging generative #AI to transform adtech. PubMatic's Franck Lewkowicz shares how we’re embedding intelligent agents across our platform to drive smarter automation, better campaign performance, and faster insights. Our PubMatic Assistant makes data analysis more intuitive through a conversational interface, boosting productivity for our clients. From creative optimization to brand safety, AI is already delivering real value for advertisers and publishers. Read via Minted: https://lnkd.in/ekNCWZfr #GenAI #Programmatic #Advertising #AdTech
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Heading to #POSSIBLE2025 next week? 👀 Get ahead of the conversation with insights from PubMatic’s Nicole Scaglione on why CTV is key to omnichannel strategies that drive both brand lift and real business outcomes. Read now: https://lnkd.in/eisX4y5H #Advertising #AdTech
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Last week's DOJ’s ruling was a turning point for the open internet. PubMatic CEO Rajeev Goel shares why this marks the start of a new era for publishers, advertisers, and consumers. Read now: https://lnkd.in/eH6AQf-z
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Want to reach the most engaged sports fans? Our Auction Packages deliver premium inventory and smart targeting across WNBA, NWSL, and college sports—during live games, replays, and highlights. https://lnkd.in/eDJbcQNn
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“This is a potential watershed moment in our industry,” said PubMatic CEO Rajeev Goel following the DOJ’s ruling. The verdict reaffirms what many have long believed: innovation flourishes in open, transparent markets. 📖 Read more via Ad Age: https://lnkd.in/eQmb_8gm #Advertising #AdTech #Programmatic
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CTV continues to be one of the fastest-growing channels in programmatic, but with rapid growth comes new challenges. In his latest byline for Emerce PubMatic’s Niels Stam breaks down what’s next for CTV and what advertisers need to fully unlock its potential — from streamlined buying to better measurement. https://lnkd.in/dtTfXuUR #CTV #Programmatic #Advertising #AdTech #DigitalMarketing