Buffer

I'm heading to Turkey on Friday for Buffer's annual retreat and it feels like the first day of school 🤠 I've loved the flexibility of remote work these past 7(!) months, but I have to admit I've missed the spontaneous social moments that come with in-office culture. That's why I'm so excited for some IRL time with my fellow Bufferoos next week! One fun retreat tradition is that teammates bring (pre-packaged) treats from their home country or region to share. What would you bring?

Little by little, it all comes together. Today is my first day at Buffer! In this new chapter, I’ll be working across brand, community, and creator innovation — with a focus on deepening Buffer’s storytelling, and supporting the incredible community that’s grown around it. Brand at Buffer isn’t just about recognition; it’s a thoughtful, long-term approach to growth. It plays a key role in how we build trust, attract the right people, and support them with care. And now, getting to work on that from the inside still feels a bit surreal. :) I know I’ll carry this moment with me for a very long time, and it’s an absolute dream to be part of Hailley Griffis’ team! I've never felt more welcome. ✨ ___ 👀 🎥 Watch my Buffer life-storyline so far! ↓

I did a thing! (Well really I did a lot of things on a different social network, but my work friend Kirsti wanted to talk to me about it.) This was a fun chat both about social marketing, self-promotion and the challenges of the independent music domain. Check it out ⚡

Our Buffer retreat in Antalya is just around the corner (!!) and I couldn’t be more excited. ✈️ In just a couple of days, I’ll be heading to beautiful Antalya to meet my Buffer teammates in person. For many of us, it’s the only time we meet face to face each year, so every moment counts. To help us connect before we arrive, we’re bringing back the Little Book of Bufferoos — a fun little tradition (started last year by the incredible Adnan!) where everyone answers a few lighthearted questions (potato rankings included 🥔) that get compiled into a Kindle book. It’s such a joyful way to get to know one another beyond roles, projects, and Slack messages. I’ll be reading through everyone’s updates on the flight to Antalya, and I already know I’ll be smiling the whole way. These connection points make such a difference when time together is limited. Curious: for those who work in remote teams or only gather in person occasionally, what’s something you’ve done or seen done that made your limited time together feel more meaningful? #remotework #bufferlife #teambuilding #retreat #asyncwork #workculture

I did a thing! (Well really I did a lot of things on a different social network, but my work friend Kirsti wanted to talk to me about it.) This was a fun chat both about social marketing, self-promotion and the challenges of the independent music domain. Check it out ⚡

Meet Brandon Lucas Green — Buffer product manager by day, musician by night. 🎹 He went from inconsistent creator to building a real community on Threads… without chasing follower counts or trends. In this episode of Buffer Chat, we talk: → Growing an audience without a niche → Why consistency beats going viral → Turning posts into album sales, collabs, and community ✨ Full episode on Spotify, YouTube, Apple Podcasts! 🔗 below. P.S. This track is one of Brandon's! You'll find him on Spotify (and social) as @kidlightbulbs.

I used one focus day to prep content for a month of travel – here's how 👇 Ahead of a month-long trip (half work, half personal), I knew I couldn’t rely on my usual process of posting when I felt inspired. So I gave myself one focused day to prep content — not 30 fully finished posts, but a flexible system I could pull from when I was tired, busy, or just not in the mood to create. Here’s what that looked like: 🗂 I chose content pillars based on what was already happening in my life — retreat prep, visa stress, packing, museum visits 🧠 I brain-dumped every idea that came to mind, without worrying about polish 📝 I drafted 4–5 low-lift text posts and outlined a few video ideas 📹 I filmed a mix of talking-head clips and B-roll for voiceovers 📅 I used Buffer to tag, organize, and lightly schedule everything — no spreadsheets needed 🧳 I even made a mini “content buffer” of lazy-day posts and reminders for spontaneous moments This system took about 7 hours total. Was it perfect? No. But it gave me clarity, options, and the ability to rest without losing momentum online. If you’re heading into a busy season, a trip, or just want to stop scrambling for content every day, this type of prep might help. Not because you need to batch like a machine — but because your future self will thank you for making things easier. Read the full breakdown at the link in the comments 👇🏾

We recently paid a candidate $400 to spend a full day working with us as part of our hiring process at Buffer. Read all about it in this week's Open blog article 👇🏾

We've always put our financials and metrics out on the table for anyone to see. Here's March at a glance: MRR: $1,791,039 (+2.25%) ARR: $21,492,468 (+2.25%) Customers: 64,237 (+2.05%) MAU: 184,026 (+3.88%) ARPU: $27.86 (+0.18%) Revenue: $1.774M (+49K MoM | +258K YoY) Net Income: $179,533 Team Size: 71 Revenue per Employee: $302,711 Bank Balance: $3.88M (+9.72%) Get the full scoop, live and direct from our finance team, in their new LinkedIn newsletter below.

I'm on holiday. And, no, I'm not spending it on LinkedIn. 'Fail to plan or plan to fail' is a cliche I managed to avoid while writing this article for Buffer, but it's true. Random posts get random results. Scheduling social media posts: ✅ saves time ✅ helps you show up consistently ✅ gets you closer to your goals Here are 3 easy ways to schedule content on Facebook: https://lnkd.in/d7ASN4Zg