Linqia

🚨 New episode alert! 🚨 This week Keith Bendes and Brendan Gahan were joined by Creator Economy Live’s first guest duo: Ali Kaltman and Janna Neinken from Grüns to chat about how the brand is growing and the role creators are playing in that success. 🧸 Some of our top takeaways include:  💭 Janna’s experience from Brooklinen to Magic Spoon to Grüns and Ali’s from Anheuser-Busch to Salesforce to JPMorganChase to Grüns  🧠 The story behind the founding of Grüns and how the brand grew so fast  🚀 How the social and influencer team is structured and the path from starting the influencer practice to scaling it Stream the episode now! 👉 https://lnkd.in/dYSP5vZd #creatoreconomy #influencermarketing #socialmedia

Stop treating creator content as “social content”... Start treating it as a creative asset. Meaning … what starts on social doesn’t have to stay on social. As a creatorpreneur and a marketer, I’ve seen firsthand how quickly a single piece of content can evolve into a full-funnel asset. I recently partnered with Linqia to test this idea. We started with a simple creator-style clip (yes, Sea Moss for marketers 😅). But what stood out was the remix. One video. Multiple formats. Endless distribution. Great content doesn’t have to start polished, it just needs to resonate. The future of content marketing is nimble, repurposable, and platform-fluid. … it’s not just a trend—it’s a shift in how we build brand systems. #LinqiaPartner

I’m not an influencer… but I played one in a recent Linqia campaign — because I believe in the message: Creator content doesn’t just belong on social. Brands should be turning influencer content into hero assets across every channel — CTV, DOOH, websites, email, you name it. It’s a trend I love, and an experiment I was glad to be part of, because it reflects something I’ve believed for a long time: Influencers shouldn’t just be used for endorsement posts. They should be integrated across the entire marketing engine. Chances are, that content will outperform traditional creative anyway. As for my own contribution — I filmed a few dramatic unboxing scenarios with the sea moss Linqia sent over. True confession: the one thing I didn’t do was actually eat the sea moss 😄 Should I have tried it? #LinqiaPartner

Influencer content isn’t just for socials anymore. It’s changing the game for how brands engage with their audience beyond that. I teamed up with Linqia for a creative experiment that brought this idea to life. We started with a simple 15-second video (starring yours truly, raving about a totally fake Sea Moss Gel that cured all my marketing chaos). No script, no production crew, just raw creator content. Fast forward, and that video was transformed into a strategic cross-platform ad. From CTV and DOOH to digital display. And honestly? I was excited by how polished and versatile the final product turned out. Key takeaway for brands: Your creator content is more than a moment. It’s an asset. Here are 3 smart ways to repurpose influencer content: • Cut for platform : Short-form, long-form, vertical, horizontal. Tailor one video for every placement. • Design content for context: What works on social can also work on CTV or in-store screens when done correctly. • Use creators as production partners: You don’t need a big crew to create high-performing ads. You just need the right voice and vision. The best campaigns aren’t doing more, they’re making more out of what they already have. Loved being part of this collaboration, and thank you Linqia for letting me in on the fun. #LinqiaPartner

I 🗣️ rant on here twice a month that hi-fi paid social assets are RAPIDLY losing their effectiveness, not only in the feed, but now in other channels and formats. This campaign from Linqia is THE perfect example of how creators are not just influencers but can also drive POWERFUL🥊 campaign creative. In the past I've worked on campaigns that converted in-store screens to play TikTok content and convinced media teams to run creator-driven content in digital billboards, YT pre-rolls and CTV ads… and (shocker 🤯 ) they were WAY more 📈 effective. A single well-crafted, well-organized creator / influencer campaign anchored by entertaining reviews can create a half dozen ads that can drive up ROAS and drop CPCs by substantial margins. Here's how Linqia executed this campaign: 👉🏼 1: Created an easy-to-follow brief.  👉🏼 2: Asked creators to cover multiple narratives.  👉🏼 3: Mashed it up into one attention-grabbing ad. That's it. Just go to any Ads Library dashboard and you’ll see the strongest brands shifting from campaign assets to creator-driven campaigns. I’ve been a part of a influencer campaigns as a marketer and creator but this campaign by Linqia is probably the first one to show the TRUE POWER of creator economy marketing 👏👏👏. #LinqiaPartner

Creator content shouldn’t stop at social media feeds. It can and should go everywhere. From Connected TV to Digital Out-of-Home to display ads and more, brands are extending creator content far beyond social and unlocking benefits like: 📺 Reaching audiences beyond their phones 💰 Maximizing the impact of media dollars 🔁 Building consistent messaging across every channel One influencer campaign can fuel your entire marketing engine. That’s why I was excited to join this experiment with Linqia! They brought together some of your favorite marketing voices to create spoof influencer videos for a fake Linqia product. Then, their team stitched those vertical clips into a polished, multi-format campaign with assets for CTV, DOOH, and more. The video below gives a great behind-the-scenes look at how raw creator content can be transformed into high-impact ads. The question isn’t if you should repurpose creator content, it’s how many places can it go? When you think about the different customer touchpoints there are, the possibilities are almost limitless. #LinqiaPartner

I could be a bit biased but… Creators are the future of advertising, and not just on mobile screens. We’re jumping off the social media platforms, and right onto your TVs, subway ads, billboards, and more. Influencer content isn’t just for social anymore—it’s becoming the foundation for high-quality, multi-format marketing. So I teamed up with Linqia to prove exactly how true that is and my final product video never even hit my own feed. Instead, it was passed off to a post-production team who repurposed it into polished ads that could power an entire brand campaign. For all you “influencing is dead” folks, here’s the real real on influencing: • Creators are the new production crews • Speed + scalability > traditional timelines • One shoot can fuel an entire multi-format campaign • Influencers aren’t just a top-of-funnel strategy anymore • Content and media strategies are becoming one and the same Smart brands are thinking about how creator content starts on social but can scale across all channels. Just in case you haven’t been seeing enough of me in your feeds, simply look up at your nearest billboard. #LinqiaPartner

You found the perfect creator. You approved the perfect creative. You watched the views and purchases roll in. And then…you let it die? Not anymore. Marketing has never been as focused on letting real people tell real product stories in order to sell, but so often that content is siloed within social, doing numbers there but never bringing that same fire to other channels. So when Linqia challenged me and a group of other creators to see how our content could live beyond social, I jumped at the chance to be a part of their experiment. I filmed the kind of content I’ve filmed (and commissioned, and edited, and boosted) a million times, and saw it fuel OOH, CTV and more, creating exactly the kind of nimble, human-centered marketing that’s actually working for brands right now. I got a taste of what efficient, scalable creator marketing could look like, along with a mouthful of blue goo. So, do check out Linqia. But don’t eat sea moss gel. Just trust me on that. #LinqiaPartner

Most people are doing creator marketing all wrong. Linqia just proved it. Creator content shouldn’t stop at one post. It should start there. Your creators should be fueling everything — from OOH and CTV to newsletters, product pages, and even merch drops that make headlines. One great influencer campaign can become your entire marketing engine. Linqia sent us Blue Sea Moss Gel (yum) and showed how creator content can live everywhere — not just on social, but across every single touchpoint. Where’s creator marketing headed next? 👀 #LinqiaPartner

Imagine if one influencer campaign could fuel your entire marketing strategy. 🤔 Well, Linqia just proved that it can. We asked 8 LinkedIn influencers to create unscripted videos for a fake Linqia product: Marco's Sea Moss Gel. The influencers didn’t post these clips and instead sent their clips back to Linqia. The clips were then turned into content for every marketing channel, including a… 📺 TV commercial 🏙️ Times Square billboard ▶️ YouTube advertisement 🚃 Train station digital spot The final video illustrates the creative process behind repurposing influencer content into brand storytelling that resonates far beyond social feeds. It shows what we’ve known for years: that great creator content isn’t limited to just social, but fuel for a brand’s entire marketing engine. 🌟 Whether it’s a 15-second TikTok or a 30-second CTV spot, influencer content has the power to perform everywhere. If you’d like to learn more about how Linqia can take your brand’s creator content to every screen and channel, just click the link below 👇 https://lnkd.in/gqFgirXJ #creatoreconomy #influencermarketing #socialmedia