Amanda McCormick Bacal
New York, New York, United States
3K followers
500+ connections
About
Amanda is a highly strategic and accomplished fashion executive with a proven track…
Contributions
-
Here's how you can stay on top of industry trends and best practices in brand strategy.
Brand strategy is a constantly evolving space, reflective of changes in consumer preferences and shopping habits. Here are several ways to ensure you remain up to date: - Read Industry News: trade publications and thought leadership articles are key to understanding the market and its shifting dynamics - Build Network: nurture relationships with colleagues and industry contacts to cultivate a network that you can learn from and share insights with - Attend Industry Events: whether in person or virtual, events offer a great learning opportunity and often inspire new ideas by taking you outside of your day-to-day routine - Embrace Online Learning: online resources dedicated to continuing education provide valuable insight into current trends
-
Here's how you can create a cohesive and high-performing team in brand strategy.
Successful brand strategy requires a wide breadth of skill sets - from creative ideation and visual design to market analysis and campaign performance reporting. A marriage of right brain and left brain skills are needed to achieve desired results. Given this, it’s critical to cultivate a team with diverse talents who can complement each other and collaborate effectively together. Creating a culture of open communication and respect, along with clear shared objectives, is essential to creating a cohesive and high-performing team.
-
You need to create a brand positioning statement. What's the most effective tool for the job?
The first step to developing a brand positioning statement is to gather a deep understanding of your target audience, what motivates their purchase decisions, and what differentiates your brand from its competitive set. With this information in mind, you can start to develop a positioning statement that communicates your brand’s unique value proposition in a concise and compelling manner.
-
What do you do if your brand strategy fails and you need to bounce back?
Identify why your brand strategy didn’t resonate with your consumer. Has your consumer’s preferences or priorities shifted? Was there a misalignment between your product and brand promise? Digging into why the brand strategy didn’t generate the desired results and listening to audience feedback will be critical to informing the path forward - allowing you to make quick adjustments that will lead to greater impact.
Activity
-
Last night we gathered in NY to recognize and celebrate the 2025 class of the Forbes Entrepreneurial CMO 50. Each of them is a disruptor. Each of…
Last night we gathered in NY to recognize and celebrate the 2025 class of the Forbes Entrepreneurial CMO 50. Each of them is a disruptor. Each of…
Liked by Amanda McCormick Bacal
-
So proud to announce I've joined the Board of the the Harvard Business School Pride Alumni Association, serving on the Marketing & Communications…
So proud to announce I've joined the Board of the the Harvard Business School Pride Alumni Association, serving on the Marketing & Communications…
Liked by Amanda McCormick Bacal
-
How does a heritage brand like Ralph Lauren achieve double-digit growth while staying true to its roots? Earlier this month in Shanghai, I had the…
How does a heritage brand like Ralph Lauren achieve double-digit growth while staying true to its roots? Earlier this month in Shanghai, I had the…
Liked by Amanda McCormick Bacal
Experience
Education
Volunteer Experience
More activity by Amanda
-
We're excited to see this collection hit the shop floors as we continue to elevate the BOSS Brand. #BeYourOwnBOSS
We're excited to see this collection hit the shop floors as we continue to elevate the BOSS Brand. #BeYourOwnBOSS
Liked by Amanda McCormick Bacal
-
Our newest Truth Serum features the pioneering, brilliant Renee Ogaki, Founder & CEO of OGAKI, one of the U.S.'s leading boutique beauty marketing…
Our newest Truth Serum features the pioneering, brilliant Renee Ogaki, Founder & CEO of OGAKI, one of the U.S.'s leading boutique beauty marketing…
Liked by Amanda McCormick Bacal
-
🌍 Happy Earth Day from JOOR! Today and every day, we’re proud to support sustainable brands ON JOOR that are leading the way in fashion with…
🌍 Happy Earth Day from JOOR! Today and every day, we’re proud to support sustainable brands ON JOOR that are leading the way in fashion with…
Liked by Amanda McCormick Bacal
-
After 5 1/2 wonderful years with Louis Vuitton, I am thrilled to share that I am staying within the LVMH family and recently joined Tiffany & Co. as…
After 5 1/2 wonderful years with Louis Vuitton, I am thrilled to share that I am staying within the LVMH family and recently joined Tiffany & Co. as…
Liked by Amanda McCormick Bacal
-
So good to be in London this week to witness the magic behind #Rexy in our Regent Street stores. Congrats to all the teams that helped made this a…
So good to be in London this week to witness the magic behind #Rexy in our Regent Street stores. Congrats to all the teams that helped made this a…
Liked by Amanda McCormick Bacal
-
Incredibly proud of Sheena Wilde and our entire philanthropy team. Since launching the Kendra Scott Foundation, we've been able to deepen our…
Incredibly proud of Sheena Wilde and our entire philanthropy team. Since launching the Kendra Scott Foundation, we've been able to deepen our…
Liked by Amanda McCormick Bacal
-
Excited to share that I’ve been promoted to Chief Merchandising Officer at Victoria’s Secret. Honored to lead alongside such an exceptional team as…
Excited to share that I’ve been promoted to Chief Merchandising Officer at Victoria’s Secret. Honored to lead alongside such an exceptional team as…
Liked by Amanda McCormick Bacal
-
I am grateful, honored and deeply excited to embark on this next chapter with Moda Operandi https://lnkd.in/edX6KhaU
I am grateful, honored and deeply excited to embark on this next chapter with Moda Operandi https://lnkd.in/edX6KhaU
Liked by Amanda McCormick Bacal
-
05.05.2025 - "The Future of Retail" summit by FASHION Magazine - Since the 1970s, Fashion Magazine has been the trusted source of information and…
05.05.2025 - "The Future of Retail" summit by FASHION Magazine - Since the 1970s, Fashion Magazine has been the trusted source of information and…
Liked by Amanda McCormick Bacal
-
Last night I was excited and honored to be a guest lecturer at Andy Serwer’s prestigious Business Journalism class at the Columbia University -…
Last night I was excited and honored to be a guest lecturer at Andy Serwer’s prestigious Business Journalism class at the Columbia University -…
Liked by Amanda McCormick Bacal
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Amanda McCormick Bacal
1 other named Amanda McCormick Bacal is on LinkedIn
See others named Amanda McCormick Bacal