Amit Kikani

#FMCG leaders - STOP TAKING INDIAN CONSUMER FOR A RIDE For years, major FMCG BRANDS HAVE CONTROLLED Indian households through convenience and clever marketing—pumping consumers with SUB-STANDARD, LOW-QUALITY, UNHEALTHY PRODUCTS under the guise of “healthy” benefits that were outright misleading. Kirana shops were silent partners. The untold rules: “STOCK LEADS TO SALES” and “HAMMER FALSE CLAIMS UNTIL CONSUMER BELIEVES them” Here’s the reality check: QUICK COMMERCE and SOCIAL MEDIA have disrupted, democratized, and transformed the FMCG landscape. Consumers are now INFORMED, EMPOWERED, and DONE with being taken for granted and misled. FMCG brands, kirana shop owners, and the government—it’s time to wake up or GET LEFT BEHIND. ## FMCG Brands: STOP BLAMING - EARN BACK CONSUMER TRUST • TRANSPARENCY IS NON-NEGOTIABLE: Consumers are FED UP with hidden ingredients and false health claims. Start being HONEST about what’s inside. Drop the sugar, additives, and processed junk—OR GET READY TO BE REPLACED by cleaner, more transparent brands. • STOP BANKING ON BLIND LOYALTY: Loyalty is DEAD. Today’s consumers want HEALTH, QUALITY, and ETHICS—not empty promises. If you can’t innovate with products that truly resonate, prepare to watch your market share slip away to brands that can. • GO DIGITAL—FAST: Quick commerce isn’t a threat; it’s a TOOL. Embrace it, or get outplayed by brands that leverage digital channels and data to stay relevant. Your consumers have moved online—WHY HAVEN’T YOU? #KiranaShop Owners: WORK FOR THE CONSUMER NOT THE BRAND • BE THE LOCAL TRUST HUB: People trust you. Stock brands that are HONEST and HEALTH-FOCUSED. Become the go-to for QUALITY, not just convenience. • PARTNER WITH HONEST BRANDS: Consumers want alternatives to cheating brands. Build relationships with ethical brands that match new consumer values. Become known for QUALITY, not just the same old products. • DIGITIZE TO COMPETE: Small steps matter. List your shop online, offer home delivery, and STAY CONNECTED with your customers. Quick commerce can’t replace your local credibility—USE IT TO YOUR ADVANTAGE. Government: PROTECT CONSUMER INTEREST • MANDATE HONEST LABELS: Enforce strict standards on health claims. STOP BRANDS FROM MISLEADING CONSUMERS. If you don’t protect them, you’ll FURTHER lose credibility. • EMPOWER KIRANA SHOPS: Support local stores with incentives for digital tools and training. KEEP THEM COMPETITIVE in an online world where big players dominate. • FOSTER LOCAL, ETHICAL BRANDS: Give small, honest brands a leg up. INCENTIVIZE SUSTAINABLE PRACTICES and help these businesses reach more consumers. ##BottomLine FMCG ecosystem is transforming because CONSUMERS ARE TRANSFORMING. Quick commerce has given consumers CHOICE, SPEED, and INFORMATION. The era of taking consumers for granted is OVER. Embrace transparency, empower kirana stores, and support honest brands. THAT’S THE FUTURE OF FMCG #RatneshJain Revant Himatsingka (Food Pharmer)

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In life, pivotal decisions can significantly alter our growth trajectory. One such decision for me was starting Marico Limited and demerging from the family holding company, The Bombay Oil Industries. This journey was far from easy. It involved navigating deep emotional issues and took two years of deliberation to reach a consensus. However, the rewards have been immense, making my efforts worthwhile. #leadership #entrepreneurship #growth #success

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"What Jasprit Bumrah (24 Carat Gold) Taught Me: Success is Quiet, Focused, and Relentless" A Personal Reflection Jasprit Bumrah isn’t just a cricketing genius; he’s a masterclass in professionalism. Watching him dominate the game with his calm demeanor and unwavering focus has taught me lessons that extend far beyond the cricket field. Here’s what I’ve taken to heart: 1️⃣ Consistency Matters: Bumrah shows us that excellence isn’t about one-off brilliance but showing up and delivering every single time. In my career, I’ve learned that consistent effort builds trust and long-term success. 2️⃣ Discipline is Non-Negotiable: Whether it’s perfecting his yorkers or maintaining peak fitness, Bumrah’s discipline is inspiring. It reminds me to stay committed to the grind, even when the results take time. 3️⃣ Stay Calm, Stay Focused: No emotions, no hype—just business. Bumrah’s ability to stay level-headed under pressure is something I strive to emulate. It’s a powerful reminder that composure is key to navigating high-stakes moments. 4️⃣ Adaptability is Strength: From T20s to Tests, Bumrah adapts seamlessly. In my work, this means embracing change, learning new skills, and staying relevant. 5️⃣ Let Your Work Speak: Bumrah doesn’t seek the limelight; his performance does the talking. I’ve learned that humility and quiet confidence are far more impactful than noise. 6️⃣ Resilience Wins: Bumrah’s comeback after injuries is proof that setbacks are just stepping stones. This inspires me to face challenges head-on and bounce back stronger. His story reminds me that success isn’t about shortcuts; it’s about persistence, preparation, and staying true to your craft. Which of these qualities do you relate to the most? Let’s celebrate the values that define true greatness—on and off the field! #LearningFromLegends #ProfessionalGrowth #Consistency #Discipline #Inspiration #JaspritBumrah https://lnkd.in/dqVugxzr

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I have been studying the FMCG space in India for the past decade or so. Most large FMCG companies in India struggle to achieve double digits growth (both profit/sales vol) over a long*sustained period of time, mostly due to very high competition intensity & margin pressure. Nestlé is an exception. It has given tremendous growth in last 5 years both in terms of sales vol & profits, which is unlike any other FMCG company in India of that scale.   I was trying to understand what stands them apart from the rest and 𝐟𝐫𝐨𝐦 𝐚𝐧 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐬𝐭𝐚𝐧𝐝𝐩𝐨𝐢𝐧𝐭, 𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝐟𝐞𝐰 I could understand that sets them apart from the rest in the league: 🕐 𝑨𝒈𝒊𝒍𝒊𝒕𝒚 𝒂𝒏𝒅 𝑺𝒑𝒆𝒆𝒅: Nestlé has worked on simplifying its innovation processes, reducing the steps from six to three, which has made the process faster and more agile. This approach has shortened the time from concept generation to product launch, enabling quicker market entry. For example, some projects that used to take 33 months now take about 12 months, with some being completed in as little as six to nine months . 🕑 The company uses AI and data mining not only to analyze clinical studies but also to track consumer trends. This helps in creating AI-driven concept development and recipe formulation. 🕒 Nestlé emphasizes differentiation through intellectual property protection. The company has significantly increased its patent filings, seeing a 90% rise in patents for new technologies and innovative solutions. This reflects its commitment to safeguarding its innovation-driven advancements . 🕓 Innovation is fostered through both internal and external partnerships. Internally, initiatives like an "internal Shark Tank" encourage employees to propose ideas, while externally, Nestlé collaborates with startups and institutions, such as the Indian Institute of Millets Research, to drive product development . 🕔 𝑮𝒍𝒐𝒃𝒂𝒍 𝒂𝒏𝒅 𝑳𝒐𝒄𝒂𝒍 𝑺𝒚𝒏𝒆𝒓𝒈𝒚: Nestlé operates a three-tier R&D structure that supports global innovation while also catering to local market needs. This structure allows them to tap into global knowledge and adapt it to regional consumer preferences, ensuring that products resonate with local tastes and conditions . What do you think about these innovation strategies? How do you see other FMCG companies adapting to the changing landscape? Share your thoughts in the comments below and let’s discuss how innovation is shaping the future of the FMCG sector in India! #Innovation #FMCG #India

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🚀 India's Vision: Bharat FDA, Quick Commerce, and Responsible Capitalism Finance Minister Nirmala Sitharaman has spotlighted India’s growing global influence in pharmaceuticals, innovation, and sustainability during the India Ideas Conclave. Key takeaways include: 1️⃣ Bharat FDA: A call to establish a robust regulatory framework akin to the US FDA. With India setting standards in pharma, can this vision boost global trust and enhance health outcomes? 2️⃣ Quick Commerce: India's unique innovation in urban delivery solutions is reshaping retail. While it meets modern needs, FM highlights the importance of supporting traditional brick-and-mortar stores. How can both coexist sustainably? 3️⃣ Responsible Capitalism: India’s economic growth model, rooted in sustainability (LiFE), stands apart from aggressive and exploitative approaches seen elsewhere. Can this branding inspire global economic practices? 💬 Your thoughts matter! How can Bharat FDA redefine India’s position in global healthcare? Can quick commerce and traditional retail thrive together in the long term? Is India poised to lead the way in responsible capitalism? Let’s spark a conversation about these transformative ideas shaping India's future. Share your insights below! 👇 #BharatFDA #QuickCommerce #ResponsibleCapitalism #IndiaIdeasConclave #EconomicInnovation #SustainableGrowth #RetailTransformation #PharmaceuticalLeadership #IndianEconomy #LiFE #Sustainability #PolicyAndInnovation #GlobalLeadership #CAROHITUPADHYAYA

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Rakshabandhan Insights: Unlocking Full Gifting Potential As we celebrate the special bond between brothers and sisters, I'm excited to share key trends and insights from the sector: - #Premiumization: Consumers are opting for higher-value gifts, driving 25% growth in premium categories. - #Digitalinfluence: Online platforms are increasingly influencing offline purchases, with 70% of consumers researching online before buying gifts. - #Convenience: Easy-to-consume and easy-to-gift products like gift hampers and subscription boxes are gaining traction, with a 30% increase in sales. - #Personalization: Customized gifts are becoming increasingly popular, with 40% of consumers seeking personalized products. - #GiftingServices: Experiential gifting services like gift wrapping, personalized messages, and same-day delivery are growing in demand, with a 25% increase in bookings. - Electronics and appliances are popular gift categories, with 20% growth in sales. - Home decor and furnishings are also in demand, with 25% growth. - Online gifting platforms are gaining popularity, with 40% of consumers using them for convenient gifting. - Experience-based services like spa days, Holiday Trips and adventure activities are popular gift options, with 30% growth. I recently observed that strategically offering coupons and promoting emerging gifting categories can significantly boost sales - a testament to the innovative approaches of Quick Commerce and FMCG leadership. From a finance perspective, it's essential to: - #Optimize inventory management for festive season demand, which is expected to surge by 20%. - #Leverage data analytics for deeper consumer insights, with 60% of consumers expecting personalized experiences. - #Foster strategic partnerships with e-commerce platforms and influencers, who influence upto 80% of purchasing decisions. By embracing these trends and strategies, we can unlock new growth opportunities in the full consumer goods and services sector. Wishing you a joyous Rakshabandhan! #Rakshabandhan #FMCG #GiftingTrends #GiftingGoodsAndServices"

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PepsiCo Bottler Varun Beverages Poised For Robust Growth, Says JM Financial Initiating Coverage The brokerage cited the company's strong geographic expansion and robust supply chain as drivers of growth. JM Financial Services highlights Varun Beverages Ltd. as a formidable player in India's beverage sector, having expanded its share in PepsiCo's soft drinks volumes from less than 30% in 2011 to approximately 90% in 2024. The brokerage cited its strong geographic expansion and robust supply chain as drivers of growth. The brokerage initiated coverage on the company with a 'buy' rating and a target price of Rs 725, indicating a 11% potential upside. This valuation is based on a premium multiple of 55x the earnings per share value of Dec. 2026, reflecting Varun Beverage's growth prospects. While territory acquisitions may have plateaued, here is what makes JM Financial believe the company's growth prospects in India remain strong: Non-Carbonated Beverages and Energy Drinks: Leveraging PepsiCo's innovation pipeline, brands like Sting and Tropicana are gaining traction. Distribution Expansion: With only 4 million retail outlets and 1.1 million visi-coolers currently, the company is targeting 300,000-400,000 more outlets and 100,000 visi-coolers annually. Manufacturing Optimisation: Enhanced backward integration and low-sugar formulations ensure sustainable margins while meeting market demands. With recent territory expansions in South Africa and Tanzania, alongside capacity upgrades in Congo, JM Financial considers Africa a key growth driver for the beverage company. Additionally, the foods business, with three manufacturing plants under development in Zimbabwe, Zambia, and Morocco, is expected to generate $100 million in revenues, tapping into an $800 million total addressable market. This segment offers optionality for further territory rights, said the brokerage, adding another layer of long-term potential. The report anticipates consolidated sales growth at a CAGR of 18.7% until fiscal 2026, driven by 16.6% volume growth. While margins may stabilise at current healthy levels, interest cost savings from debt repayment are expected to boost earnings CAGR to 29%.

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Embracing Modern Trade: Lessons and Opportunities for FMCG Companies 🚀 Modern Trade (MT) is a massive opportunity for FMCG companies, contributing around $15 billion annually in India, accounting for 15-20% of the total FMCG market. This figure is expected to double to $30 billion over the next 5-7 years. But, are companies evolving fast enough to harness this growth? 👥 Flashback to 15-20 years ago: I remember working with industry leaders like Procter & Gamble, Marico Limited, L'Oréal, and @HUL as they quickly adapted to the emerging MT landscape. Back then, we advised many of these companies on creating dedicated MT organizations, processes, and systems. It's gratifying to see their meticulous execution in stores today, with top-notch merchandising and promotions, clean displays following planograms, and well-trained promoters. Yet, not all companies have fully adapted. Many struggle with identifying winning products, pricing, and packaging. Even more concerning, a large chunk of MT growth is driven by an increase in the number of stores rather than same-store growth. With the current wave of store closures and transitions (e.g., Big Bazaar to Smart Bazaar), the underlying challenges are becoming more evident. 🛠️ Consider These Challenges: Lack of Insights: Companies often don’t have clear visibility on what’s working. Is a promotion effective? Which visibility campaign delivered results? Data baselining is tough but essential. Weak Data Skills: Unlike digitally evolved companies, many FMCG organizations struggle with basic data analytics, relying on outdated tools like Excel. Promotion Strategy: Relying on last year’s promotion plans without analyzing historical performance hinders innovation and effectiveness. Broken Processes: Permanent Journey Planning (PJP) is often delegated to junior sales officers, leading to inefficient store visits and poor resource allocation. Underutilized Resources: Despite increasing the number of in-store promoters and merchandisers, companies often lack the mechanisms to ensure their efficient use. 🌟 What Needs to be Done? Develop a Comprehensive Strategy: Craft a robust MT strategy focusing on consumer needs, competitive insights, and promotion effectiveness Enhance Employee Capabilities: Invest in training key account managers & sales teams, focusing on data interpretation & negotiation Leverage Data Analytics: Build MT analytics function Rigor in Execution: Strengthen in-store promotions and trade marketing execution through better resource management and real-time feedback loops. 🔍 Stay Tuned! In upcoming posts, I’ll dive into critical areas such as Customer Trade Marketing, In-Store Promoter Effectiveness, Data-Driven Decision Making in MT. Collaborate & contribute. 🚀 #FMCG #ModernTrade #Retail #CustomerMarketing Arup Ray Aniruddha Talapatra Reliance Retail Bajaj Consumer Care Marico Limited UnileverDmart ( Avenue Supermart Limited.) Godrej Consumer Products Limited Meenakkshi Dange

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@𝑆𝑢𝑛𝑑𝑎𝑦𝑀𝑢𝑠𝑖𝑛𝑔𝑠: 𝑀𝑎𝑦 𝑡ℎ𝑖𝑠 𝑤𝑖𝑠ℎ 𝑏𝑒 𝑔𝑟𝑎𝑛𝑡𝑒𝑑…. Lᴇᴀᴅᴇʀsʜɪᴘ Gᴇᴍs ᴀɴᴅ Fᴇᴀʀʟᴇss Pᴀᴛʜs: 𝐼𝑛𝑠𝑖𝑔ℎ𝑡𝑠 𝑓𝑟𝑜𝑚 Ms. Kiran Bedi As I sit here with my cup of morning coffee, reflecting on the enlightening session by Ms. Kiran Bedi, my first thoughts hover around her 𝘄𝗶𝘀𝗱𝗼𝗺, 𝗽𝗮𝘀𝘀𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 that has left an indelible mark on my heart.  Her insights into 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱, 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘤𝘦, 𝘢𝘯𝘥 𝘴𝘰𝘤𝘪𝘢𝘭 𝘤𝘩𝘢𝘯𝘨𝘦 resonate so deeply. So, how I imbibe these learnings, its through 𝐆𝐋𝐀𝐍𝐂𝐄 𝐆: Ground Reality Matters (reach there, innovate, solution lies closer to the consumer) 𝐋: Listen (keep talking to your juniors; listen to their ideas) 𝐀: Act fearlessly (don’t fear unchartered areas, travel new roads, leave comfort zone) 𝐍: Nurture Tomorrow’s Leaders (groom children, Leaders of tomorrow) 𝐂: Create Happy Families, (spend quality time; build happy families) 𝐄: Empower (bring leaders together, think together, work together) Thank you, Kiran Bedi ma'am for igniting our spirits and empowering us to make a difference. Thank you Radhika Balakrishnan, CXO Coach #CXOSummit2024 #CXOCommunity #MySundayMusings As I sit here, unwinding and absorbing Ms. Kiran Bedi's insights, I hold this silent wish: that someday, our paths may cross, and I stand before her, not as mere spectator, but as fellow warrior in the battle for a better world. 😊 #FearlessLeadership #LifeLessons #Gratitude #GrowthMindset #Aspirations #LeadToImpact

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Working Capital needs lots of effort to make it Working. Srinivasan V Swamy Working Capital is the lifeblood of any business. Nurturing it is akin to tending a garden - every effort sows seeds for growth and fruition. The velocity of Working Capital varies across businesses and their unique cycles, requiring constant attention to weed out blockages and leakages. #WorkingCapitalManagement #BusinessGrowth #FinancialHealth

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✨ The biggest scam of the last few decades has been the systematic mis-selling of insurance to those who either absolutely don’t need it or are sold products that are unsuitable for their needs. This has often been justified under the guise of tax-saving benefits and safe investments. Remember the LIC ads that claimed “zindagi ke saath bhi, zindagi ke baad bhi”? This narrative made sense in an era when regulatory safeguards were absent, and a socialist economy emphasized nationalization—including of insurance companies. However, even then, the state-run LIC played a significant role in this mis-selling as agents targeted gullible investors. 📈 To give an example, selling life insurance products to housewives, retired people, or individuals without taxable income in the name of tax savings was common. 📊 Historically, the returns on endowment policies have been below the inflation rate (before accounting for tax benefits under the E-E-E regime). Back then, LIC was the sole provider of life insurance, and there were limited alternatives. Post-liberalization, the entry of private players and the establishment of the Insurance Regulatory and Development Authority of India (IRDAI) in 1999 introduced standardization and improved the way insurance companies operated. 🌟 📊 The mutual fund industry emerged as a viable alternative for small investors, offering better choices. However, the insurance industry didn’t lag behind in crafting another dubious product—ULIPs (Unit Linked Insurance Plans). ULIPs combined life coverage with investment, resulting in sub-par returns when compared to the returns from separately purchased pure life insurance and investments. 🚀 📊 Today, regulators like IRDAI and SEBI are working to prevent mis-selling and enforce mandatory disclosure of policy details and suitability. Public awareness, particularly among the younger generation, has also increased significantly thanks to the internet and easy access to product comparisons. The new tax regime has further reduced the attractiveness of endowment policies and ULIPs, levelling the playing field between long-standing state corporations like LIC and asset management companies (AMCs) that operate with a market-driven approach. 🌐 📊 In the past, LIC’s access to low-cost capital from policyholders allowed it to invest heavily in equities and bonds. However, the financial performance of key insurance players today highlights how such access to cheap capital led to inefficiencies in these state-run entities. LIC today has AUM of INR 55 Lakhs Crores and 74% market share. With evolving regulations and informed investors, the future of the insurance and investment landscape looks to be more transparent and equitable. 🌟 some basics of insurance products and what do risk they actually cover. #insurance#insurancebasics#financialplanning#investmentadvisory#insuranceplanning

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Mango Madness: A Refreshing Duo #BIGOBASKET BEST 1 TOP 1 NEAR YOU #SALESACHIN Summer is here, and what better way to beat the heat than with a refreshing and delicious treat? Today, we're spotlighting two of Pune's most beloved products: Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. These market bestsellers are not only affordable but also offer a unique combination of flavors and health benefits. Mother Dairy Classic Dahi: A Creamy Delight At just ₹10 for 80 grams, Mother Dairy Classic Dahi is a budget-friendly option that doesn't compromise on taste or quality. This creamy and tangy curd is a staple in Indian households, and for good reason. It is packed with essential nutrients like calcium, protein, and probiotics, making it a healthy addition to your diet. Frooti Mango Juicy Drink: A Tropical Escape Frooti, with its iconic mango flavor, is a refreshing and thirst-quenching drink that has captured the hearts of millions. Priced at only ₹5 for 65 ml, it's an affordable indulgence that's perfect for hot summer days. A Perfect Pair: Mango Yoghurt Combining the creamy goodness of Mother Dairy Classic Dahi with the sweet, tropical flavor of Frooti Mango Juicy Drink, you can create a delicious and healthy mango yoghurt. This refreshing dessert is easy to make and can be enjoyed by people of all ages. Recipe Ingredients * 1 cup Mother Dairy Classic Dahi * 1/4 cup Frooti Mango Juicy Drink * Honey (to taste) * Almonds or chopped mangoes (for garnish) Instructions In a bowl, combine the Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. Stir until well combined. Add honey to taste. Garnish with almonds or chopped mangoes. Serve chilled. Mango Lassi: Another Refreshing Option If you're looking for a more traditional Indian drink, a mango lassi is a great option. This creamy and frothy beverage is made with yogurt, milk, mango pulp, and spices. You can use Mother Dairy Classic Dahi as the base for your mango lassi. #PUNEPANDA #AajKuchToofanifoodi #MotherDairyDahi #FrootiMango #MangoYoghurt #MangoLassi #HealthyLiving #SummerTreats Share your own mango yoghurt or mango lassi recipes in the comments section below. Let's create a community of food lovers and share our culinary creations together! What about #AMULPREMIUMDAHI GOLD CURD New product New higher MRP Check out try BIGOBASKET UNIVERSITY SALES SALESACHIN

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Mango Madness: A Refreshing Duo #BIGOBASKET BEST 1 TOP 1 NEAR YOU #SALESACHIN Summer is here, and what better way to beat the heat than with a refreshing and delicious treat? Today, we're spotlighting two of Pune's most beloved products: Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. These market bestsellers are not only affordable but also offer a unique combination of flavors and health benefits. Mother Dairy Classic Dahi: A Creamy Delight At just ₹10 for 80 grams, Mother Dairy Classic Dahi is a budget-friendly option that doesn't compromise on taste or quality. This creamy and tangy curd is a staple in Indian households, and for good reason. It is packed with essential nutrients like calcium, protein, and probiotics, making it a healthy addition to your diet. Frooti Mango Juicy Drink: A Tropical Escape Frooti, with its iconic mango flavor, is a refreshing and thirst-quenching drink that has captured the hearts of millions. Priced at only ₹5 for 65 ml, it's an affordable indulgence that's perfect for hot summer days. A Perfect Pair: Mango Yoghurt Combining the creamy goodness of Mother Dairy Classic Dahi with the sweet, tropical flavor of Frooti Mango Juicy Drink, you can create a delicious and healthy mango yoghurt. This refreshing dessert is easy to make and can be enjoyed by people of all ages. Recipe Ingredients * 1 cup Mother Dairy Classic Dahi * 1/4 cup Frooti Mango Juicy Drink * Honey (to taste) * Almonds or chopped mangoes (for garnish) Instructions In a bowl, combine the Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. Stir until well combined. Add honey to taste. Garnish with almonds or chopped mangoes. Serve chilled. Mango Lassi: Another Refreshing Option If you're looking for a more traditional Indian drink, a mango lassi is a great option. This creamy and frothy beverage is made with yogurt, milk, mango pulp, and spices. You can use Mother Dairy Classic Dahi as the base for your mango lassi. #PUNEPANDA #AajKuchToofanifoodi #MotherDairyDahi #FrootiMango #MangoYoghurt #MangoLassi #HealthyLiving #SummerTreats Share your own mango yoghurt or mango lassi recipes in the comments section below. Let's create a community of food lovers and share our culinary creations together! What about #AMULPREMIUMDAHI GOLD CURD New product New higher MRP Check out try BIGOBASKET UNIVERSITY SALES SALESACHIN

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In the last few weeks, exchanged views across couple of CFO conferences around - 1. Need to push for digital transformation and CFO's role around it 2. Relevance of repeats in D2C brand. 3. Need to build in sustainable practices https://lnkd.in/dt8Uf9ms Thank you Financial Express (India) and Masters India for wonderful sessions. It was genuinely gratifying to pick up relevant topics for discussion amongst the fraternity. #CFOconnectconclave2024 #FECFOconnect #D2CGrowth #Inventorymanagement #ITinvestments #ESG #Sustainability #HRculture #D2CBrand

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"The south appears to be at the vanguard of a broader demand recovery in post-Covid India, with the five states that lead in several socio-economic metrics registering healthier sales of both discretionary and fast-moving consumer goods (FMCG) in comparison with the rest of the country. Global consumer research firm Kantar’s latest report showed consumers in the south spent the highest on FMCG products, with an additional ₹2,261 spent per person on an average in 2023, compared with 2022. It also said the total number of shopping trips nearly doubled in 2023 from the previous year, with an exponential 185% growth in FMCG pack purchases. The data is for Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana. “This uptake in purchase signifies increased purchasing power and consumer confidence in the region, driving demand across various FMCG categories,” the report said. Companies said demand has improved for the entire country too, since January-March. The Retailers’ Association of India (RAI) reported growth rates in the west and north matching that of the peninsula only in April, with the south being India’s best-performing region in the past 12-15 months. RAI tracks retail-level sales growth across categories every month. In April, retailers in the south expanded sales 5% year-onyear against a 4% pan-India growth rate. In December, there was 7% growth in the south compared with 4% pan-India, RAI data showed. RAI chief executive Kumar Rajagopalan said the peninsular region is reporting better growth even for discretionary categories due to a far higher younger population and high disposable incomes. For FMCG, the growth is expected to be better as supermarket penetration is twice the rate of the rest of the country and this ensures higher shelf space for all categories of new products, he said. Chief executives said the southern recovery has been faster due to far greater concentration of new-age sectors such as startups and tech companies, which employ a young workforce that can easily afford higher discretionary expenditure. Manufacturing investment too has been robust, while remittances from overseas have bounced back after the pandemic in states such as Kerala. Marico chief executive Saugata Gupta told ET the south might be expanding faster due to more urban centres. The FMCG industry’s growth rate has been led by urban markets for five quarters till last calen dar year, while rural growth became higher only in January March. “This fiscal, the north will pick up in tandem with the rural sales recovery that has started. Growth rate in the east is low, while the west has become saturated,” he said." Full report: https://lnkd.in/g-q4rsW3

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Understanding rotation in the FMCG sector is crucial! Fast-moving products ensure quick ROI but often come with thin margins, while high-margin items need patience and strong inventory management. Finding the right balance is key. #FMCG #BusinessStrategy #Retail #synergyleap

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#Distribution It is always a matter of envy to look at brands that command some great numbers of distribution (direct and indirect put together) - like Coca Cola, Gold Flake, Tide, Colgate, Lux, Lifebuoy, Godrej No.1, Santoor, etc. What is always lost in the glitz and glamour is the hard work those teams had to put together to get to the pinnacle of distribution glories. New brands aspire to get there, however the retailers aren't easy fish to flip over. They, limited in size & space, always push back new brands, by playing a standard story: let the enquiry (demand) come, then I will stock. That is where the simple differentiation between PULL and PUSH brands comes into play. As long as you are the former, the retailer won't antagonize you. If you are the latter, even tonnes of lollipops won't suffice for the retailer to budge for you. Market legend talks with awe about how Bingo bulldozed its way through with its ITC Cigarettes' distribution power. But ask around if it came in cheap for them. The retailer's shelf is the most prized commodity today in India. Pay for it, you may get it. Build your brand, you will get it. #1minuteRead

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Promoting Entrepreneurship/ecosystem within India vs giving free market access to other growth hunger nations is an delicate act of balancing the growth…something should also be covered in roadmap and execution trajectory for achieving our milestone of 10 trillion dollar economy.. #DPIIT #ministryofcommerce

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