Julie Novack

Home Service Heroes: Personalized Postcards Grab More Attention Tired of generic postcards that get tossed? VDP (variable data printing) personalizes your postcards putting homeowners' names right in the printed design. Imagine the impact: A homeowner sees their name printed in your postcard design advertising pre-season A/C Tune-Ups. The message also mentions their neighborhood and offers a special discount. Suddenly, they're picturing a more efficient system and a trouble-free summer cooling season. Stop blending in, start standing out! VDP personalizes postcards, turning them into client magnets for your local home service business. Contact me for more information.

2

This lineup! 🤩 Just as excited to be in the audience as on stage for #MAICON24. Hope to see you there: http://www.maicon.ai/ Marketing AI Institute Creativity Squared #CreativitySquared #Helen2ODD #AI #digitaltwin #digitaltwins #responsibleai #ethicalai #genai #generativeai #virtualhumaneconomy #digitallikeness #customavatars #hyperrealisticavatars

5

As one who interacts with CMOs all the time I can tell you this topic is at or near the top of their collective priority list. And while I am skeptical of those who espouse best practices when it comes to generative AI - only because it is so nascent - I felt compelled to share this particular piece from my fellow CMSWire scribe, Tiffany Holland Why? Glad you asked. I felt compelled for the simple fact I agree with everything Tiffany opined on, which she breaks down into four truths, which are below along with my brief commentary. Do yourself a favor and read her piece. ➡️ Truth #1: Inaction With Generative AI in Marketing Is the Greatest Risk Yes, yes and YES. If I could climb the highest mountain I would and bellow this to the masses below. This ain't the time to "sit this one out" whilst the rest of the world, AKA your competition is taking full advantage. ➡️ Truth #2: Generative AI Offers More Value Than Just Operational Efficiency Tiffany deftly writes of the "narrow view" many CMOs and marketers have of Gen AI, which "offers only short-term benefits and overlooks the true power of machine learning." Dating myself big time here but this reminded me of the late 70's campaign professing that orange juice is not just for breakfast anymore. https://lnkd.in/e95uWbex ➡️ Truth #3: Generative AI Solutions Fails in the Traditional Marketing Model "Generative AI won’t deliver its full potential if organizations try to plug it into outdated operating models." Full Stop! Read and re-read that over and over and over and then, for the love of all things Holy, do NOT blame Gen AI if you do not adhere to this sage advice. ➡️ Truth #4: Ethical Governance of Generative AI in Marketing Is Critical I love that Tiffany saved this one for last because it is THE most important truth, by far. Gen AI and AI in general, is very much akin to the wild west right now; no rules of governance other than those self-imposed. Brands MUST self-govern the way they use Gen AI if for no other reason, it is the ethical thing to do. Please share your thoughts on all of this. I love a good conversation and yes, a debate if need be. Jeanniey John Aakansha Srota Manny Shelly Lou Jeff Raja Ted Lee David Alma Dom Rhonda #ai #GenAI #cmo

18

3 Comments

One of the most common questions I am asked by CMOs is "...how do we integrate adtech and martech so that we can present an AI experience using targeting data from both platforms?" Below is The AICX Institute's methodology for driving a fully integrated AICX, the AI-powered Customer Experience. The convergence layer key integration points are: 1) the CDP 2) the Data Warehouse and surrounding ecosystem (pre-CDP data flows) 3) the AI Predictive Environment (data science) 4) Ad Revenue Management (ARM) 5) BI Platform. Data integration is the key to providing the nextgen AI experience for your brand. Stay ahead of the AI personalization wars, join The AICX Institute, it's free: https://lnkd.in/g86MhJyY aicxinstitute.com #ai #martech #adtech #personalization #AICX #data #cdp

2

🚀 The Future of Personalization is Here! Ready to explore what AI-driven personalization can do for your brand? Let’s chat! 📈 #DigitalMarketing #AI #CMOTrends #CustomerExperience #MarketingInnovation

13

Came across this post by CMO Steve Hardy that addresses spray-and-pray vs. sales/marketing aligned pipeline discipline. There needs to be more of this thinking. It is the path to sanity and to sustainable value creation in GTM. A good read.

8

1 Comment

Unlock Your Business Potential with a Fractional CMO: Big Results Start with a Bold Marketing Strategy https://wix.to/lEL2ZZH

1

The Retail Revolution: 3 Ways AI is Reshaping Customer Engagement. 1) Personalization 2) Targeting 3) Gen AI aicxinstitute.com #retailmarketing #martech #AI #customerengagement #CX #AICXinstitute #personalization #GenAI https://lnkd.in/gMqrVgzv

3

So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

Adtech M&A is certainly heating up. Last week Digiday reported that Teads is exploring various sale options. This kind of news piques our Quo Vadis curiosity. So we did our best to puzzle together a fundamental valuation model. As imperfect as it may be, our model tells us that $2.2 billion is close to the magic number. Get the details and see how we get there: https://lnkd.in/ee6wEyXM Subscribe to Quo Vadis to follow this very interesting adtech valuation story! #adtech #programmatic #radicaltransparency

129

18 Comments

I think "local at scale" #marketing is the future of brand marketing. Where-to-buy-nearby coupled with real-time #local inventory and #clickandcollect will surely delight online shoppers.

29

2 Comments

I've penned a little something for the marketing tech wizards over at MarTech. The subject? ABM Platforms! Is it all “huzzah!” or just a mighty “blah”? I embark on a hearty investigation of how these technologies cracked open the very vaults of digital media for the #B2B marketing crowd. Laying out the trifecta of roles #ABM platforms tackle: Predictive Analytics, Account-Based Programmatic, and Account-Based Measurement. And then, hold onto your hats, because I dive—like a Sinclairian sleuth—into the murky hidden costs: inter-departmental wrangling, annual fees that curl the toes, and the complexity of operating these self-service platforms. In a thrilling final act, I propose some exciting alternative approaches. Prepare for thrills, spills, and don’t worry, they all live happily ever after. Dive in below!

33

10 Comments

Generative AI and conversational AI employ very different techniques, have differentiated use cases, and pose unique challenges. 🧠 Start with a foundational understanding of two of the most popular types of #AI for businesses, and see which one (if not both) is right for your business. Read more in Verse.ai's latest blog: https://lnkd.in/gYFpd_ZT #generativeAI #conversationalAI

8

5 Common Myths About Fractional CMOs https://lnkd.in/gZ3a-yC3 #fractionalcmo #saas #b2bsass #startups

5

Almost three-quarters of marketers (73%) expect to face more competition this year, according to SurveyMonkey’s new “Marketing Trends For A New Era” study. That number is up from 53% last year, and with the numbers also up for increased team-performance expectations and job-security concerns, the study says there is a clear focus for marketers looking ahead. “If 2024 is a year of change,” the study says, “then that change is going to be driven by data.” 92% of marketers said they rely on data to make decisions, up 11% from last year, and more than half (55%) said they’re “prioritizing more personalized marketing experiences this year.” “Instead of relying on third-party cookies to uncover customer preferences, marketers will need to collect first-party data about visitors and customers, and engage in more purposeful and customized conversations,” the study says. Another top goal for companies this year was further adoption of AI. 69% said they were excited about AI’s impact on their job (with 17% both excited and worried). Their top AI uses were optimizing content (51%), creating content (50%), brainstorming content (45%), automating tasks (43%), analyzing data (41%), and researching (40%). “Marketers who are concerned about job security are less likely to say they would use AI to generate content” the study noted. “Six out of 10 (59%) of marketers who are not concerned about job security said they would use AI to create content, vs. only 47% of marketers who are concerned about job security.” #ai #aimarketing #marketingdata #datadrivenmarketing #firstpartydata #publishing #publishingindustry #digitalpublishing #mediapublishing #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: SurveyMonkey)

9

1 Comment

Many Chief Marketing Officers (CMOs) and marketing leaders are concerned about falling behind in the rapidly evolving landscape of AI and its integration into marketing strategies. I wrote this article to provide guidance and help these marketing leaders and CMOs stay ahead of AI trends. https://lnkd.in/gJJS37qe #MarketingLeadership #CMO #ChiefMarketingOfficer #AIinMarketing #DigitalTransformation #MarketingStrategy #AIMarketing #FutureOfMarketing #TechTrends #MarketingInno

4

Just read in the EMARKETER article: "The role of the CMO has completely shifted to be equally focused on tech, data, analytics, creative, and culture." I can fully relate to Raja Rajamannar, CMO at Mastercard, in this approach. 1️⃣ Tech Today’s CMOs must navigate a complex landscape of technology. My team, for instance, uses around 30 tools in our stack, each serving different purposes. Mastering these tools is essential to optimizing processes and driving results. It's no longer enough to be a good marketer. You need to leverage tech for efficiency and scalability. 2️⃣ Data Every marketing initiative begins with gathering data. Whether it's users' characteristics, customer behavior or market trends, data is the raw material that fuels everything else. 3️⃣ Analytics Raw data, however, means little without analytics. Understanding what you want from the data, creating correct and easy-to-use dashboards, incl. with predictive analytics, provides that 360-degree view of what’s happening. It takes time to learn tools like Power BI or Amplitude, but once mastered, you can make data-driven decisions just by glancing at a graph. Many innovative things were born and passed to the product dep thanks to analytics. 4️⃣ Creative Creativity isn’t about "let's do smth cool/expensive/AI/whatever just because we want it." It’s the key to boosting engagement, making your brand known and stand out in a crowded market and, as a result, increasing sales. This blend of analytics and creativity is what drew me to the CMO role — it’s a perfect balance of strategy and imagination, which I absolutely love. 5️⃣ Culture Culture is often overlooked by marketing heads, though it’s the foundation. While building culture is sometimes attributed to HR, I firmly believe it should be a joint effort between HR, Marketing, and, most importantly, top management. After all, marketing is about shaping or re-shaping perceptions, both internally and externally. #CMO #marketing #marketingchallenges #CMOrole #CMOinsights #strategy #CMOlife

59

4 Comments