Kevin Sghia

FIVE REASONS ITS TIME TO INVEST IN MARKET RESEARCH: Are you missing critical insights about your audience? 🤔 Learn how to spot the signs your business needs market research—and why acting now can set you apart. https://hubs.la/Q02ZqMtv0 #ConsumerInsights #MarketResearch

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Thanks MarTech Series for the chance to share a few tips on search optimisation and marketing, along with what we have been up to at Yoast recently! #SEO #digitalmarketing Newfold Digital #search

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On The ADOTAT Show, Chris Daglow of Neyo delves into the evolving landscape of marketing technology, emphasizing the need for robust data strategies and preparing for future shifts driven by increasing data privacy and the diminishing effectiveness of traditional MarTech tools. FULL INTERVIEW HERE: https://lnkd.in/g7VJH_Pe A hearty shout-out to our top-tier sponsors, Troutman Amin LLP and Origin, for keeping the lights on and the wheels turning around here! Troutman Amin LLP—led by the unstoppable duo of Eric J. Troutman, aka "The Czar," and Puja J. Amin, aka “The Architect of All Legal Things”—is like the legal version of a ninja squad, minus the throwing stars (we think). They're the heavyweight champs in the legal ring, ready to jump into the fray when your compliance or litigation woes need a serious smackdown. Whether it’s TCPA, privacy nightmares, or those pesky AI-related compliance tangos, these folks have your back with the kind of finesse that makes other lawyers weep with envy. When the stakes are high, Troutman Amin doesn't just play to win; they play to dominate. Now, let’s talk Origin, the mad geniuses over at originmedia.tv, who are basically reinventing the wheel of TV advertising. Think of them as the wizards behind the curtain, using "Slingshot" tech to zap passive TV viewers from their stupor and transform them into actively engaged participants, like it's some sort of hypnotic magic trick. Their tools are so fast and effective that your campaigns will feel like they’re shot out of a cannon, leaving the competition in the dust with zero code, zero delays, and zero excuses. Fred Godfrey  📺 Stephen Strong So, cheers to Troutman Amin and Origin for their relentless support and for reminding us that with the right allies, there’s no mountain too high or legal challenge too complex.

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From my early conversations it seems measurement remains in the top 3 priorities for 2024. CMOs are investing nearly one-third of their budget in the pursuit of operational excellence but struggle to tie marketing performance to business goals. See how objectives and key results (OKRs) can help make the link. Gartner for Marketing & Communications | #GartnerMKTG #Marketing #CMO

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Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

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According to Lotame's The State of Data Collaboration: A Global Perspective report, 98% of marketers are struggling to fully harness their data. So, what's the path forward? Data collaboration platforms could be the solution that can help marketers integrate data, break down silos, and unlock new use cases. #Martech #DataCollaboration #FutureOfMarketing

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To stay competitive in 2025, businesses must embrace key shifts in go-to-market strategies. AI and automation 🤖 will streamline marketing operations, enabling smarter, data-driven decisions. Personalization will reach new levels, allowing brands to deliver tailored customer experiences that resonate deeply on an individual level. Seamless omnichannel integration will ensure a cohesive journey across all platforms, enhancing engagement and consistency. Focusing on customer experience will be vital for brands aiming to stand out, as customers increasingly expect exceptional interactions. Ethical data practices 🔒 will play a central role in building trust, with transparency becoming essential for both compliance and customer loyalty. Together, these trends will shape a more dynamic, customer-centered approach to market strategies. Read the full article here: https://lnkd.in/g93cykCK Looking to elevate your brand’s marketing strategy? Call LMA at (858) 537-9600 ext. 109 to get started today! #GTMStrategy #MarketingInnovation #BusinessGrowth #DigitalTransformation #CustomerExperience

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DPAA Study Outlines Trends and Growth Opportunities for U.S. Digital Out-of-Home Market, with 96% of Marketers and Agencies Planning to Increase or Maintain Spending in the Next 12 Months

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Read about how the 2nd wave of modular CDP implementations better align with an organization’s specific needs without the burden and overhead of unnecessary features and associated costs. https://lnkd.in/eMW9kssw

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⚖️📏You’ve Measured Success – Now What? 📈 Once you’ve measured your marketing campaign’s performance, what’s the next step in your strategy? Our latest blog dives into what comes after campaign measurement and insights on how to: 🔎Analyze key performance data 🎯Refine your messaging and audience targeting 🛠️Improve your media mix for better results next time If you're looking to take your marketing strategy to the next level, this post is for you! 🚀 Check it out now ⬇️ #MarketingStrategy #CampaignSuccess #MediaPlanning #Optimization #GoldViewConsulting #MarketingConsultant

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📺 TV advertising has evolved dramatically, shifting from age-and-gender targeting to advanced audience-based buying. Alison Levin, NBCUniversal’s president of advertising and partnerships, discusses this transformation on the latest AdExchanger Talks episode. Discover how advanced targeting improves ad relevance over traditional demo-based methods. Tune in to hear more!🎧

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This is #marketresearch that rocks! Cornerstone Research surveys radio listeners and asks their opinions about songs or even hooks. Then, this market research firm enables the radio industry to sort, filter, and categorize survey results so they can find trends. Read the case study today: https://lnkd.in/gYzEHgcG

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This is #marketresearch that rocks! Cornerstone Research surveys radio listeners and asks their opinions about songs or even hooks. Then, this market research firm enables the radio industry to sort, filter, and categorize survey results so they can find trends. Read the case study today: https://lnkd.in/gYzEHgcG

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Are you making Martech decisions? If so, don’t miss out on Cella's latest ebook, "Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse." Packed with actionable insights, this guide will help you sidestep common pitfalls and ensure your Martech investments deliver real value. https://bit.ly/4dNKQrh #Martech #Ebook #Cella #RandstadDigital

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