Matthew Stafford

This is how you optimize your LinkedIn ™ profile in 5 easy steps for lead generation. Step 1: Define a clear goal. What do you want visitors to your profile to do? What is your preferred way for them to get in contact with you? I offer a free 20-minute advice call as a first contact point. Communicate this goal across your full profile and focus only on it. Step 2: Write for your ideal customer When your ideal customer visits your profile they should feel like you understand their challenges, pains, and desires. And you are the expert to help them. Step 3: Create a visual profile Use featured media and rich media to educate your ideal customer about your experience. Include different types of media such as video, podcasts, and blogs. People have different preferences in how they prefer to consume content. Step 4: Add social proof and become relatable Recommendations are a great way to have others speak about how great you are. They also help to become relatable, when you've worked with professionals similar to your ideal customer, they can recognize themselves. They will be more likely to do business with you because you've done it before with similar professionals. Step 5: Keep it authentic Use AI for inspiration, visit other profiles for inspiration but create your own profile. Your profile is the first impression you make with your ideal customer. Make sure they get to know you, and they trust you. Trust can't be built based on AI text or copied past text. All done? Don't sit back and relax, now it's time to attract people to your profile! 🙋‍♀️

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Money magnet secrets 8-figure DTC brands are using That 7-figure & 6-figure are not (properly) You’ve might heard about them But you're not using ‘em (all): 1) Systems & automations ↪ a must for scaling profitably 2) After-purchase activities ↪ for maximizing customer's LTV 3) Lead-gen & communities ↪ your hidden treasure to use daily 4) Slick copywriting & branding ↪ without it, your sales are pure luck 5) Awesome store UX ↪ through speed, clarity, and functionality 6) Great offer ↪ value-based, not margin-eating discounts 7) Excellent media buying ↪ knowing your matrics for profitable scaling 8) Automated email+sms marketing ↪ smart flows will bring that dream profitability 9) Stellar customer service ↪ your "golden ticket" for a long-term-business If you have all 9 running successfully. You're in the DTC top 3%. Congrats! If not? My DM is open for a chat.

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Which way should you go? ADS or ORGANIC CONTENT? If you had to choose between one or the other.. 5 years ago ads would have been a no brainer. Today is different. People are getting tired of traditional advertising. Both are powerful tools. But if you only had the budget for one, I would recommend investing in content > ads. Content that helps build your brand pays in dividends. Whereas those costs per clicks are ever fleeting. Once your ad budget is gone. THAT'S IT. You're back to square 1 to get more customers / leads. With content you can start to build your brand and your funnel that acts as a foundation and a long term asset. That money you spend is not fleeting and it will lower your ad costs in the future! #Ads #Content #VideoMarketing

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How I win more business in the DM's. (Without pitch slapping a single prospect) The "Rule of Communication" is made up of: → Words: 7% → Voice: 38% → Body language: 55% Text based DM's: → Include words → Lack voice/tonality → Lack body language ⤷ You leverage 7% of the "Rule of Communication" Voice note DM's include: → Include words → Include voice → Lack body language ⤷ You leverage 45% of the "Rule of Communication" Video DM's include: → Include words → Include voice → Include body language ⤷ You leverage 100% of the "Rule of Communication" So, you can choose to: → Send text based DMs → Send voice note DM's → Send video DM's But if you really want to: → Stand out → Build rapport → Increase familiarity → Nurture relationships → Convey your enthusiasm → Build know, like and trust faster → Share body language and facial expression → Leverage 100% of the "Rule of Communication" Video DM's are a gamechanger. And the best part... Typical responses to video messages: → Wow, I had no idea you could send video DM's → You're the first person to ever send me a Video DM → Appreciate you taking the effort to personalise this DM Does this take a little bit longer? Sure! Is it worth that extra time and effort? Absolutely! P.S. Want to WIN on LinkedIn just $9/month? Join 150+ solopreneurs in the BrandIn Community (Via my featured section)

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"If your DTC business doesn’t work with Facebook ads, it likely won’t work at all." This was the start of a tweet from Sam Ross that floored me, why? Because I 10,000% agree with it. To borrow Sam's words, Facebook is the most proven TC growth channel: ➝ "I see lots of DTC owners and operators say you need to test a ton of different channels (Pinterest, Snapchat, referrals, etc) to see what works. I couldn’t disagree more." His reasoning: Facebook is a litmus test for your brand, and "diversification" is a cover-up for "distraction." Here's my take: Facebook is the proven place you can pour in as much creative as you want without burning your budget away on testing — we use cost controls and push as much "diversification" as we can through creatives. Dollar for dollar, it's the best investment of your resources because you're not going to waste them (with the right setup). Thoughts on diversification vs. locking in on Facebook/Meta?

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📸 Monday Boost: Look better than your top competitors in 5 minutes Are your competitors’ Google profiles looking better than yours? Check now. Search your top keywords: "med spa near me" "mechanic in miami" "san diego roofer" Look at the top result and the photos. If they have more and better photos, your prospects will choose them. You have the power to attract more customers right from your smartphone. For 5 minutes a day, let’s focus on enhancing your Google Business Profile with vibrant photos. Here's how simple it can be: Monday: Capture Your Team People connect with people. Snap some candid shots of your team in action. Show off the faces behind your service! Tuesday: Showcase Your Space Take photos both inside and outside your location. Let customers see where they’ll be and the environment they’ll enjoy. Wednesday: Highlight Your Services Photograph your main services or products. Whether it’s a dish from your menu, a specialty product, or a peek at your service process, make it look inviting. Thursday: Before & After If applicable, show the magic of your work with before and after shots. This not only demonstrates your capability but also builds credibility. Friday: Fun Extras Capture any unique aspects of your business that make you stand out. Maybe it’s your quirky decor, a busy lunch hour, or a special behind-the-scenes. 🚀 By Friday, your Google Business Profile will be bursting with fresh visuals that capture the essence of your business, making it more enticing than ever to prospective customers. Remember, each photo is a chance to tell your story and showcase what makes your local business special. 🔗 Don’t underestimate the power of visuals; they’re your silent salespeople working 24/7. Grab your phone and start snapping today! 🚨 I'm giving FREE access to my Local SEO training NOW while it is in beta. Want access? Share a photo of you doing work, your office, whatever! #localbusiness #googlebusinessprofile #businessgrowth #localseo #searchengineoptimization

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How to calculate the *real* ROI from your Q4 sales. (Meaning, whether you're "winning" or not.) It's always a good practice to analyze how customers behave after BFCM in previous years. What's the best way to do that on Shopify? The Customer Cohort Analysis. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁 𝗮𝗯𝗼𝘂𝘁? It's a chart that shows how your customers have behaved over time since their first order. You can see: 💰 How much they spent on previous holiday seasons and in the following months 📈 Customer retention rate over time 👨‍👨‍👦 Number of customers over time 💲 Net and gross sales 💴 AOV 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀? Well, with the above-mentioned information, you can: 🔮 Predict how your customers will behave in this BFCM if you offer similar deals 🎯 You can filter the data by channel and product name, among other options 📈 Brainstorm ideas to improve last year's performance Understanding these metrics will help you make better decisions. Such as: ⏳ Working on decreasing the time between purchases 💲 Spending a certain % of your estimated revenue ➕ And many more. Btw, there are many insights Shopify doesn't give brands that could unlock the next level of growth for many of them. If you'd like to know how to get this info, comment "tool" and I'll send you the name + a mini-guide I've put together on how to use it. TL;DR: 👉 Look at Shopify's Customer Cohort Analysis report 👉 Check how your customers have behaved since the last BFCM 👉 Identify winning strategies & goals for this BFCM -- Nowadays, having a "paid ads agency" is not enough. Brands need a growth partner that helps them with things like the ones mentioned in this post and more. At BSR Digital, we have only 2 spots left for brands that want to crush it in 2025. Will that be you? Let's talk.

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The Worst Amazon Update I have heard in 2024 The introduction of the "DON'T BUY NOW" widget? This feature is designed to discourage impulsive purchases.  While the intent behind this initiative might seem commendable  Its potential implications are far-reaching. 1. Averaged Sales: The widget might lead to a decrease in sales before a deal. When combined with the sales boost during the deal The overall sales could remain relatively unchanged or even decline. 2. Lightning Deals:  For Lightning Deals, which rely on a sense of urgency and limited availability The widget could discourage purchases, leading to lower overall sales. 3. Potential for Manipulation: There's a risk that Amazon might use this widget to manipulate consumer behavior Guiding them towards products that align with their interests rather than the audience's needs. At this moment we all just need to pay attention.  An experienced specialist will always dig & take advantage of every opportunity. It's crucial to carefully consider the potential impact of such features on sales and customer behavior. What do you think about this? Could this widget negatively impact sales and profitability? #Amazon #eCommerce #ConsumerBehavior #Sustainability #Retail #Technology

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E-commerce partnerships are broken. As an agency owner, I am bombarded with partnership requests from all sorts of technology vendors: some are established players that want to add another logo to their website, others are newcomers looking for leads and credibility. The angle is always the same: sign here and get rev share on any leads you bring us. It takes five minutes to sign, so why wouldn’t you? The unfortunate result is that the vendors end up with a million agency partners, most of which have no idea how their product works; the agencies end up with a million technology partners, most of which they don’t even know when to recommend. The truth is, for most agencies, 20% revenue share on a few thousand bucks is immaterial. What agencies really want is (1) an excellent product that they can get behind and (2) for their clients to feel like they’re getting the VIP treatment. (Admittedly, deal flow would also be nice, but there’s only so many brands and a million agencies competing for them, so that’s not a reasonable expectation.) As a result, we’ve lately been approaching partnerships a bit differently at Nebulab: we want to see a shared client go live before, not after, signing a partnership agreement. This means that your product needs to solve an actual problem, and it needs to be so good that we go out of our way to use it. You’d be surprised how many vendors fail to meet this bar.* A natural consequence is that we also have fewer partners than you’d expect—a trend that’s becoming increasingly common, from my conversations with other agencies. However, the quality and depth of those partnerships that we do still have are more than worth it. (*) If I see another “conversational commerce” platform, I swear to god I’m going to lose it. #ecommerce #agency #partnerships #saas #dtc

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Quick BFCM Tip: Don't underestimate the power of live text. Simple tweak, but one that can make all the difference. When your customers sift through a crowded inbox looking for deals, you're gonna pop up front and center. (pop it in either your subject lines or preview text, if not body copy)

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Google Ads Tip for Auto Repair Businesses: You can upload your customer database and use it to target past customers or find new ones just like them. Start doing this ASAP, then refresh it monthly as new customers come in. The more customer data you feed Google, the better it gets at finding vehicle owners who need your services.

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Where to purchase your domains & inboxes for your cold outreach? With so many providers out there, it can be kinda confusing when it comes to deciding where to purchase your domains and inboxes 😅. The goal is to pick a combination that allows for maximum deliverability. This post should guide you on that decision, at least a little bit.

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Your Shopify Store is Bleeding Money. You Just Don’t Know It Yet. While you obsess over increasing traffic to your store, the bottom of that funnel is just getting more and more holes in it. But fear not - it’s completely fixable. Want to know how? Blend - Shopify CRO Agency is teaming up with Neil Bayton and the Judge.me team for their Growth Unlocked Series, and we’re pulling back the curtain on CRO plays that can move the needle on your Shopify store’s performance Here’s what we’re serving up: ✅ Actionable CRO strategies that can turn browsers into buyers before BFCM. ✅ Real-time site reviews to see where brands are losing money and how to fix it fast. ✅ An exclusive Blend Commerce offer that we’ve never shared before—yep, it’s that special. Are you still with me? Fantastic. If your Shopify brand is making $1M+ but still leaving cash on the table, you need to attend this webinar. 🗓️ When? October 10th 💸 Cost? Zero. Nada. Free. 🔥 Results? More conversions. More revenue. Less frustration. Let’s stop the leaks and boost your revenue (before you miss out on even more sales). Check the comments for the link 👇 #eCommerce #Shopify #CRO #ConversionRateOptimization #GrowthUnlocked Adam Pearce - CRO for Shopify brands

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This simple HubSpot Service Hub tip is going to blow your mind. 🤯 And, more importantly, help you write KB articles that your users actually need! 🧡 All you have to do is click on the "Insights" tab and check out the "Search terms with no results" report. That's EVERYTHING your users are searching for in your Knowledge base, but can't find. Got a term that keeps showing up? Write a new article. It's that easy! (Want a real life example? We kept seeing the term "contraseña" in one Service Hub portal. It was everyone in LATAM trying to figure out how to reset their password! There was already an article on that topic—in English—but clearly they needed a translated version.)

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What's an acceptable cost per lead in B2B? $50? $100? $500? Here's why you're asking the wrong question entirely... A quick story: Last month, a client insisted their LinkedIn CPL should be under $100. Their product? A $100K enterprise security solution. The math didn't add up: - 6-month sales cycle - 20-person buying committee - $0,5M+ lifetime value Reality check: Paying $500 for a qualified enterprise lead can be a bargain if: - They're the right persona - At the right company - With the right intent Instead of fixating on CPL, focus on: - True funnel economics - Conversion rates by stage - Revenue contribution - Customer lifetime value My rule of thumb: Your max CPL = (Deal size × Close rate × 20%) Save this formula. It'll change how you think about lead costs. What metrics do you use to evaluate campaign success?

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Agencies that build websites on HubSpot: → this is the most valuable event I can recommend for you. It transformed what we sell, how we sell, and how we deliver profitably. It helped us achieve Inc. 5000 fastest growing company status → 97% of what we learned the last 7 years is in this training. Oh, and it's free. (Many agencies have paid $1k for to attend.. but given the economy right now... this one is free.). I have no idea how you could lose by sending a team lead to capture our best ideas and see how it can help you level up.

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DTC Brand Owners: Your Sunset Flow is slowly killing one of your most profitable revenue streams. Here's the truth your ESP won't tell you... Your high-value emails are rotting in spam because of one silly mistake: following your ESP's standard "best practices" for sunset flows. You know the ones desperately sending "we miss you" emails with 70% discount codes to thousands of subscribers who've never once engaged with your brand. Let's be real: if someone hasn't opened, clicked, or bought in months, another "please come back" email won't magically make them a customer. Here's what actually works for 7-8 figure DTC brands: ↳ Early engagement validation: Make keep/suppress decisions within the first 15 days post-opt-in. This alone can boost your deliverability because most engagements will happen within those first 15 days. ↳ Align email timing with your product lifecycle: Time your campaigns when customers are most likely to repurchase, not random "win-back" attempts. ↳ Build your strategy around your actual customer lifecycle and churn data. Clean lists consistently outperform bloated ones. Pro tip: Don't completely delete these unengaged subscribers. Move them to a "data only" list for paid media targeting/usage. They're still valuable for audience insights – just not for sending your email campaigns. What's next? 👋 I am Israa, and I have been fixing DTC brands deliverability problems for 9+ years, driving over $116 million in impact revenue. Book a discovery call today (featured section), and I'll audit your current deliverability setup sharing the exact framework I use to help brands get back in the inbox within 24-48 hours.

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The 🐐 Google Ads Cheat Sheet for Auto Repair Shops Because every shop owner loves value-packed tips in one place: → 6+ Google Ads scripts to boost leads → 7+ Settings to optimize like a pro → 3+ Steps to avoid wasted ad spend → 7+ Proven ad copy templates for repair services → 5+ Resources for learning more → 6+ Performance Max hacks for local businesses 20+ cheat codes that have driven thousands of quality leads... Free. Bonus: → A chance to get your Google Ads campaigns reviewed (free) To get your Google Ads Cheat Sheet 👇 → Like → Comment (get creative!) → Reposts are appreciated! (must be connected to get it) (top comment wins the Google Ads review) #AutoRepairMarketing #GoogleAdsTips #GrowYourShop

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