Michael Gerard

Michael Gerard

Newton Centre, Massachusetts, United States
8K followers 500+ connections

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Fractional CXOs

About

Growth marketing leader for global B2B and B2C SaaS companies targeting business…

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Activity

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Experience

  • Fractional CXOs

    Boston, Massachusetts, United States

  • -

    Boston, Massachusetts, United States

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    Dortmund, Germany

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    Boston, MA

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    Boston, MA

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    Greater Boston Area

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    Cambridge, MA

Education

Licenses & Certifications

Volunteer Experience

  • Holtzman Medical Group, LLC Graphic

    COVID Vaccination Clinic Volunteer

    Holtzman Medical Group, LLC

    - 4 months

    Health

  • About Fresh Graphic

    Deliver fresh produce to those in need.

    About Fresh

    - 3 months

    Poverty Alleviation

    Bringing healthy food closer to communities that need it most.

Publications

  • 5 E-Commerce Marketing Strategies for Survival

    e-Spirit Blog

    1,000+ marketing and technology professionals from many of the retail and e-commerce industries’ best companies came together recently for 4 days at the eTail East conference in Boston, MA to share best practices and learn from one another. I took lots of notes during the sessions, and had conversations with many highly experienced individuals about their companies’ successes. Included below are the five key takeaways from the event, plus many quotes and examples from these industry movers and…

    1,000+ marketing and technology professionals from many of the retail and e-commerce industries’ best companies came together recently for 4 days at the eTail East conference in Boston, MA to share best practices and learn from one another. I took lots of notes during the sessions, and had conversations with many highly experienced individuals about their companies’ successes. Included below are the five key takeaways from the event, plus many quotes and examples from these industry movers and shakers. (e.g., Dunkin' Donuts, Wayfair, L'Oreal, DXL, VISA, Panera, Peapod, Keurig)

    See publication

  • Going Global? How To Localize Content Without Giving Up Centralized Control

    Retail TouchPoints

    How to use Content as a Service(CaaS) to better manage your digital content, including a story of CaaS in action by Urban Decay.

    See publication

  • Content Marketing Strategy: Welcome to The Jungle

    Content Marketing Forum

    The great news is that content marketing works! The best marketers know this, and are increasing their investment in content to drive leads and revenue. In this post I analyze the results of Curata’s recent survey of 1,000+ marketers to hone in on what the leaders (i.e., the foxes) are doing from a strategy, staffing and tactics perspective to succeed with content.

    See publication

  • How Content Marketing Makes it Possible for the Modern Marketer to Thrive [Podcast]

    Social Business Engine by Bernie Borges

    In this podcast Michael Gerard and Bernie Borges discuss Curata’s Content Marketing Pyramid and how curated content ties in. The Content Marketing Pyramid is made up of three core levels that are then broken down into a framework of five sections. Tune in to this episode to discover how Curata breaks down the daunting task of content marketing and separates it into manageable steps that you can follow in your business, too.

    Other authors
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  • Emergence of the Content Marketing Platform

    Content Marketing Forum

    A new movement is now in place to build a more cohesive and useable software platform that will build upon marketing automation and sales automation platforms to enable content marketers to drive more impact across their organizations: The Content Marketing Platform. See how this new breed of software enables marketers to create better content faster, and finally know what works!

    Other authors
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  • Transformation of Content Marketing

    Boston.com

    Content marketing has been a major trend that’s likely to continue into 2014 and beyond as brands hone their content strategy and use it in innovative ways to engage and attract customers. A recent Curata survey of 500 marketers found that nearly three-quarters of marketers surveyed plan to invest more in content marketing this year, concentrating on technology and people, both internal and external.

    Here’s a look at how these areas will impact the content marketing landscape:

    See publication

  • Marketing Investment Planner, 2013: Benchmarks, Key Performance Indicators, and CMO Priorities

    IDC

    This IDC study features results from the 10th annual CMO Advisory Service's Technology Marketing Benchmarks Survey and provides marketing executives with benchmarks for key performance indicators, program spend allocations, marketing head count, social media, and lead management.

    Other authors
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  • IDC's 2013 Sales Investment and Productivity Planner: Trends, Benchmarks, and Essential Guidance for Technology Sales Organizations

    IDC

    Annual publication of sales investment and staffing allocation benchmarks, as well as insight and guidance for your 2013 sales strategy.

    Other authors
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  • Customer Enablement for Sales Reps: Helping Your Champion to Succeed

    IDC

    This is from IDC's Sales Advisory Service, providing a clear definition of "customer enablement" as it relates to sales professionals. It highlights several actions that sales professionals can take to improve their "customer enablement."

    Also check out the realated blog post: http://blog.salesadvisorypractice.com/2012/07/customer-enablement-for-sales-reps.html

    Other authors
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  • Sales Enablement - 90% Process, 10% Technology

    IDC

    A best practice case study of sales enablement/knowledge management at Oracle.

    Other authors
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Projects

  • Content Marketing Tactics Planner

    Content Marketing Tactics 2014 is Curata's third annual content marketing benchmark study. The findings in this years report dive deep into the tactics of digital content marketing. This study includes what tactical maneuvers are being made by 500+ marketing organizations, including guidance on what you can do to differentiate your own content marketing strategy.

    Other creators
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Honors & Awards

  • Top 100 Content Marketing Influencers for 2016 (#29)

    KPS Digital Marketing

    http://kpsdigitalmarketing.co.uk/2016/10/01/content-marketing-2016-top-100-influencers/

  • 7 Influential Software Marketers Creating Great Content

    TopRank Marketing

    http://www.toprankblog.com/2016/04/7-influential-software-marketers-creating-great-content/

  • Social Tools Summit Best of Show

    Social Tools Summit

    "Curata was talking about—and creating a great product around—content curation before it became mainstream vernacular for today's marketer,” said author and Co-Founder Neal Schaffer of Maximize Your Social. “It was no surprise then, that Curata won best of show last year. That innovation was recognized again this year as the market continues to wake up to the incredible value Curata provides with its ingenious content marketing platform."
    http://www.curata.com/press/press-release?article=5301

  • Top 10 Content Marketing Brands - 2015

    Onalytica

    http://www.onalytica.com/blog/posts/content-marketing-2015-top-100-influencers-brands/

  • Top 50 Content Marketing Influencers - 2015

    Onalytica

    http://www.onalytica.com/blog/posts/content-marketing-2015-top-100-influencers-brands/

  • Gartner Cool Vendor - Content Marketing

    Gartner

    Leading analyst firm Gartner Inc. has named Curata, a boston-based content marketing software company, a 2015 Cool Vendor* in a March 19, 2015 report entitled "Cool Vendors in Content Marketing, 2015"​ by Jake Sorofman and Kristen Newbold-Knipp.
    http://www.curata.com/press/press-release?article=1310

  • EContent Trendsetting Products: 2014, 2015

    EContent Magazine

    http://www.econtentmag.com/Articles/Editorial/Feature/EContents-Trendsetting-Products-of-2015-103518.htm

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