Morgan Scalzo

demandDrive, the industry-leading integrated sales and marketing agency, is transforming their prospecting efforts with the help of ZoomInfo. 🤝 🏁 ☀ AJ Alonzo, Director of Marketing at demandDrive and ZoomInfo Champion, shares how ZoomInfo WebSights helps his team uncover insights about website visitors' behavior — allowing them to personalize outbound efforts and improve their prioritization processes. The result? Millions of dollars in ARR. Learn how demandDrive is turning page views into pipeline with ZoomInfo: bit.ly/4dgBN1G

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Earlier this week, I brought my fully remote, distributed team together in Napa for a two-day offsite, where I intentionally stepped away from the typical planning and strategy sessions. Instead, I created space for us to simply connect.🙌 The days were mostly unstructured—a welcome break from the daily grind. We shared great meals, stories, and laughter—lots of it.🤣 Here’s what I walked away with: ✅ Immense gratitude for each person I work with. ✅ Confidence that those two days were time well spent. I truly believe that the supportive, psychologically safe environment we’ve built as a team is a direct result of the time we’ve dedicated to getting to know each other, understanding one another better, and prioritizing playfulness and fun. Too often, leaders underestimate the value of this type of connection, dismissing it as "fluff" or making minimal efforts, treating it as an afterthought. But for me, it’s the foundation of a thriving, cohesive team.❤️ Each smiling face in this photo is a big part of why my career is such a fulfilling and positive force in my life.🙏 #leadership #innovation #mentalhealth #peoplefirst #remote #remotework #wfh #humanresources

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Are your customers researching competitors? 🤔 Get ahead of churn with ZoomInfo's powerful intent data, fueled by insights from G2. Sydney Sloan, CMO at G2, explains how ZoomInfo’s integration with G2 alerts you when your customers start researching a competitor. These real-time signals allow your reps to act quickly and secure relationships before it's too late. Learn how ZoomInfo and G2 can help you stop churn in its tracks. ⬇️

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Bay Area RevOps leaders - last call y'all! 🚨 We're getting 25+ revenue operators together next week in San Francisco, We'll start with a 90 minute brainstorming session where we tackle: ✅ What RevOps IS and SHOULD BE in every organization (hint: they're not the same thing) ✅ What’s standing in the way of a unified go-to-market operations function ✅ How to convince CEOs to respond and adapt to evolving market conditions by adopting a comprehensive revenue operations charter ✅ A path for RevOps representation in the C-Suite ✅ Current problems and issues faced by RevOps teams today and how to solve them And we'll end with a casual networking and cocktail reception 🥂 Sounds like fun, egh? 🤷 If you're around next week and want to help define the future of RevOps, then join us...deets below. 📆 Thursday August 22nd at 2pm PT 📍 Prosper Hotel, San Francisco, CA ⛓️‍💥 RSVP → https://hubs.ly/Q02Hvfj40 PS - shoutout to our sponsor Subskribe for making this event possible 🫶 #revops #revenueoperations #salesops #salesoperations #marketingops #marketingoperations #mops #sops #cxops #csops #gtmops #alltheops

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The secret to smarter sales personalization? Signals. 📡 Every great sales conversation starts with understanding: ✔️ Who you’re talking to ✔️ What they care about ✔️ When they’re ready to engage But finding those signals — like company news or intent data — can be time-consuming. That’s where ZoomInfo Copilot comes in. Our GTM Intelligence platform surfaces the most critical signals in real time, so you can spend less time researching and and more time connecting. Ready to level up your personalization strategy? Dive into our latest blog: bit.ly/4fLGu4m

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Struggling to uncover upsell opportunities? You're not alone. ZoomInfo Copilot turns guesswork into growth by analyzing website activity, CRM data, and engagement history to surface accounts primed for growth. Watch below to see how Account Manager Ari Manin uses ZoomInfo Copilot to: ✔ Identify top-priority accounts with AI-driven insights ✔ Spot upsell opportunities with signals like website visits ✔ Generate tailored outreach emails in seconds #ZoomInfoCopilot

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Laughter is one of the most connective and powerful emotional experiences people can share with each other at work. My absolute favorite moment at work in all of 2024 was a 30 minute meeting where my CEO Matt Cooper, Megan Beane Torres and a couple of other colleagues and I were trying out some filters for Google meet. In our defense, we were earnestly testing functionality to see what we may lose or gain in shifting some of our meetings to this platform from another we were using. Within minutes we found ourselves laughing so hard we were crying as we tried on various digital disguises and avatars - like pirate costumes and lion faces. Business topics just hit differently when you’re trying to have a discussion with a talking tomato! 🍅 (IYKYK!) We got absolutely no practical work done in that first 15 minutes, but we laughed so hard our sides hurt and it was just pure fun and silliness. It was not only fun but it was so so needed to bring some levity into our days. What was the business value in having those 15 minutes of fun? It cannot be practically measured but it’s clearly connection building gold. Work doesn’t need to be so serious all the time. We do hard things and work really hard yes- however, hard work doesn’t need to feel heavy. Finding joy, choosing happiness, injecting humor and being playful at the same time as you’re working hard can create magical connections and makes working more FUN. I also love this example because we were not co-located together, but we experienced side stitching laughter that you often only experience when you’re together with your friends. 💛 🙊

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Events are SO HOT right now. Events are also SO HARD right now. 😅 Budget cuts. Layoffs. No-shows. Doing more with less. Bla bla bla... Here are 3 things our team is doing this year to drive our event forward  ⤵ For context, I work on the team that executes VMware Explore, two large user conferences for IT practitioners. We are one of many players in this space, and our audience has many choices when it comes to tech events. So, what are we doing to make sure we are spreading the word far and wide within our community? Community alignment + engagement 🤗 We do this event FOR our customers and community. Full stop. This event is for them, and this year, we wanted to stay true to our roots and get even closer to our audience. We’ve started weekly calls with our community team to collaborate on Explore initiatives. Super easy, obvious step. Not a meeting for a sake of meetings, but time dedicated to stay aligned. And this has already led to a few positive outcomes. ~ Cross-promoting and amplifying content across our various channels. ~ More engagement and growth in our Explore LinkedIn group. People having real conversations with other people. Love to see it. ~We’re highlighting our community members and experts in Explore blog and email content (new program launching soon). ~ Tapping community members for video content that we’ll use for organic and paid social efforts to promote the event. The “don’t take our word for it” approach. Marketing activation kits 💥 Enablement is a huge part of our program's success. We need other divisions and teams to help sell our event, so we do everything in our power to set them up for success. In prior years, we’ve had what we’ve called SMAKS (social media activation kits.) This year, we broadened the scope to MAKS (marketing activation kits). Decks on decks on decks of resources, links, and assets galore. If you need *literally anything* to help promote, communicate, or amplify Explore as an employee, speaker, partner, etc.—it’s in one of our kits. Huge shout out to ASHLEY WOODBURY for leading this charge. Division enablement 🤝 Speaking of enablement, we no longer have robust field marketing or demand gen organizations to help drive event registrations. So, it’s fully on our team to build relationships within the various divisions to educate and enable them to get their customers to the event. Tamara Harrison Plemmons has spearheaded these relationships and serves as the single point of contact for marketing our event internally. She’s a pro at stakeholder management (aka, herding cats) and making sure folks have what they need when they need it. It sounds very simple, but distilling and distributing the right information to the right people at the right time across an enterprise organization is very challenging but also mission critical to our event's success. - How are you feeling about events this year? What's working / not working for your team? #B2BMarketing #EventMarketing

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GTM Leaders: Own the Arena When reporting to the board, don’t sugarcoat anything. If things are tough, lead with the red. Boards respect transparency, not fluff. - Master your numbers - Own your challenges - Share insights from failures It’s not about perfection—it’s about showing you’re the right person for the job. Like Roosevelt said: "It’s not the critic who counts, but the one in the arena, marred by dust, sweat, and blood." - Be honest. Be prepared. Be the leader they need #Leadership #CareerAdvice #ProfessionalGrowth #CEO #BoardMeetings #ManInTheArena

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Our partnership with Brex now gives us unparalleled insight and breadth in SaaS purchasing reports

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Weave not only has a new & sleek interface of their product, but new swag for all of their employees to go along with it! 💪🏼🔥 NWX (New Weave Experience) is the not the first - or last - of many improvements Weave has made to their product. The team here consistently comes up with ways to make Weave better - from the product to the customer journey as a whole. It’s truly amazing to see & be a part of! If you want to see the new interface - feel free to see my last post if navigate over to Weave ‘s page to see it as well! #GetWeave #domorewithWeave

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I took this picture of the LONE CYPRESS at Pebble Beach, California and I thought it a great example of Working remotely 😂 However, it is the OG of standing out. For over 250 years, it's been crushing it—standing tall, staying rooted, and holding its own despite the relentless California winds. 🌬️ But let’s face it—sometimes being "the lone cypress" in Sales & Customer success means: Standing out while staying grounded (aka, keeping cool when clients throw curveballs). Weathering storms (because who hasn't had a deal fall through at the last minute?). Resilience over results (even when the pipeline is bare, you stand tall ). Sales & CS people: How are you handling your "Lone Cypress" moments? Drop your thoughts (or weather survival tips) below! 🌪️ #SalesLife #CSLife #LoneCypress #SalesHumor #WeatheringTheStorm

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Curious about using communication data to drive better relationships with your prospects and customers? 💬 Anthony Cruz, Solutions Consultant at ZoomInfo, demonstrates how Chorus Momentum tracks and analyzes your communication flow with prospects — from emails to meetings to dialer components. Learn how to visualize engagement, multi-thread contacts, and extract key insights from your conversations with Chorus Momentum. ⬇️

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Stuck in unproductive meetings? Oh yeah, those have to stop. 🛑 Time to rethink you and your team's approach. I know I am! I'm pulling new ideas from Calendly's latest #BetterMeetings blog, plus trying out their agenda template and #BetterMeetings cheat sheet! ⬇️

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Stuck in unproductive meetings? Oh yeah, those have to stop. 🛑 Time to rethink you and your team's approach. I know I am! I'm pulling new ideas from Calendly's latest #BetterMeetings blog, plus trying out their agenda template and #BetterMeetings cheat sheet! ⬇️

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One of my favorite Rumi quotes is:" Be a lamp, or a lifeboat, or a ladder. Help someone’s soul heal.” I am so grateful that I am able to serve on the board of YouthCare Seattle. Thank you for the opportunity, Degale Cooper. Each year, 4.2 million young people in the U.S. experience homelessness. LGBTQ+ youth are particularly vulnerable. Factors like family conflict, poverty, and lack of affordable housing contribute to this crisis. 🛑 **Challenges Faced by Homeless Youth:** - Basic needs: food, shelter, safety - High risks: health issues, substance abuse, exploitation - Limited opportunities: education, employment ❤️ **YouthCare’s Impact:** In Seattle, YouthCare provides: - Safe spaces, nutritious meals, hygiene facilities - Outreach teams connecting youth to resources - Education programs for high school and vocational training - Mental health counseling and addiction recovery - Transitional housing for independence 💪 **Get Involved:** Supporting YouthCare means directly impacting young lives. Donations fund shelter beds, counseling, and education. Check out their website to see what they need the most. https://lnkd.in/gnzXJUxF Together, we can break the cycle of homelessness and empower youth. Watch this video to see the difference YouthCare makes: #YouthCare #EndYouthHomelessness #SupportOurYouth #CommunityImpact #Volunteer #Donate

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In today’s fast-paced sales environment, keeping sellers focused on what truly matters is key. 🔑 With ZoomInfo Copilot, your sales team can zero in on the right accounts at the right time, with AI-driven insights to streamline decision-making and maximize impact. Hear from Tessa Whittaker, VP of Revenue Operations at ZoomInfo, on how Copilot is helping sellers boost productivity and efficiency. ⬇️ #ZoomInfoCopilot

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