About
As a serial entrepreneur, I have founded five successful startups, two of which were…
Articles by Zijad
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Your brand is facing a rapidly evolving digital landscape. How will you adapt your strategy to stay relevant?
You need to effectively balance short-term revenue driven by direct-response marketing with long-term revenue generated from your brand's baseline value—the revenue you would earn without any additional marketing efforts. In the process, it’s essential to identify direct-response marketing activities that contribute to growing your brand baseline. Allocate more resources to amplify these activities while reducing funding for those that do not support your brand baseline revenue.
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It’s time to retire this outdated quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” (attributed to…
It’s time to retire this outdated quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” (attributed to…
Shared by Zijad Aganovic
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😵💫 Avoid the doom spiral ✂️ Increased costs across a swath of countries good people have worked years to move production to, this is going to hit…
😵💫 Avoid the doom spiral ✂️ Increased costs across a swath of countries good people have worked years to move production to, this is going to hit…
Liked by Zijad Aganovic
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The NBC Peacock logo is a fitting metaphor for what’s happening in B2C marketing today. Each color represents a different part of the…
The NBC Peacock logo is a fitting metaphor for what’s happening in B2C marketing today. Each color represents a different part of the…
Shared by Zijad Aganovic
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More activity by Zijad
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First day at Shoptalk done. Here’s my quick recap. - Commerce/ecommerce platforms seem to be drawing fewer visitors to their booths compared to…
First day at Shoptalk done. Here’s my quick recap. - Commerce/ecommerce platforms seem to be drawing fewer visitors to their booths compared to…
Liked by Zijad Aganovic
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It might surprise you to learn that up to 95% of buyers are not in the market for your brand’s offering at any given time. This deceptively simple…
It might surprise you to learn that up to 95% of buyers are not in the market for your brand’s offering at any given time. This deceptively simple…
Shared by Zijad Aganovic
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If you ask big tech about AI, personalization, and the future of eCommerce, they’ll tell you it’s brighter than ever. That may be true for them, but…
If you ask big tech about AI, personalization, and the future of eCommerce, they’ll tell you it’s brighter than ever. That may be true for them, but…
Shared by Zijad Aganovic
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Last night at the Miami AI Club, the pace at which AI is transforming the financial services industry became glaringly obvious. Caroline Yap…
Last night at the Miami AI Club, the pace at which AI is transforming the financial services industry became glaringly obvious. Caroline Yap…
Posted by Zijad Aganovic
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I'm excited to announce our #RJTS client XOi (C. Aaron Salow, Anthony Blanco, Ethan Halliwell) has received a strategic investment from KKR. We…
I'm excited to announce our #RJTS client XOi (C. Aaron Salow, Anthony Blanco, Ethan Halliwell) has received a strategic investment from KKR. We…
Liked by Zijad Aganovic
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