From the course: Marketing Analytics in Action: Drive Growth and Communication with Data Insights
Join today to access over 24,900 courses taught by industry experts.
Use your marketing data to validate and scale
From the course: Marketing Analytics in Action: Drive Growth and Communication with Data Insights
Use your marketing data to validate and scale
- [Instructor] There's no other challenge more important for marketers than showing the direct impact of your work on revenue and business growth. In this video, I'll reveal a key strategy that you can use to do just that and prove your efforts invaluable to your clients or your organization. Validation and scale. It's part of a marketing operations model, but for right now, let's just think of it as a mental model with two stages. Stage one is validation. It refers to the process of ensuring that a marketing campaign or program meets the requirements that you establish with your TM, TM, TMs, like return on investment, for example. Stage two is scale. It refers to the process of expanding a marketing campaign or program that has been validated, so what you're doing is scaling up or sit another way, you are actively maximizing the yield of your TMTMTMs. What? Whoa. Hold on, is it that simple? It is. That's because it's a simple concept that works. Now, making all of that work though…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.