From the course: Understanding Augmented and Virtual Reality: An Introduction
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NFTs and digital branding
From the course: Understanding Augmented and Virtual Reality: An Introduction
NFTs and digital branding
- Can you imagine having a large box of treasure sitting in the attic and not knowing it? Well, that's a situation that many brands are in today. The gold rush is on for NFTs, or non-fungible tokens, basically certificates of ownership, which can raise up to hundreds of thousands for items as disparate as kittens and high fashion couture. Now, while digital artifacts are not real in the physical sense, in this lesson, I will show you how they can make brands real money. Imagine you should own shares in a bank. In the old days, you would need a piece of paper. Today, you could purchase stock online via a mobile app. NFTs aren't so different from owning stock. They're effectively a certification of ownership of online-only items, such as digital art, viral videos and land in virtual worlds. Traditionally, a core piece of what makes physical art, coins or trading cards valuable is the ability to prove providence and ownership…
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