It is perhaps time to reconsider observations about the adtech market that did not consider the fact that it was dominated by an illegal monopoly. Maybe the illegal monopoly was a causal factor in problems you observed, and, in many cases, blamed on advertisers, publishers, and/or independent adtech. Maybe. *
So true. The unfortunate reality is that no one cared. advertisers/agencies/publishers/ad tech cos/investors...all were aware enough of the illegal monopoly but their incentives allowed them to ignore Google's behavior and they gave themselves over to them anyways...many were accomplices.
I need a post on who’s cracked the code on the unwilling to see though, the double standard isn’t about not knowing. It’s about not wanting to know, complacency or consumers not in a position to consider the cost of the conveniences or trade offs of their data. For the ad industry are the incentives are too cozy, the narratives too convenient, the alternatives too laborious, or the system just too outdated to keep up. Or at worst (and I hope not) it’s working exactly as designed. But the longer we ignore it, the harder it’ll be to rebuild anything worth trusting. #signingtothechoir
I never thought they weren’t a monopoly?
Adam Heimlich why didn’t you mention this before?!
buT tHe OpEN InTeRnET dOESnt PerRFoRM, adam
Can confirm this is true 💯 having worked agency side. Google was never the problem in the room according to those who would not speak out. I was asked off a piece of business once for recommending TTD and Media Math over Google because I “didn’t understand the internal dynamics at the client”, which was cover for complicity, laziness, and greed.
Helping Agencies Thrive || VP/RVP Sales || Curious || Caring || Fun || Ex - Basis, Samba TV, Hearst, Starcom, SocialVibe (nka Infillion)...
1wHeavy is the head that wears the crown.