Adriana Martinez’s Post

Every quarter, SEAT S.A. and CUPRA organize the PI Planning — a key Agile event where all SEAT CODE squads come together to align and plan the objectives they’ll work on over the next three months. It’s intense, inspiring and challenging. I remember attending my very first PI Planning six months ago when I joined the Digital Business Team. I sat there thinking: “Wow… what a setup, what an efficient way of working. Could I ever be able of presenting something like this someday?” Well… that “someday” arrived faster than I expected. This time, I had the chance to step up and co-organize and present the PI Plannings for SEAT S.A. and CUPRA Mobile Apps and Digital Sales Platforms. And honestly? It’s been one of the most challenging and rewarding experiences I’ve had so far within the company. The nerves were there. The pressure was real. But so was the adrenaline — and the feeling of growth. And luckily, I wasn’t alone. I had an amazing team around me, supporting, guiding, and reminding me that learning is part of the journey. Six months ago, I couldn’t imagine being here. And now, I can’t wait to keep pushing my limits. On top of that, I’m incredibly excited to have been selected as an internal content creator for SEAT S.A. and CUPRA — a role that lets me blend my passion for photography and video with my love for storytelling and events. Living the brand from the inside is something truly special. Thank you to everyone who’s been part of this experience. Here’s to growing outside the comfort zone. #SEAT #CUPRA #Empowerment #Events #PIPlanning #SAFe #AgileMindset #InternalContentCreator #QuarterlyPlanning #OutOfComfortZone #GrowthJourney