Ahmed Aly’s Post

Product Marketing ≠ Customer Marketing Let me break this down: 🚀 Product marketing is about winning the market: - Obsessing over competitor analysis - Defining your ideal customer profile - Nailing product positioning - Owning your GTM strategy - Making sure your product succeeds 🤝 Customer marketing is about winning loyalty: - Building thriving user communities - Turning customers into advocates - Driving product adoption - Spotting expansion opportunities - Making customers successful and shouting about it Here's what most companies miss: You need both. They're complementary, not competitive. 💃 Product marketing brings customers through the door. 🏆 Customer marketing turns them into champions. Get this right, and you create a flywheel ⚙️: Better products → happier customers → stronger growth Use this template to show the similarities, differences, and advocate for these two critical functions. Anything I missed? Add your thoughts in the comments.

❌ Bad marketing just talks about the product. ✅ Good marketing talks about your customer's problems. What's at the center of this customer-centric approach? --> Product Marketing <-- This is more than just translating features to benefits btw. It's a philosophy that should guide your entire product lifecycle, from ideation to launch and beyond. Product marketing is the driving force behind customer-centric product design, development, and go-to-market strategy. When we do it right? → Products are built with a clear purpose and target audience in mind → Features are prioritized based on customer needs and feedback → Messaging is tailored to address specific pain points and benefits → Sales and customer-facing teams are equipped to have meaningful conversations AKA: Products that don't just sound good on paper, but actually make a real difference in customers' lives. And when you do that, you don't just create better marketing. You create better products, period. ~~ 👋 Follow Product Marketing Alliance for more Agree? ♻️ Repost to share! #productmarketing

❌ Bad marketing just talks about the product. ✅ Good marketing talks about your customer's problems. What's at the center of this customer-centric approach? --> Product Marketing <-- This is more than just translating features to benefits btw. It's a philosophy that should guide your entire product lifecycle, from ideation to launch and beyond. Product marketing is the driving force behind customer-centric product design, development, and go-to-market strategy. When we do it right? → Products are built with a clear purpose and target audience in mind → Features are prioritized based on customer needs and feedback → Messaging is tailored to address specific pain points and benefits → Sales and customer-facing teams are equipped to have meaningful conversations AKA: Products that don't just sound good on paper, but actually make a real difference in customers' lives. And when you do that, you don't just create better marketing. You create better products, period. ~~ 👋 Follow Product Marketing Alliance for more Agree? ♻️ Repost to share! #productmarketing

❌ Bad marketing just talks about the product. ✅ Good marketing talks about your customer's problems. What's at the center of this customer-centric approach? --> Product Marketing <-- This is more than just translating features to benefits btw. It's a philosophy that should guide your entire product lifecycle, from ideation to launch and beyond. Product marketing is the driving force behind customer-centric product design, development, and go-to-market strategy. When we do it right? → Products are built with a clear purpose and target audience in mind → Features are prioritized based on customer needs and feedback → Messaging is tailored to address specific pain points and benefits → Sales and customer-facing teams are equipped to have meaningful conversations AKA: Products that don't just sound good on paper, but actually make a real difference in customers' lives. And when you do that, you don't just create better marketing. You create better products, period. ~~ 👋 Follow Product Marketing Alliance for more Agree? ♻️ Repost to share! #productmarketing

❌ Bad marketing just talks about the product. ✅ Good marketing talks about your customer's problems. What's at the center of this customer-centric approach? --> Product Marketing <-- This is more than just translating features to benefits btw. It's a philosophy that should guide your entire product lifecycle, from ideation to launch and beyond. Product marketing is the driving force behind customer-centric product design, development, and go-to-market strategy. When we do it right? → Products are built with a clear purpose and target audience in mind → Features are prioritized based on customer needs and feedback → Messaging is tailored to address specific pain points and benefits → Sales and customer-facing teams are equipped to have meaningful conversations AKA: Products that don't just sound good on paper, but actually make a real difference in customers' lives. And when you do that, you don't just create better marketing. You create better products, period. ~~ 👋 Follow Product Marketing Alliance for more Agree? ♻️ Repost to share! #productmarketing

❌ Bad marketing just talks about the product. ✅ Good marketing talks about your customer's problems. What's at the center of this customer-centric approach? --> Product Marketing <-- This is more than just translating features to benefits btw. It's a philosophy that should guide your entire product lifecycle, from ideation to launch and beyond. Product marketing is the driving force behind customer-centric product design, development, and go-to-market strategy. When we do it right? → Products are built with a clear purpose and target audience in mind → Features are prioritized based on customer needs and feedback → Messaging is tailored to address specific pain points and benefits → Sales and customer-facing teams are equipped to have meaningful conversations AKA: Products that don't just sound good on paper, but actually make a real difference in customers' lives. And when you do that, you don't just create better marketing. You create better products, period. ~~ 👋 Follow Product Marketing Alliance for more Agree? ♻️ Repost to share! #productmarketing