Brian Roisentul’s Post

Here's how to calculate the *real* ROI from your Q4 sales. 🤑 Advertisers want to make the most out of this holiday season. Yet many of them don't know whether they are "winning" or not. So, what can they do about it? 🤔 It's always a good practice to analyze how customers behave after BFCM in previous years. What's the best way to do that on Shopify? The Customer Cohort Analysis. What is it about? It's a chart that shows how your customers have behaved over time since their first order. You can see: 💰 How much they spent on previous holiday seasons and in the following months 📈 Customer retention rate over time 👨👨👦 Number of customers over time 💲 Net and gross sales 💴 AOV How does this help you make better decisions? Well, with the above-mentioned information, you can: 🔮 Predict how your customers will behave in this BFCM if you offer similar deals 🎯 Filter the data by channel and product name, among other options 📈 Brainstorm ideas to improve last year's performance Understanding these metrics will help you make better decisions. Such as spending a certain % of your estimated revenue. Working on decreasing the time between purchases. And many more. Btw, there are many insights Shopify doesn't give brands that could unlock the next level of growth for many of them. If you're interested in learning more about them, check out this mini-guide we've put together (I'll leave the link in the comments). TL;DR: 👉 Look at Shopify's Customer Cohort Analysis report 👉 Check how your customers have behaved since the last BFCM 👉 Identify winning strategies & goals for this BFCM -- ♻ Was this useful? Please like and share. 🔔 Follow me for more growth marketing content in the DTC space. 📩 Subscribe to The DTC Insider newsletter to get this info in your inbox weekly.

Unlock detailed insights into your WooCommerce store's performance with our Product Sales Reports! From sales trends and customer analytics to product variations and frequently bought together reports, Users Insights offers comprehensive tools to optimize your sales strategy. Start leveraging the power of detailed analytics and drive your business forward! 📈🚀 Read more: https://lnkd.in/gnQSaPuE #WooCommerce #Ecommerce #DataAnalytics #SalesStrategy

A recent post (https://bit.ly/4dUjOi7) about Retention.com hitting a ceiling came as a surprise. After reading it, I couldn't resist applying Santosh Sharan's business framework to analyze for myself what might have happened at Retention.com: ICP: "I thought honing in on a super-tight ICP would create metrics that looked like Klaviyo’s..." — I wish Adam Robinson would share his definition of a super-tight ICP in Shopify’s space. From our experience, only a fraction of the Shopify Plus base has separate CRM/email marketing teams that might be interested in a data service like this. PRICING: It seems the lowest price a customer pays is $500/month; based on recent ARR figures, the average customer is likely paying over $1k/month. Why not introduce an RB2B plan starting at $99/month? In Shopify’s world, the number of companies willing to commit to a service priced over $1k/month is limited. GTM: I’m unsure which GTM model Adam used to reach Retention.com's $23M ARR. Given his email app background, it’s possible that outbound demand generation played a role, a strategy that has significantly declined in viability over the past two years. TAM: "18 months ago, we thought we could make the top 50k Shopify stores successful. We dropped that to 10k last year, now it’s 1,400, plus a few hundred mid-market omnichannel retailers." — I wonder if privacy compliance is limiting TAM. DATA & PRODUCTS: "We realized we are in a high-churn product category with a high-churn buyer persona." — Retention’s minimalist approach to SaaS product development makes sense in many ways—it simplifies positioning, sales, and support. However, it could also pose a risk, as a minimal product without a strong moat can invite copycats, contributing to high churn rates. Retailers, being transactional, will always look to cut costs when possible. For full transparency, this analysis is part of my thought process to determine if there's a business case for technology partnering between two companies: DATA & PRODUCTS: Solving the churn problem with a combination of identity resolution apps and personalized email product recommendations based on prior store activity could help. This would improve retention and monetization of new contacts. Check the link to a blog post in the comments: "How to supercharge Retention.com's welcome flow." TAM: Expanding the addressable market by offering the service not only for capturing new contacts but also for re-engaging existing, inactive opt-in contacts with emails that highlight more relevant products for those audiences. What do you think?

$4.9M in lost sales. $1M wasted on ads. Ready to stop the bleeding? Let’s break it down: For an e-Commerce store with 1M website visitors Annually: ➡️ 7% of visitors add items to their carts (93% lost) = 70,000 potential customers. ➡️ Of those, 70% abandon their carts = 49,000 lost sales. If your average customer spent is $100, that’s $4.9 M in lost revenue sitting in abandoned carts. And it gets worse: If your Customer Acquisition Cost (CAC) is $1 (Actual is around $70), you’ve spent $1M to attract these customers—only to lose them at checkout. So, how do you stop this revenue leak? 🌲 AI is the answer. Here’s how AI transforms your store: 1️⃣ Recover Abandoned Carts AI-powered follow-ups, Up sale, cross sale, last mins offer, emails, SMS, WhatsApp messages or personalized reminders—can win back 50% of cart abandoners. ➡️ That’s 24,500 customers recovered, leading to $2.45 M in recovered revenue. 2️⃣ Personalize Shopping Journeys AI create tailored recommendations that boost conversions by showing the right products to the right customers. ➡️ Even a 10% improvement in conversions could add an extra $700,000 in sales. 3️⃣ Streamline Support AI Agents handle 80% of customer queries, order tracking, cutting response times, reducing costs, and improving customer satisfaction—all while keeping the buying process smooth. 4️⃣ Don’t Forget the 93% Lost Customers AI agents engage every visitor to understand what they’re looking for and resolve any issues they face while browsing. These agents answer queries, guide customers to the right products, and encourage purchases. ➡️ Even achieving a modest 1% conversion rate from these visitors would generate an additional $1M in sales. 🛍️ The Bottom Line Without AI, you’re not just losing revenue—you’re burning through your marketing budget and letting customers slip away. It’s time to make your store work smarter, not harder. (This was estimate. But may be exact for you.) 🚀 Ready to recover lost revenue and boost sales? 💬 Drop a comment or DM to learn how AI can transform your eCommerce business today!

Is your eCommerce store losing customers before they convert? You’re driving traffic, but when it comes to conversions, it feels like something’s missing. You have the data, but are you using it to build real, personalized connections with your customers? Here’s where most businesses go wrong: they collect customer data but don’t leverage it effectively. And that’s costing you sales. If your customers feel like they’re just another face in the crowd, they’ll move on to a brand that makes them feel understood. I’ve worked with eCommerce owners who struggled with this exact issue. Here’s how we turned it around: 1. Use Data to Understand What Your Customers Want ↳ Stop sending generic messages to your entire list. Use data from browsing behavior, purchase history, and cart abandonment to craft offers that speak directly to individual customers’ needs. 2. Make It Personal, Not Generic ↳ Address your customer directly in every message—emails, ads, product recommendations. Use “you” and “your” to show that each offer is personalized just for them. Customers want to feel seen, not sold to. 3. Build Ongoing Relationships ↳ Don’t just chase one-time sales. Create loyalty programs, personalized discounts, and follow-up campaigns that keep your customers engaged after their first purchase. Here’s why this matters: If you don’t start using your data to personalize your marketing, you’ll keep losing customers who could’ve been loyal buyers. Your competitors are getting more personal—shouldn’t you be doing the same? Feeling overwhelmed by where to start? I’m here to help you take the guesswork out of this process. Let’s talk about how to make your data work for you, and turn customer insights into actual sales. Comment below or DM me—let’s get started! P.S. What’s the biggest challenge you’re facing in engaging your customers? Let’s discuss. #eCommerce #CustomerData #PersonalizedMarketing #CustomerEngagement #BusinessGrowth #eCommerceSuccess #SalesBoost

Want to boost your LTV? Here's a short excerpt from my book "The Ultimate Ecommerce Growth Playbook" that breaks it down: "The second reason why email and SMS are crucial is that they can increase your customers' LTV (lifetime value). LTV is also known as CLV or customer lifetime value. By increasing it, you immediately increase the viability and prof- itability of your business. Let's take this simple example. Your cost of acquisition (COA) to obtain a new customer is $50. Your product retails for $40 and costs you $20 to manufacture (COGS). If you sell this product once, you lose thirty dollars: $40 - $50 - $20 = -$30 If you sell it twice, you're still ten dollars down: $40 - $20 - $30 = -$10 On the third sale, now you've made ten dollars: $40 - $20 - $10 = $10 You will need to sell this product three times to the same customer before making a profit. Of course, this is a simplification, but it demonstrates the importance of increasing your LTV and the AOV (average order value). We look at the customer journey and strategically map it to email and SMS flows to accomplish this. As a result, we can now target the customer with relevant messaging based on where they are in the journey. We divide the customer journey into six stages: 1. Awareness 2. Purchase 3. Retention 4. Advocacy 5. Winback 6. Sunset Here’s what B2C (or DTC) businesses use email for according to Validity: - 66% use it to communicate with prospects 30% use it to capture subscriber data - 63% use it to build brand awareness - 71% use it to communicate with customers In my opinion, this is equally applicable to SMS. The first three bullet points are part of the awareness and purchase stage of the customer journey. The data collected in this stage can be used in the retention stage, which can help increase the LTV. You would be surprised that even businesses doing $10M+ don't have the customer journey figured out or optimized. Don't wait. Because if you do, you will be missing out on much revenue - and if you’re not profitable, chances are you will go out of business. With that being said, let me ask you these questions: - Have you or your team ever done a detailed LTV analysis? - Do you know what the LTV of your customer is? Do you know their historic LTV? - Can you predict their future spending? - Do you know the average days between purchases? - Do you know which marketing channel brings you the highest LTV customers? - Do you know the difference between historic, predicted, and total LTV? - Do you know who your low-medium, medium- high, and top 10% spenders are? If you don't - then you're flying blind. This information is essential for targeting the right audience with the right messages and offers to increase their LTV." Get the on Amazon to learn the rest and supercharge your DTC business in 90 days or less >>> https://amzn.to/48fkzzT Or DM me for a complimentary copy.

This is a post from our CEO highlighting key strategies on how to identify your best customers and get more of them - check it out!

𝐇𝐨𝐰 𝐭𝐨 𝐁𝐞𝐚𝐭 𝐭𝐡𝐞 𝐒𝐮𝐦𝐦𝐞𝐫 𝐒𝐚𝐥𝐞𝐬 𝐒𝐥𝐮𝐦𝐩! Summer can be a challenging season for e-commerce businesses. As temperatures rise, consumer spending often cools, leading to a dreaded summer sales slump. But with Sirge, you can turn these slow months into a period of growth and opportunity. 🌞🚀 Sirge is the ultimate tool to keep your sales sizzling all summer long. With AI-driven insights and expert guidance, you can transform the way you manage your Shopify store. Here are some top tips on how to beat the summer sales slump using Sirge’s smart campaign tracking. 1. Sirge’s AI capabilities can analyze your sales data and customer behavior to provide actionable insights. Use this information to identify trends and patterns, enabling you to create targeted marketing campaigns that resonate with your audience. 2. Sirge’s smart campaign tracking helps you segment your audience and tailor your marketing messages to different customer groups. 3. Avoid overstocking or understocking your products during the summer months. Sirge’s advanced inventory management system ensures you have the right products available when your customers need them. 4. With Sirge’s real-time analytics, you can monitor the performance of your campaigns and make data-driven decisions on the fly. Adjust your strategies based on what’s working and what’s not. 5. Summer is a great time to increase your brand’s visibility on social media. Use Sirge to track the performance of your social media campaigns and engage with your audience in real-time. 6. Implement Flash Sales and Limited-Time Offers Create a sense of urgency with flash sales and limited-time offers. Sirge can help you schedule and track these promotions to ensure maximum impact. 7. Boost Customer Loyalty Summer is an excellent time to reward your loyal customers. Use Sirge to identify your top customers and offer them exclusive deals and rewards. 𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐀𝐩𝐩 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐍𝐎𝐖! Don't let the summer sales slump hold you back. With Sirge, you can turn the slow season into a period of growth and opportunity. Supercharge your Shopify brand with AI-driven insights, expert guidance, and smart campaign tracking. 🚀🌟 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐕𝐈𝐏 𝐅𝐫𝐞𝐞 𝐓𝐫𝐢𝐚𝐥! Ready to beat the summer sales slump? Start your journey with Sirge today! Click the link below for an exclusive VIP Free Trial and watch your Shopify store thrive this summer: https://lnkd.in/emaKz67r #SummerSales #EcommerceGrowth #ShopifySuccess #SirgeRevolution #BeatTheSlump #VIPFreeTrial#SummerSalesSlump #SalesTips #BeatTheSlump #SummerSales #SalesStrategies #SalesBoost #SummerSelling #SalesSuccess #SalesHacks #SummerSlumpSolutions #SalesGoals #SummerSalesBoost #SalesMotivation #SummerSellingTips #SalesGrowth

Do you sell to e-commerce businesses? You need BizMachine! As an e-commerce seller, understanding your prospects’ tech stack can be the game-changer you need. BizMachine provides detailed company profiles, revealing key insights into the technologies your prospects use. Here’s how that knowledge can supercharge your sales approach: 1️⃣ Craft Relevant Pitches
 Knowing your prospect’s platform—say, Shopify—allows you to tailor your pitch around how your product enhances their Shopify experience. This isn’t just another generic message; it’s a demonstration that you understand their specific needs. 2️⃣ Address Pain Points Proactively
 Understanding their CRM or payment gateway means you can anticipate issues. If they’re on a platform with limited analytics, position your solution as the bridge they need. Now you're not just pitching—you're providing solutions. 3️⃣ Make It Personal
 BizMachine's insights turn cold outreach into engaging conversations. See they're using a specific inventory tool? Discuss how your product complements their inventory control. This builds trust right from the first contact. E-commerce is a highly competitive landscape. Use BizMachine to go beyond surface-level pitches and create impactful, personalized connections.

It’s bad enough when users can’t even get through an inaccessible website shopping experience. But even if they do, an inconvenient returns policy and experience can deter them from ever returning to your site. See Niket’s post for more info on what can happen when you downplay this part of the customer journey. He’ll even tell you how to improve yours!