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What happens when a car brand takes its design vision beyond automotive? 👀 At Milano Design Week CUPRA will be presenting the next evolution of our design obsession: the CUPRA Design House. This new division of the brand, as teased by Cecilia Taieb and Jorge Diez, will take us into a new era, where we’ll use innovative materials and cutting-edge approaches to explore, collaborate and create new experiences. 🚀 📅 Save the dates: 8-13 April, for a glimpse into the present & future of #CUPRA. #CUPRADesignHouse #Milano #DesignWeek

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Transcript

What can we do beyond the automotive because yes, right, the brand is an automotive brand, but it has had such an impact in a way in terms of design that we decided can we go further. And this is exciting because when you're trying to pass the limits, explore new territories now with this innovation that we have, but as well in different point of view.

Cecilia Taieb Walch, graphic

Cecilia Taieb Walch

Global Head of Communications at SEAT & CUPRA | Chief Operating Officer of CUPRA DESIGN HOUSE

2w

Excited for this🚀

Verica Simović, graphic

Verica Simović

Invoicing Specialist Aircraft Service at SR Technics group

2w

Wow

Marc Torres Perelló, graphic

Marc Torres Perelló

Director of strategic partnerships & clients acquisition UBICA DESIGN | AI design process Developer Design | Project Finder CEO | Ingee AI | H2xGlobal shareholder

2w

👏👏👏👏👏

Jorge Diez, graphic

Head of Design SEAT & CUPRA en SEAT, S.A.

2w

🤟🏽🤟🏽🤟🏽🤟🏽

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