CUPRA’s Post

At CUPRA, design is transformation. A living element that constantly evolves, reinvents itself and explores new territories and emotions. 🔥 This morning, at Milano Design Week, we introduced the next evolution of our design obsession: the CUPRA Design House. Built on three pillars (CUPRA Collections, CUPRA Collabs and CUPRA Beyond), it will be the place where we will take the brand’s distinctive and unconventional style beyond automotive. How? Through creative collaborations and the exploration of new technologies and materials.💡 In Milan, we presented the first design prototypes to emerge from the CUPRA Design House: •⁠ ⁠A multifunctional hoodie-vest created with MAM® •⁠ ⁠A 3D-printed sneaker created in collaboration with Zellerfeld Shoe Company Inc. •⁠ ⁠Two technical knitwear prototypes for our CUPRA Collection •⁠ ⁠A CUPRA Lounge Chair We also announced our first collaboration with Harper Collective, a sustainable travel brand founded by Jaden Smith and Sebastian Manes. The result is a striking luggage collection that expresses CUPRA’s signature design language, while prioritising sustainability. 🌎 The first steps in a journey of transformation that will take us to unexpected and unexplored places. 🚀 Because, sometimes to create the future, you need to reinvent the present. Welcome to the CUPRA Design House, this is just the beginning. #CUPRADesignHouse #MilanoDesignWeek