Jay Sennett’s Post

Are your emails reaching your customers or ending up in spam or promo tab? Don't know? That's even worse. Bad email practices can seriously hurt your revenue. With the new Gmail and Yahoo requirements, keeping your email deliverability high is CRUCIAL. Fixing email issues is time-consuming and expensive, and finding someone to fix them is tough. I know because this issue has cost several of our clients hundreds of thousands of dollars. But you can avoid this mess by ensuring: - Your DNS and email settings are correct - Your list is segmented - You're sending relevant content - You're maintaining click rates above 1.2% - And more... If you're unsure where your emails are landing or how to fix this issue, DM me or comment below 'Yes please'. I'll send you a free email health analysis with actionable steps you can take right now to avoid/fix this issue. #emailmarketing

One client had a deliverability crash every 3 months (Here's how we fixed their cold email longevity) Their challenge: - Inconsistent Deliverability - Lead generation dropped every few months - Difficulty scaling outreach without hurting results The solutions: ↳ Diversified Sending Channels We used several email providers to send emails. This reduced the risk of one provider’s problems affecting all emails. ↳ Better Deliverability Monitoring We kept a close watch on the email reputation Paused the domains with issues for 2-3 weeks until recovered ↳ Sender Rotation We rotated bad-performing sending domains every week or two This kept their sender reputation strong and avoided blacklists The results: - Consistent Inbox Placement - No more sudden drops in email delivery - Ability to scale outreach without hurting results Email problems shouldn’t stop your lead generation By using multiple email providers and a few tweaks to manage longevity The client did not only get good results But kept everything as it is for longer Do you think sending provider diversification is important?

Bounce rate is more than just a metric; it directly reflects your email list health and your sender reputation. 🚀 Email providers take note when emails bounce back due to invalid addresses (hard bounces) or temporary issues like full inboxes (soft bounces). A high bounce rate can signal that your list isn’t well-maintained or that technical issues impact deliverability. To protect your sender's reputation: ✅ Clean your lists regularly ✅ Remove invalid or inactive email addresses ✅ Troubleshoot any technical issues causing soft bounces Reducing your bounce rate means improving your email deliverability—and a healthier email strategy leads to better engagement with your audience. 👉 Check out the full blog for more insights on managing your bounce rate. #EmailMarketing #BounceRate #SenderReputation

Why Majority of Marketing Emails Never Reach the Inbox Look, your killer email strategy means nothing if you're living in the spam folder. I've watched countless brands die there let's make sure you're not next. Truth About Inbox Placement  Your sender reputation is your email marketing credit score. And just like credit, once you trash it, recovery is a slow, painful process. Been there, fixed that. Here's What Actually Works: Email Engagement Optimization: Forget spray and pray. Each subscriber's behavior tells a story. Monitor open rates, track click patterns, and let the data guide your sending. When subscribers engage, ISPs roll out the inbox red carpet. Domain Warm-Up Strategy: Starting slow isn't just smart it's essential. We ramp up sending volume like training for a marathon, not a sprint. Every positive engagement builds trust with Gmail, Yahoo, and other gatekeepers. List Hygiene Mastery: Dead emails kill deliverability Period. Regular list cleaning isn't optional it's survival. Remove inactive subscribers before they become spam traps. The Money Move:  Monitor these key metrics:  ✓ Inbox Placement Rate  ✓ Spam Complaint Rate  ✓ Hard Bounce Rate  ✓ Domain Authentication Stop gambling with deliverability. Start treating your sender reputation like the asset it is. Ready to escape the spam folder? #Wertec #EmailDeliverability #InboxPlacement #EmailMarketing #MarketingStrategy #EmailROI #MarketingOptimization #EmailTips

When you start sending emails from a new domain, it’s essential to take it slow and steady to build a strong sending reputation. This process, called email domain warm-up, helps prevent your emails from being flagged as spam by ISPs (like Gmail, Microsoft, or your local provider). Start Small and Grow Gradually Begin with a low volume of emails—think 20,000 to 50,000 emails per day in the first week. Then, double your daily sending volume each week. For example, if you send 20,000/day in week 1, increase to 40,000/day in week 2, and so on. The goal is to introduce your sending patterns gradually so ISPs can trust your domain. Please note that the initial numbers can be ten, even hundred times lower in some regions. Prioritize Subscriber Engagement ISPs care about how recipients react to your emails. If people open, click, and engage with your emails, you’re in good shape. But if you get high spam complaints, it’ll be hard to move past the warm-up stage. So, make sure your content is relevant and wanted. Nail the Technical Details • Use properly configured domains. • Set up SPF, DKIM, and DMARC to authenticate your emails. • Ensure your sending infrastructure is solid to reinforce credibility. Why Bother With Warm-Up? Email domain warm-up helps you earn the trust of ISPs by showing them you’re a legitimate sender. Skipping this step or rushing it can result in poor deliverability—or even getting blocked entirely. If this sounds a bit overwhelming, you’re not alone! Every ISP has slightly different “rules,” and figuring it all out can feel like a guessing game. If in doubt, don’t hesitate to bring in a deliverability expert or agency to guide you through the process. In the end, domain warm-up is about building trust—both with ISPs and your subscribers. Take your time, follow the steps, and you’ll set yourself up for successful, reliable email delivery. #email #marketing #deliverability

Land in Inboxes, Not Spam Folders: World-Class Cold Email Deliverability Tired of your carefully crafted cold emails vanishing into the spam abyss? We've got the solution! We are introducing our suite of features designed to guarantee world-class cold email deliverability. #Stay Out of the Spam Folder: #Lead Validation: Our built-in tools ensure you're sending emails to valid addresses, slashing bounce rates and boosting your sender's reputation. #Email Rotation: Say goodbye to managing multiple campaigns! Rotate sending accounts within a single campaign for seamless delivery. #Domain Rotation: Maximize your domain reputation by automatically rotating sending domains—keeping your emails landing in inboxes, not spam traps. Proactive Email Health with Monitoring: Don't wait for problems to arise! Our health monitoring system identifies potential issues before they impact your campaigns, ensuring smooth sailing for your cold email outreach. #Stop sending emails that never get seen. Sign up today and experience the power of world-class cold email deliverability! #marketingautomationtools #marketingautomationplatform #marketingstack  #marketingcampaigns #marketingROI #marketingresults #emailmarketingpro #emailmarketingtips #emailmarketingstrategy

📧 As the busy holiday season approaches, it's crucial to ensure your emails land in the inbox, not the spam folder. See all the tips on how to start with strong email authentication, what subject lines and content to trial, guidelines on trimming inactive subscribers to maintain a healthy list, and more. 📝 See the detailed checklist to ensure your #eDM deliverability is top-notch - https://ow.ly/nuva30sHB5w #EmailMarketing #eDMStategy #HolidayShopping

Are you facing deliverability challenges with your cold email campaigns? Inbox rotation is a tactical approach that spreads your email-sending volume across multiple inboxes and domains. This strategy not only helps you avoid hitting sending limits imposed by providers like Google and Yahoo but also significantly reduces the risk of your emails landing in spam folders. Here’s why you should integrate inbox rotation into your email outreach: 🔹 Scalable Outreach: Seamlessly add new inboxes to existing campaigns, streamlining scaling without duplicating efforts. 🔹 Improved Deliverability: Mitigate risks by distributing email volume, ensuring higher chances of landing in inboxes. 🔹 Compliance: Stay within the sending limits of major providers while boosting overall daily volumes. 🔹Risk Management: Easily pause campaigns for any problematic inbox without disrupting the entire operation. Platforms like SmartReach.io not only offer inbox rotation but also come with unlimited sending emails, free email verification, spam reports, Spintax, and email warmup. Ready to revolutionize your cold email strategy? https://lnkd.in/gxDN3RDX Explore the potential of inbox rotation with SmartReach.io and schedule a demo today. https://lnkd.in/gHDudEbU

By combining all of these elements we mentioned above, we get low bounce rates, high deliverability, and good engagement metrics, which automatically build a positive sender reputation with email providers. Read more 👉 https://lttr.ai/AVizX #EmailListsClean #EmailHygiene #EmailDeliverability․ #SenderReputation

Instantly.ai's Newest Feature: Campaign Slow Ramp (I'm not even surprised anymore 😅 ) One of the toughest parts of cold email is making sure you’re reaching the inbox—consistently. That’s where deliverability can make or break your campaign, and once you start pushing limits, reputation is everything. Instantly.ai just rolled out a new feature designed to take the guesswork out of scaling, Campaign Slow Ramp. What’s Campaign Slow Ramp? This feature lets you gradually increase sending limits on new accounts, which is crucial for building trust with email providers from day one. No big spikes, no red flags—just a steady, predictable scale. Why It Matters: Deliverability is at the heart of every effective cold email campaign. If you’re not inboxing, you’re not reaching your prospects. Here’s where Campaign Slow Ramp really shines: →Preserves Email Health: Slowly ramping up sends helps maintain a strong sender reputation. →Builds Domain Trust: A gradual scale keeps you on the right side of email providers, reducing the risk of being flagged. →Improves Open Rates: Better reputation and email health mean your emails actually land in front of people, not spam folders. For those managing multiple accounts, it’s compatible with Instantly’s bulk editing feature too, making it easy to maintain email health across the board. Are you sending your campaigns from Instantly.ai? 👀 #coldemail #emaildeliverability