Jen Lombardi’s Post

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Transforming hot mess HubSpot portals + accelerating digital marketing for B2B software/tech orgs as owner of Kiwi Creative 🥝 👋

This simple HubSpot Service Hub tip is going to blow your mind. 🤯 And, more importantly, help you write KB articles that your users actually need! 🧡 All you have to do is click on the "Insights" tab and check out the "Search terms with no results" report. That's EVERYTHING your users are searching for in your Knowledge base, but can't find. Got a term that keeps showing up? Write a new article. It's that easy! (Want a real life example? We kept seeing the term "contraseña" in one Service Hub portal. It was everyone in LATAM trying to figure out how to reset their password! There was already an article on that topic—in English—but clearly they needed a translated version.)

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