Kunal Vora’s Post

At ABND, we’re often asked why we have separate B2B and Consumer divisions. Kunal's article for Brand Equity provides a clear explanation. The differences between B2B and consumer branding go beyond surface-level strategies—they require deep industry knowledge and tailored approaches to truly resonate. This is why specialisation matters. #Branding #B2B #B2C

Branding Strategy: The dynamics of B2B branding vs consumer branding https://lnkd.in/dm7B7GdM

We recently had a call with a prospective B2B client, and he asked us a pretty big question: “In a field where businesses like ours are a dime-a-dozen, how much of a difference can branding really make?” The answer to this question is right there in the question itself. In any industry with a commodity element, where many businesses are doing the same things the same ways, branding is one of the few tools B2B businesses can use to stand out and grow. Here are eight ways branding can drive long-term value and make a huge difference for your B2B business: 1. Clear Differentiation: Branding can help audiences understand what your business is good at and how it's different. Competitors can copy your products, services, business models, and prices. Your brand? Not so much. 2. Enhanced Perception of Value: Whether you're in B2B or B2C, customers tend to be more willing to pay for brands that project reliability, quality, and expertise because those brands make them feel more confident in their decision/investment. 3. Building Trust: B2B transactions tend to involve significant investments. Branding builds the trust and credibility that can make prospects feel like they're making a smart decision. 4. Repeat Business: Positive brand experiences build and nurture relationships with customers beyond offerings and sales interactions. When people know what to expect and feel like they can count on your brand to deliver, they're more likely to come back to you again and again. 5. Recognition and Recall: The more frequently we see something, the more likely we are to remember it. Consistent branding, both visually and from a messaging standpoint, makes it easier for people to recognize and remember your brand – and what it has to offer. 6. Easier Product Launches: People tend to be more willing to try new products and services from brands they feel they already know, understand, and trust. 7. Recruiting and Retaining Talent: People take pride in working for companies that are known and respected. Branding is reputation-building tool that can help B2B businesses attract and hold onto top talent and high-caliber partners, boosting morale, productivity, and reputation. 8. Streamlined Marketing: Clear brand guidelines provide direction and make marketing efforts more efficient, leading to more cohesive, cost-effective, and impactful marketing campaigns. All of these benefits can lead to long-term growth for B2B businesses. That's why branding is such an important and valuable investment in the B2B space — especially when you feel like businesses like yours are a dime-a-dozen. Want to learn more about how B2B businesses can benefit from strong branding? Check out our latest post on the EightySeven blog at https://lnkd.in/g6uUgvib #B2B #Branding #BrandingAdvice #BrandingTips #B2BBranding

The dynamics of B2B branding vs B2C branding Came across this interesting read on B2B VS B2C branding - https://lnkd.in/gYcyuhh9 Interesting callouts on their different approaches. 1. B2B focuses on trust and expertise. B2C targets emotions and lifestyle. 2. B2B sales cycles are long. B2C sales cycles are short. 3. B2B content uses facts. B2C content uses feelings. 4. B2B offers complex challenges. B2C provides visibility. Both aim for brand loyalty. From our own experiences at mobiGuest, I also feel that B2B has to take into account how your offering fits into your clients B2C cycles as well. This means, you need to have a dual perspective in your conversations. What else have you seen different in B2B VS B2C?

Are you under the impression that branding in B2B is the same as in B2C? Think again. The truth is, B2B branding requires a distinct approach. Unlike B2C brands, B2B companies don't interact directly with end consumers, necessitating a strategic choice of communication channels. If you're an entrepreneur looking to penetrate the B2B market, understanding these nuances is crucial. Check out our blog on the secrets of effective B2B marketing and branding. It's packed with insights to help you navigate and excel in this specialized arena. #B2Bmarketing #B2Bentrepreneur #B2Bbrandmarketing #Idealmarketing #Brandingandadvertising #advertisingagency #brandingagency

B2B Branding: Are We Ignoring 95% of Our Future Buyers? In B2B, we’re champions at squeezing ROI from the 5% of buyers who are ready to buy right now. We chase leads and celebrate every tiny conversion bump, but here’s the question: what about the other 95%? Here’s the reality: at any given time, 95% of potential buyers aren’t ready to buy. They’re tomorrow’s revenue, and marketing to them is about creating brand memory – so that, when they’re ready, our brand is the first they think of. It’s called the 95:5 rule. The magic? A survey by Bain and Google of 1,208 B2B buyers showed that 86% of buyers start with a “Day One” list of brands, and 92% of the time, they choose from that list. If we’re not on their list, we don’t get the sale – simple as that. So let’s think big. Let’s focus on building brands that are impossible to forget, even for the 95% who aren’t buying today. After all, we want to be top of mind tomorrow – when it matters most. Based on “Category Entry Points In A B2B World,” published by the Ehrenberg-Bass Institute and the B2B Institute at LinkedIn, with supporting survey data from Bain and Google #GrowthMarketing #B2BBranding #BrandBuilding #MemorableMarketing

Branding Strategy: The dynamics of B2B branding vs consumer branding. https://lnkd.in/gQezChdx

B2C branding is all about building relationships with individuals, and people are at the heart of every business buying decision also. How can B2B marketers learn from B2C brands? https://okt.to/mrEV7y #B2Bmarketing #b2csuccess

For years, the B2B industry has pushed against the perception that B2B buyers are rational decision-makers driven primarily by business outcomes. But, according to the 2024 dentsu B2B Superpowers Index for the first time, we see "personal" decision drivers outweigh the more functional professional drivers in their overall importance in the B2B buyer journey. Personal decision drivers: > Feel safe signing the contract > Aligns with personal values > Teaches new skills/knowledge Professional decision drivers: > Competitively priced > Products/services that work > Variety > Choice What does this tell us? We need more creativity, storytelling, and emotional resonance in B2B. Learn more ➡️ https://hubs.ly/Q02VS5gR0

Embracing creativity in B2B can lead to higher profits, increased market share, and stronger brand visibility. CMSWire brings a few examples of creative B2B campaigns. #B2B #digitalmarketing #creativity #digitalmarketingstrategy