Mike Isernio’s Post

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Founder @ Narrative AI | The Alternative To Generic Messaging

Ever wonder what's the opposite of a spam cannon? This account-based selling (ABS) framework will transforming your outbound motion overnight. Key Points - ABS is not about booking one meeting - Top reps use conversations to build a compelling narrative - Deep work in 1, 2 and 3 drives conversion - everything else is a magic trick that eventually stops working Step-by-step 1. Dig into top customers - why did they buy/renew? - which problems did you help them solve? - which initiatives did you make possible? - what are their techno, demo and firmographics? - which signals showed the clients was dedicated these problems/initiatives? - how do they measure success? 2. Shrink your territory - Use your research to focus on your top 100 accounts - Accounts should look like the "perfect" blend of deal size and speed - Accounts should resemble your top clients - Upload your list to salesnav - Use Octopus CRM or LinkedIn helper to automatically send blank connection requests to buyer personas 3. Identify the path of least resistance - Run a salesnav lead search using your account list to filter - Look for connections of anyone that works in your company - Look for connections of an advisor/partner - Look for connections of top champions/customers - Check your CRM for warm leads (closed lost deals, past conversations, demo requests, webinar attendance, content downloads, etc) - Check your event calendar and find out who attended last year's events 4. Outbound to 1st connections - Create sample messaging that incorporates individual personalization, renewed customer research and the path of least resistance - This basic sequence won't kill your reputation or deliverability. Day 1: Custom Email Day 1: LinkedIn Message Day 2: Cold Call Day 3: LinkedIn F/up Day 4: Cold Call Day 4: Email F/up Day 5: Cold Call Day 7: Cold Call Day 10: Custom Email 5. Use AI to increase speed until quality begins to suffer - Parallel dialer - make 250 calls in an hour - AI copilot - incorporate your compelling narrative into each outbound activity I host office hours for anyone in need of a 2nd set of eyes - link in bio

Akshay Jain

Founder and Managing Director at DNA Growth

10mo

Love the emphasis on deep work and genuine connections in ABS, it's a game changer for sustainable sales strategies.

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Yasir Ghufran

Cold Email Success Engineer @ Listkit.io | Helping B2B Companies Build Targeted Lead Lists & Launch Successful Cold Email Campaigns | Cold Email Marketing Expert

11mo

It's refreshing to see such a strategic approach focused on quality interactions rather than sheer volume.

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