Product Marketing Alliance’s Post

Dharmesh Shah said it best: "Tools are bought. Transformations are SOLD." Don't take a complex product that requires customer behavior change and try to sell it in a touchless way. Your go-to-market (GTM) needs to match the product you have. That's why Product Go-To-Market Fit is so important (PGTMF). Often more important than Product Market Fit (PMF). — Yes, what you're thinking is 100% true. Product Marketing is: → 50% understanding long acronyms → 50% saying "No. I won't make your deck pretty" IYKYK ;) -- 👋 Follow Product Marketing Alliance for more. Repost ♻️ to share!

❌ Bad marketing just talks about the product. ✅ Good marketing talks about your customer's problems. What's at the center of this customer-centric approach? --> Product Marketing <-- This is more than just translating features to benefits btw. It's a philosophy that should guide your entire product lifecycle, from ideation to launch and beyond. Product marketing is the driving force behind customer-centric product design, development, and go-to-market strategy. When we do it right? → Products are built with a clear purpose and target audience in mind → Features are prioritized based on customer needs and feedback → Messaging is tailored to address specific pain points and benefits → Sales and customer-facing teams are equipped to have meaningful conversations AKA: Products that don't just sound good on paper, but actually make a real difference in customers' lives. And when you do that, you don't just create better marketing. You create better products, period. ~~ 👋 Follow Product Marketing Alliance for more Agree? ♻️ Repost to share! #productmarketing

❌ Bad marketing just talks about the product. ✅ Good marketing talks about your customer's problems. What's at the center of this customer-centric approach? --> Product Marketing <-- This is more than just translating features to benefits btw. It's a philosophy that should guide your entire product lifecycle, from ideation to launch and beyond. Product marketing is the driving force behind customer-centric product design, development, and go-to-market strategy. When we do it right? → Products are built with a clear purpose and target audience in mind → Features are prioritized based on customer needs and feedback → Messaging is tailored to address specific pain points and benefits → Sales and customer-facing teams are equipped to have meaningful conversations AKA: Products that don't just sound good on paper, but actually make a real difference in customers' lives. And when you do that, you don't just create better marketing. You create better products, period. ~~ 👋 Follow Product Marketing Alliance for more Agree? ♻️ Repost to share! #productmarketing

🟥 ⬛️ GREAT product marketing. Show your customers you know them. One of the best ways you can do that as a PMM? Give your customers choice. Show them you get them. It's that easy. And that hard. 👀 A common problem I see in large orgs? Too often we try to force customers down one path. Example: You have a goal to increase enterprise upsells. All of a sudden SMB customers are getting enterprise messages. 📌 Friendly reminder: Never lose sight of your customers... Just because you have an upmarket focus. Your current KPIs are exactly that. Your CURRENT KPIs. Temporary. What's permanent? Your customer experience. So don't get too distracted. Focus on your customers above all else. Whoever stays closest to the customer will succeed. -- 👋 P.S. Are you camp red or black? Where my introverts at? ⬛️

🟥 ⬛️ GREAT product marketing. Show your customers you know them. One of the best ways you can do that as a PMM? Give your customers choice. Show them you get them. It's that easy. And that hard. 👀 A common problem I see in large orgs? Too often we try to force customers down one path. Example: You have a goal to increase enterprise upsells. All of a sudden SMB customers are getting enterprise messages. 📌 Friendly reminder: Never lose sight of your customers... Just because you have an upmarket focus. Your current KPIs are exactly that. Your CURRENT KPIs. Temporary. What's permanent? Your customer experience. So don't get too distracted. Focus on your customers above all else. Whoever stays closest to the customer will succeed. -- 👋 P.S. Are you camp red or black? Where my introverts at? ⬛️