Todd Parsons’ Post

Artificial Intelligence (AI) and Machine Learning (ML) stand at the forefront of transforming the AdTech industry today, driving unparalleled efficiency and relevance in digital advertising. These technologies offer a competitive edge by enabling smarter, data-driven decisions that optimize ad performance in real time. https://ow.ly/1JTn50TebTb #marketing #martech #technology

We sat down with Criteo's Romain Lerallut to discuss the governance and investments that will be necessary for ad-tech and AI to truly converge, which can ultimately reshape the customer journey. More... https://hubs.la/Q02NPLnf0 #hyperlocal, #marketingstrategy, #customerjourney, #AI, #criteo , Criteo , #adtech ,Romain Lerallut , Lucy Kriz

Call me a skeptic, or call me old-school... but I'm not a promoter of AI. However, I recognize that it's rapidly taking hold in many business applications, and we need to be ready to embrace it. In order to protect your brand, there are some things to consider before jumping on this fast moving bandwagon: https://lnkd.in/eHBKtf6b

Nice article in Ad Exchanger on how Advertisers have been leveraging AI for years and the possibilities available to small and large business today and in the future.

Are you ready to see how Google's latest AI advancements at are making search smarter and more intuitive than ever? Here's the latest of Gemini AI and AI Overviews from Marketing Live 2024 #GoogleAI2024 https://lnkd.in/g3dVnNbU

Some interesting things to consider before rushing to use all the new Ai AD platform tools.

🤔 Curious about how AI is transforming mobile measurement and attribution? 💡 Adjust’s Lou Hong breaks down how privacy-centric models are reshaping the mobile industry in AdMonsters. Pause to read! https://lnkd.in/eG6YtYth #appmarketing #mobilemarketing #adjustcom

The era of "pushing" targeted communications to customers is giving way to a new age of agentic AI: virtual assistants (often with humans in the loop) that enable customers to "pull" the personalized content that they want, exactly when they need it. I'm so excited for the new business models and customer experiences this is already enabling. Read the new WIRED article my co-author David Edelman and I just published on where this trend is going and what the future holds! https://lnkd.in/ggV-Wdgr

Guess what? Google 's got some big news: they're putting ads in the answers you get from AI. They talked about it at the I/O conference. This means searching online is going to be different, and advertisers will have new chances to show off their stuff. Exciting, right? Share your thoughts in the comments! #Google #AI #SearchUpgrade #TechNews #AllAboutAI #ArtificialIntelligence

Embrace the unprecedented power of #GenerativeAI altering the paradigms of search and advertising. We're buckling up for a wild ride into the future of digital advertising, and you're invited! 🚀 The Bing Chat feature, powered by #AI, has revolutionized the way we search online. Data shows that this new approach allows users to make decisions about half the time quicker than traditional search methods. This game-changing tech is transforming user interactions, providing an engaging way of retrieving information, and guess what? Users love it! As we stand on the brink of this digital transformation, it's crucial to leverage these advancements effectively to unlock their full potential and offer more satisfying experiences to consumers. How are you integrating AI in your marketing strategy? Stay tuned for the comprehensive exploration of #ArtificialIntelligence in our upcoming generative AI webcast. The future is here, let's embrace it together!"