Aditya Birla Rebranding - Bad to worse!

Few weeks back #AdityaBirlaGroup launched their new visual identity. I took some time to digest, but I just couldn't! Sadly, this is the kind of work that one does post a month course of photoshop.

Not that I was a fan of their old logo, but the new one is horrible! Most times the objective of rebranding is to make an identity relevant to the present and ready for the future. In this case I guess the agency was trying to make it look outdated from day one. Childish form, bad selection of fonts, lame explanation - and to top it all they even used "bevel and emboss". Disappointing!

#AdityaBirla #Rebranding #Logo #Branding #VisualIdentity #KunalVora