News from the open internet

The Latest

A fingers points forward as whole cookies spring through a shattered cookie jar.

Google throws ‘cookies’ to marketers after DOJ’s ad tech ruling

Just a few days after a U.S. federal court ruled Google a monopolist in online advertising, the tech giant is backing off a key privacy update around third-party cookies in its Chrome browser.

Ilyse Liffreing

A group of google ads that are distorted and pixelated.

Data Privacy|April 22

3 takeaways from the Google ad tech monopoly ruling

Chris Brooklier

The Current Podcast: Dustin Hinz, CMO, Firestone Walker.

Podcast|April 23

Firestone Walker Brewing’s Dustin Hinz on tapping beer and sports fans through CTV

Marketing Strategy|April 21

Can start-ups still disrupt ad tech in the shadow of Google?

Chris Brooklier

Across the internet

Mad Times

The New York Times is suing ad agency Madwell for unpaid advertising bills.

FTC v Meta

Kevin Systrom says Meta did not invest in Instagram after its acquisition, seeing it as a "threat" to Meta's growth.

India retail

Amazon, Walmart could gain more access to India's e-commerce market amid tariff negotiations with the U.S.

E.U. DMA

Apple and Meta are fined hundreds of millions of dollars after E.U. Commission investigations into anticompetitive practices.

Google ruling

Ad tech leaders tear into Google's "criminal behavior," say it has done "nothing to their product to serve their customers or partners in the last few years."

Too young

British regulators will soon unveil strict new measures to force social media companies like Meta and X to prevent children from accessing adult content.

Media M&A

Europe's largest media group says a merger between French broadcasters M6 and TF1 would create "a true French TV and streaming champion, able to compete with the US platforms."

On high alert

DoubleVerify threatens to sue Watch My Ads for defamation after recent Adalytics reports.

Meta v FTC

Mark Zuckerberg says Facebook and Instagram's share of people's time spent on social media has "gone down meaningfully."

Facebook bombshell

Mark Zuckerberg offered the FTC $450 million to settle an antitrust case after trying to curry favor with President Trump, according to WSJ.

Opinion

Readout graph showing how open internet ads drive higher consideration compared to walled gardens.

The Readout

73% of personal care shoppers say open internet ads sway purchase decisions

New research shows beauty shoppers are turning to independent digital sources for research and recommendations.

For Context: Advertising surrounds us, the marketing funnel.

Video

Damian Fowler

Sam’s Club’s Ryan Burns on navigating the future of retail media

Chris Brooklier

3 takeaways from the Google ad tech monopoly ruling

Zac Wang

Sky Media opens live Premier League matches to programmatic buying for the first time

Travis Clark

Google monopolized 2 ad tech product markets. Here’s how the ruling defined them.

Tharshini Tharma-Asokan

Future of TV Advertising: Is Australian total TV measurement stuck in a rut?

Podcast

Marketing Strategy|April 8
Some brands in the U.S. cut media budgets, want flexibility and ROI after Trump tariffs
Zac Wang
Streaming|March 31
BBC Studios is developing its own ID solution as it seeks to woo global advertisers
Zac Wang
Culture|April 7
Ad Week Europe: Media buyers face AI disruption, broadcasters embrace ad tech and retail media goes luxe
Zac Wang
Data Privacy|April 1
How European streamers are finding success amid Netflix’s dominance
Chris Stokel-Walker
Marketing Strategy|April 8
How marketers are conquering the ‘tsunami of supply’ from live events
Chris Brooklier
Marketing Strategy|March 27
New Stagwell survey: EMEA executives want to advertise alongside news, but buyers fear backlash
Zac Wang

The Latest

Google throws ‘cookies’ to marketers after DOJ’s ad tech ruling

3 takeaways from the Google ad tech monopoly ruling

Firestone Walker Brewing’s Dustin Hinz on tapping beer and sports fans through CTV

Can start-ups still disrupt ad tech in the shadow of Google?

Opinion

Samsung’s Kevin Beatty on ‘premium’ gaming and how it’s converging with CTV

Brands need an AI search playbook, or they’ll put their reputations at risk

What would the digital ad supply chain look like if we restarted it from scratch?

In the fight for attention, emotion wins

73% of personal care shoppers say open internet ads sway purchase decisions

Video

For Context: Evolution of the marketing funnel

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

For Context: From cable to connected TV: Live sports on screen

Asking for a friend: What is green media?

Writers

Podcast

Dow Jones’ Sherry Weiss on marketing at the speed of a newsroom

Stellantis’ CMO Raj Register on knowing your brand’s true north

Paze and Zelle’s Andrea Gilman on the future of digital payments

CMI Media Group’s Melissa Giordano on advocating for women who are not in the room

Trending

Some brands in the U.S. cut media budgets, want flexibility and ROI after Trump tariffs

BBC Studios is developing its own ID solution as it seeks to woo global advertisers

Ad Week Europe: Media buyers face AI disruption, broadcasters embrace ad tech and retail media goes luxe

How European streamers are finding success amid Netflix’s dominance

How marketers are conquering the ‘tsunami of supply’ from live events

New Stagwell survey: EMEA executives want to advertise alongside news, but buyers fear backlash