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How Zapier works

Zapier makes it easy to integrate Hotjar with Mailchimp - no code necessary. See how you can get setup in minutes.

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Hotjar
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Hotjar
1. Choose trigger event
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Mailchimp
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Mailchimp
2. Choose action
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1. Select the event
Setup
Test
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Hotjar
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Feedback" from Hotjar.

Add your action

An action happens after the trigger—such as "Archive Subscriber" in Mailchimp.

You’re connected!

Zapier seamlessly connects Hotjar and Mailchimp, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Hotjar to Mailchimp integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Hotjar + Mailchimp integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Hotjar and Mailchimp

How do I integrate Hotjar with Mailchimp?

To integrate Hotjar with Mailchimp, you'll typically use an automation platform like Zapier. First, you’ll need to connect both your Hotjar and Mailchimp accounts to our platform. Once connected, you can set up triggers and actions where Hotjar events, like new feedback submissions, can automatically update or create contacts in Mailchimp.

Can I trigger an email campaign in Mailchimp based on Hotjar survey responses?

Yes, you can configure our system to trigger a Mailchimp email campaign when a specific survey response is received in Hotjar. By setting up a trigger for the submission of a particular survey, an automated action can then initiate an email sequence within Mailchimp to engage with those respondents.

Is it possible to segment my audience in Mailchimp based on Hotjar insights?

Absolutely! You can use the data collected from Hotjar, such as heatmap interactions or survey responses, as triggers for actions in our system to update or segment audiences within your Mailchimp account. This helps tailor your marketing efforts more precisely.

What kind of data from Hotjar can be sent to Mailchimp?

You can send various types of data from Hotjar to Mailchimp using our platform. This includes user feedback from surveys and forms, session recordings metadata like pages viewed or duration on site, which could be used as triggers for updating contact information or segmentation in Mailchimp.

Do I need technical skills to set up the integration between Hotjar and Mailchimp?

No technical skills are required to set up the integration between Hotjar and Mailchimp using our system. We provide an intuitive interface that allows you to easily select triggers from your Hotjar account and define corresponding actions within your Mailchimp account without any coding.

How often is the data synced between Hotjar and Mailchimp when using this integration?

Data syncing between Hotjar and Mailchimp occurs according to the triggers you've defined when setting up the integration. Typically, once a trigger event in Hotjar happens - like receiving new feedback - the action will execute promptly in real-time within your connected accounts.

Can I create custom workflows integrating other tools along with Hotjar and Mailchimp?

Yes, beyond just integrating Hotjar with Mailchimp alone, you can design custom workflows that include other applications as well. Our system supports multi-step processes where triggers from one tool can prompt actions across different platforms including CRM systems or other marketing tools synchronized together.

Connect Hotjar and Mailchimp to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Feedback Widget
      Required
    Trigger
    Instant
    Try It
    • Survey ID
      Required
    Trigger
    Instant
    Try It
    • Audience
    • Trigger each time a subscriber opens an email
    Trigger
    Polling
    Try It
  • Mailchimp triggers, actions, and search
    New Audience

    Triggers when a new audience is added to your MailChimp accounts.

    Trigger
    Polling
    Try It
    • Audience
    • Status
    Trigger
    Polling
    Try It
    • Audience
    • Link
      Required
    • Track all links clicks
    Trigger
    Polling
    Try It
    • Store
      Required
    Trigger
    Polling
    Try It

Learn how to automate Mailchimp on the Zapier blog

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About Hotjar
Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will.
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About Mailchimp
Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.
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