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1. Choose trigger event
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2. Choose action
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1. Select the event
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Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Feedback" from Hotjar.

Add your action

An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.

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Zapier seamlessly connects Hotjar and Salesforce, automating your workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Hotjar + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Hotjar and Salesforce

How can we integrate Hotjar with Salesforce?

Integrating Hotjar with Salesforce requires using a third-party integration service like Zapier, where you can set up triggers and actions between the two platforms. For example, you might trigger a new record in Salesforce whenever there's a new Hotjar response.

What triggers are available for connecting Hotjar to Salesforce?

When integrating Hotjar with Salesforce, common triggers from Hotjar include new form submissions, new surveys completed, or user sessions started. These can prompt actions such as creating or updating records in Salesforce.

What actions can be performed in Salesforce when an event occurs in Hotjar?

When a specific event occurs in Hotjar, such as a survey completion or heatmap view, actions we can perform in Salesforce include creating leads, updating existing contact information, or logging activities.

Do I need technical expertise to set up the integration between Hotjar and Salesforce?

No extensive technical expertise is needed to set up the integration. Using tools like Zapier simplifies the process by enabling you to connect both platforms through an intuitive interface that configures triggers and actions with minimal effort.

Can custom fields from Hotjar be mapped into Salesforce?

Yes, during the integration setup you can map custom fields from responses gathered in Hotjar directly into corresponding fields within your Salesforce records.

Is it possible to automate updates between Salesforce and Hotjar based on user behavior data?

Yes, automation is possible by setting specific triggers based on user behavior data collected by Hotjar. This allows automatic updates or creation of records within your Salesforce system enhancing workflow efficiency.

How frequently does data sync between Hotjar and Salesforce occur?

The frequency of data sync depends on how you've configured your integration. When using Zapier, you can set real-time syncing for events defined by triggers ensuring timely updates between both platforms.

Practical ways you can use Hotjar and Salesforce

Data pipeline automation

Set up automated data pipelines to extract, transform, and load (ETL) data for analytics, streamlining data preparation workflows.

Data Science
Incident management automation

Automate the process of capturing, categorizing, and assigning IT incidents to appropriate teams or personnel for resolution.

IT
Lead scoring and qualification

Implement an automated lead scoring system that evaluates potential customers based on their engagement and assigns priorities for follow-up.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Feedback Widget
      Required
    Trigger
    Instant
    Try It
    • Survey ID
      Required
    Trigger
    Instant
    Try It
  • Salesforce triggers, actions, and search
    New Contact

    Triggers when a new Contact is created.

    Trigger
    Polling
    Try It
    • Salesforce Object
      Required
    • Record (Optional)
    Trigger
    Polling
    Try It
    • History Object
      Required
    Trigger
    Polling
    Try It

Learn how to automate Salesforce on the Zapier blog

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About Hotjar
Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will.
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About Salesforce
Salesforce is a leading enterprise customer relationship manager (CRM) application.
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App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

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