Spark Foundry

We’re excited to share that our campaign with Group Black, "It Takes a Village," for #client Kimberly-Clark has been named a finalist in the Shorty Awards for Multicultural Community Engagement. The Multicultural Community Engagement category honors the use of social media or digital to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities. As finalists, this campaign is also being considered for the Audience Honor, which is awarded based on public voting. You can vote daily through April 30!   🗳️Vote here: https://lnkd.in/e477p92T 🏆 Kimberly-Clark Huggies x She’s Good [For Real]: It Takes A Village The "It Takes a Village" campaign was born of the insight that Black families heavily rely on their caregiving village in the early child-rearing years. The campaign was then built on a foundation of authenticity, community engagement, and impact-driven storytelling to address disparities in Black maternal and infant health. Recognizing the historical and systemic challenges Black parents face, the campaign sought to create a support system that provides both awareness and actionable solutions, while introducing the product innovation within the Skin Essentials line of Diapers, Pull-Ups and Wipes that endeavors to keep baby skin as healthy as possible.  #WinningSpark #shortyawards #shortyawardsfinalist

IAS was thrilled to sponsor Chicago Advertising Federation’s Hot Seat panel, “Aligning Your Content with the Evolving Digital Landscape.” IAS RVP of Sales [Central & Canada] Lindsey Danek joined industry leaders Katelyn Kroneman (Snap Inc.), Jason DaWayne Smith (Publicis Health Media), Joan Colletta (The Creative Conservancy), Kelly Chiricotti (Spark Foundry), Mara Goldstein (Wavemaker US), and Nicole Hayes (Schoenick) (Discover Financial Services) for an exciting debate about how advertisers are innovating to sustain the balance between brand equity and performance. We thank our panelists for joining us. #Advertising #BrandEquity #Performance

🗳️ Votes needed! Our LA Sparkler, Rachel Marsh, has been nominated for ThinkLA’s 2025 Idea Awards in the category of “Agency Leader of the Year,” and voting is now live. Winners are determined by public voting, so please take 1 minute to vote for Rachel: https://lnkd.in/gyPvhbgK Rachel was lauded by #client Mattel, Inc. for having “single-handedly propelled our business forward in countless ways," and how her “strength lies in her ability to build connections and bridge the needs of our business with solutions from the agency.” #SparkofLeadership

📢 Hot off the press!! The first #ShopAble2025 session has been announced! 🎉 Join us May 14 in NYC to explore the opportunities and obstacles that brands and retailers face in this dynamic space. We're asking the big questions, like... Is it RETAIL media or retail MEDIA? As the answer can impact budget, measurement, and strategy, we’ll dive into both perspectives during a lively discussion featuring: Joshua Kreitzer, Channel Bakers Kris McDermott, Spark Foundry Elizabeth Marsten, Tinuiti Mark Stamps, Harvest Group Nich Weinheimer, #Skai Register now to join the debate: https://okt.to/qpZdN3

IAS RVP of Sales [Central & Canada] Lindsey Danek is joining the Chicago Advertising Federation alongside Katelyn Kroneman (Snap Inc.), Joan Colletta (The Creative Conservancy), Kelly Chiricotti (Spark Foundry), Mara Goldstein (Wavemaker US), and Nicole Hayes (Schoenick) (Discover Financial Services) for a discussion on how best to align content with the evolving digital landscape. In Chicago? Register here: https://lnkd.in/gNcq_4Ub

🎤 The Karaoke For Causes tour is headed back to Cannes Lions International Festival of Creativity for its second year — and we’re turning up the volume! Join us on Tuesday, June 17 at 5 PM as we take over the official Happy Hour at the Palais Terrace for a one-of-a-kind experience featuring top industry execs singing their hearts out for a cause. Huge thanks to our early confirmed sponsors: BIG HAPPY, FOX Advertising, Integral Ad Science, InMobi Advertising, LiveRamp, Mediaocean, OpenX, Yieldmo, and Vevo. We’re also excited to welcome the first agencies hitting the stage — Canvas Worldwide, IPG Mediabrands, Mediahub Worldwide, Publicis Groupe, and Spark Foundry — with more to be announced! Want in? Learn more here: https://lnkd.in/eR_-42PM We’ll be announcing performers soon — so check back for the full lineup! #KaraokeForCauses #GoingGlobal #CannesLions

The Campaign US #AgencyPerformanceReview is out, and we are honored to receive the 🏆 top distinction of “Structurally Sound” for the second year in a row! This distinction is a result of our strong new business wins; our ability to retain all clients; stellar organic growth in areas like performance media, commerce, and analytics; and award-winning client work. Thank you to all of our Sparklers who contributed to this accomplishment. Read the review here: https://lnkd.in/ejFZweQn #WinningSpark #SparkofLeadership

Publicis Groupe announces a strong start to the year, with Q1 organic growth at +4.9%, confirming guidance after record new business run. Arthur Sadoun, Chairman and CEO of Publicis Groupe:  “Publicis had a very strong Q1, with reported net revenue of +9.4%, including organic growth of +4.9%. We kick-started 2025 with a record new business run, with a dozen material wins across diverse sectors, geographies and expertise. This performance, placing us at the top of the rankings, once again, will allow us to offset the potential effects of the deteriorating macroeconomic context. It makes us extremely confident in delivering our 4-5% organic growth guidance for the year, translating to 6-7% at constant currency, including acquisitions. The first months of 2025 were also busy in terms of M&A. We have invested half a billion euros in data, creators, and digital media, reinforcing our position as a Category of One to deliver innovation and differentiation for our clients, and opening new addressable markets for us.   Looking ahead, we have never been in a stronger position to help our clients, in the good times, and even more importantly, in the challenging ones. Thanks to the best identity graph in the industry, they can accelerate their growth by building direct relationships with their customers and their prospects. With our unique connected media ecosystem, they can optimize their investments and link them to business outcomes. Our production backbone enables them to minimize waste, and maximize creative asset reuse. And with our 25,000 engineers, they can future-proof their business in the age of AI. These unique competitive advantages, and our diversified revenue mix that continues to withstand business cycles, mean that today we are confident in outperforming not only in 2025 - for the 6th year in a row - but also beyond, in what will be a shrinking competitive landscape. I’d like to take this opportunity to thank our teams for their unwavering efforts, and our clients for their continued and increasing trust.” https://urlr.me/95NYhZ

If you're interested in learning more about #RetailMedia, sign up for this upcoming VAB webinar that will feature our EVP, Commerce April Carlisle as she and her fellow panelists discuss everything from learning to how to optimize commerce media to strategies to enhance the brand presence and more! Get the details here: https://lnkd.in/eFbu2ETk #SparkofLeadership

🎉 🏆 We are proud to share that we've received "Best Agency Partnership" at the 2025 Digiday Media Buying and Planning Awards! ¡Felicitaciones! to everyone who made this possible. This recognition celebrates the Starbucks Holiday Traditions campaign, where our team brought together #client Starbucks and My Code to authentically connect with the Latin American audience. A bilingual campaign, the heartfelt storytelling from influencers like Reyna Noriega and the Salguero Family resonated deeply with Latin American audiences and drove strong engagement across social and digital channels by celebrating authentic stories and traditions. Learn more here: https://lnkd.in/g6rmi8FB #WinningSpark #MediaBuyingandPlanning #Digiday